I never get tired of exploring the depths of the marketing world.  And lately, that world has been getting smaller.
Where shopping centres only had to look out their front doors to see what was happening in the retail marketplace and how close competitors were to trespassing on their territory, they now need 360-degree infrared vision to keep track of threats and secure their turf.
For you marketers, it is no longer enough to understand the dynamics of your primary catchment. You have to be aware of all the players who are working their business contacts and investing their financial resources to explore and invade new territory that only a few years ago would have been considered beyond their reach.
Not only has the shopping centre industry undergone much consolidation, enabling partners to share information and chase opportunities across states, nations and continents, but the Internet also has enabled savvy marketers to enter any market they choose through the back door with reasonable ease.
All of this has had several consequences, including the need for marketers to stay on top of industry trends in foreign markets, as well as their own—just think of upscale shopping centres vying for lucrative tourism business.
It is with this reality in mind that we have decided to expand the scope of Tactics Europe and offer our readers a global view of their industry.
To do so, and to answer a growing demand for marketing  ideas coming from markets such as Australia, the Middle East and New Zealand, we will be combining our Tactics Europe and Tactics North America magazines to create the new Tactics Global Edition.
Beginning August 2008, your current subscription will not only give you access to a wealth of marketing ideas, trend updates and how-to articles focused on the UK and mainland Europe, but you will also enjoy additional editorial pages featuring content on other markets, including Africa, Asia, Latin America, the Middle East and North America.
In addition to the expanded coverage, you will also discover new industry suppliers who are sharing their expertise and delivering their products to shopping centres worldwide.
It’s an exciting time for us at Tactics and we look forward to bringing you even more marketing ideas to help you thrive in a small world.