 Tactics Europe is the
trade magazine for shopping centre marketing professionals.
Published six times a year,
Tactics Europe covers all the ideas, consumer and retailer trends,
news and development you'd expect from a leading business publication, and a whole lot more.
In every issue of Tactics Europe, you will find:
Cover story
Past topics include
technology-based marketing, retail entertainment, Christmas programmes,
teen marekting, tourism, the ICSC European Solal Marketing awards, the BCSC Purple Apple awards and the
ICSC MAXI awards.
Features
We look in-depth at marketing
schemes and trends throughout Europe and overseas.
Close-ups
These are features of complete
marketing campaigns and how they were developed.
Bits
Bite-size articles on mall
marketing programmes.
Departments
• ADvantages
A look at creative advertising
campaign that effectively move consumers to visit and shop.
• Ideas to Go
Quick and quirky ideas for
promoting your centre. These are sourced both in Europe and North America.
• Industry News
Updates from shopping centres and
developers across Europe, upcoming industry events, and more.
• People Focus
A look at the industry's movers &
shakers.
• Tactics Europe How-To Columns
Occasional guest columnists and
editorial contributors tackle such issues as budgeting, commercialisation,
digital marketing, promoting
small centres and PR/media relations.
• Web Watch
Innovative online marketing schemes
for shopping centres and retailers.
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