APRIL 2006 VOLUME III, NUMBER 2
COVER STORY
THE 'S' WORD
See how service is becoming the
new marketing culture in leading shopping centres.
FEATURES
THE
TACTICS DECOR GUIDE
Caroline Gamester of LDJ Design and Display shows marketers
how to make the most of their décor investment.
MAKING HEADLINE NEWS
Learn PR tactics to get the media's attention and shopping
in your centre at Christmas time.
TIS ALWAYS THE GIVING SEASON
Boost your centre's sales with gift-with-purchase programmes
shoppers will love.
CLOSE UPS
SPACE
ADVENTURES
School children discover the wonders of space at Forum
Madeira in Portugal.
WEDNESDAY DUTIES
Turkish stars turn Wednesday into the most popular day of
the week at Olivium Outlet Centre.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
REGIONAL ROUNDUP: SHOUTS & MURMURS
A new shopping centre report sheds light on the Central
European market.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
DIARY NOTES
Your update on which BCSC and ICSC
Europe events are coming up.
PEOPLE FOCUS
Nicky Godding profiles Søren Brogaard, managing director,
Denmark, for Steen and Strøm, and chair of the ICSC's 2006
European Conference.
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