Brent Cross in London is pushing its personal styling service in a big way.
The shopping centre has launched TheFashionFix.co.uk, a site entirely dedicated to the service and where fashionistas as well as the style impaired will find all the information that interests them—the season’s trends, a run-down of thefashionfix, a bio of programme head Denise Pia and details on thefashionfix gift vouchers that are available for sale.
These vouchers can be redeemed for four, six or eight hours of personal styling, and they start at £175 (€245) for four hours.
With this mini-site, Brent Cross encourages shoppers to feed their addiction, just like the centre’s cheeky motto says.
Thefashionfix customers can reach the service via land line, mobile phone or e-mail at info@thefashionfix.co.uk.

It’s where fashion meets realness, say the Web-savvy minds behind the online community, YouCatwalk.com.
With Stockholm and London as the setting of its endless runways, the site is a style focused blog where people on the street are showing off their sense of style and artistic expression.
Besides snapshots of their sometimes whacky but always personal flair, participants can share more of themselves with the site’s visitors—a full description of what they’re wearing, the style icons that inspire them, what they plan to purchase next. They can also leave something to the imagination and stick to a straight photograph.
To encourage participation, YouCatwalk also has a link on MySpace.com.

You might think you’ve landed in the fantastical world of Cirque du Soleil when you visit Magna Plaza’s Website.
The Amsterdam shopping centre displays art house style in its attempt to promote itself through word of mouth. It offers customers a choice of six black duotone photographs which they can use as postcards to e-mail family and friends.
The images, taken straight from the centre’s own advertising campaign, present nude models on whose bodies retailer names are projected. Each shot also features a direct call to action: Get Dressed, Get Greedy, Get Desired, Get Excited.
The double entendres will likely get a reaction from shoppers, be it a smile or a raised brow, as will the Magna Plaza commercial, which visitors can view on the site.

Let’s face it, men don’t like to waste time in shops. They may like to browse for merchandise, but rarely will they last too long wandering aimlessly amidst seemingly endless aisles. That’s why Unirea Shopping Center (Unirea) in Bucharest, Romania, is making things easier for them.
As it does in its brick-and-mortar space, Unirea features a Men’s Club on its Website. That’s where male shoppers can search a 16-page directory of brands that appeal to them—not only in the apparel category, as many department stores would do online, but also for footwear, accessories and sports articles.
The one drawback is that this function seems to be under development. Most of the retailer logos are still missing and there are no brand/shop descriptions yet in the space provided. It might have been wiser to keep that feature offline until it was completed, especially for shoppers looking for efficiency in retail.