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APRIL/MAY 2008 VOLUME V,
NUMBER 2
COVER STORY
LITTLE SECRETS
Shopping
centres come to the rescue of the gifting impaired.
FEATURES
MOTHER NATURE'S
HOLIDAYS
Environmentally focused initiatives from Bluewater,
Festival Place, Fishergate Shopping Centre,
Loch Lomond Shores and Village Green Mall.
VIRAL MARKETING
QueensmereObservatory caters to a multi-ethnic
clientele with Wish & Win.
CLOSEUPS
A
CHRISTMAS FOR THE SENSES
There’s handy work at the heart of The Hildred's
experiential marketing programme.
CALL OF THE MALL
Shoppers flocked to North Riverside Park Mall in their pyjamas
to kick off the Holidays.
DANCING MACHINE Thecentre:mk
tests the commercialisation potential of Dance Heads booths.
BITS
TALES
FROM THE PRISON Shoppers are
handcuffed to their mother-in-law and locked up in Victoria
Centre’s high-stakes competition.
LIGHT
SWITCH-ON WITH AN OBE Connaught
Village bucks a holiday trend.
BACK TO
FLIGHT SCHOOL Father
Christmas brushes up on his skills before taking children on a
flight to remember.
THE
SPIRIT OF CHRISTMAS
St. Enoch Centre helps families in Glasgow celebrate their
baby’s first
DEPARTMENTS
EDITOR’S
LETTER
A word from Myriam Beaugé, Editor in Chief.
ADVANTAGES
A look at Novy Smíchov’s icy cool winter magazine.
IDEAS TO
GO
Braehead Shopping Centre’s April Fool’s PR coup, and The
Potteries postcards to Santa.
INDUSTRY
NEWS
The rundown of this year’s BCSC Purple Apple and ICSC
European Shopping Centre Award winners, kudos
for Eileen Connolly, thecentre:mk’s green
achievements and a diary of upcoming industry events.
WEB WATCH
Innovative online marketing schemes for shopping
centres and retailers.
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