We could just sit behind closed doors and make judgements about what your priorities and focus should be in 2007. Or we can ask for your input. So I’m asking. What would you like to see more of (or less of) within the pages of Tactics Europe next year?
Are there aspects of shopping centre marketing that you believe we should explore in greater depth? Or do you wish to see more stories on centres that represent your positioning, primary target audience or type of location? Whatever you have to say, be assured that we’ll be listening.
From the discussions I’ve had with marketers over the phone, via email and at various industry conferences during this past year, a few patterns of interest have emerged.
As I mentioned in my last letter, an increasing number of centres are concerned with environmental issues and striving to do their bit to ensure the sustainability of their properties, communities and our planet in general. That’s why, in this issue, we included a special feature on Green Tactics, programmes that retailers and shopping centres in Europe and North America have developed to protect the environment and inspire others to follow suit.
Another area to which we will pay more attention over the next 12 or 13 months is small centre marketing. After having reported on so many different marketing strategies, we believe we have the ability to assess which big-centre ideas can be adapted to meet the needs of small centres and determine how to go about it without blowing modest budgets. We’ll spell it all out for you.
We have no shortage of ideas for our cover stories and primary special features, but how we’ll research these topics and present them to you will depend on what your true priorities are.
So don’t be shy. Tell us what you need and we’ll do our best to deliver it. Just email me at myriamb@tacticsmagazine.com.

Thank you in advance for your input.