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December 2007
Cover Story
Jazzed in the Big Easy
Marketing professionals from
around the globe gathered in New Orleans to discuss the state of
the industry, exchange ideas and celebrate their achievements.
Features
Catching On
Your idea source for special events and community outreach
programmes.
This year's calendar also includes handy Web links
Table of Contents -
December 2007/
January 2008 |
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October 2007
Cover Story
The Way Out
Sponsorship and partnership
deals give marketers room to grow and the means to keep a healthy
bottom line.
Features
Catching On
Viral marketing experts from Canada's T4G share their views on the
growing importance of social media in the retail industry.
Green Tactics
ICSC's call for pan-European standards in building, and Coopers
Square Wood.
Squeaky Clean
The Tactics Housekeeping Guide for marketers.
Table of Contents -
October/November 2007 |

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August 2007
Cover Story
Style-Minded & Sales-Driven
Beyond entertainment, fashion shows are about promoting
retailers and increasing productivity.
Features
The Bags Run-Down
It's time to rethink your centre's shopping bag strategy.
Green Tactics
Sustainability-focused programmes from France, Spain and the
UK.
Table of Contents -
August/September 2007
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June 2007
Cover Story
Fleeting Focus
Footfall management in-centre and online can catch the
attention of butterfly shoppers..
Features
Free for All
Your guide to developing shopping centre giveaway programmes.
Green Tactics
Sustainability-focused programmes from France, the UK and
Canada.
Table of Contents -
June/July 2007
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April 2007
Cover Story
Back from the Brink
Shopping centres use clever promotions to drive footfall and
increase their sales.
Features
Green Tactics
Environmentally friendly programmes from Europe and North
America.
The Security Angle
Effective security-related marketing programmes remain focused on
the facts.
Table of Contents -
April/May 2007
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February 2007
Cover Story
Practice Makes Perfect
Mastering the art of sustainability presents as many
opportunities as challenges for shopping centres.
Features
Online for the Holidays
Marketers harness the power of the Web tomake Christmas
campaigns more dynamic
Open Season
Competition is heating up in Germany's retail market,
putting pressure on marketers.
Table of Contents - February/March 2007
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