August 2005 VOLUME II, NUMBER 4
COVER STORY
WELCOME ABOARD THE INFO POD
Consumer needs are the real key to success in technology-based
marketing.
FEATURES
FOCUS ON
PORTUGAL
The coastal nation emerges as a real force in shopping centre
marketing.
CLOSE UPS
LEST
WE FORGET
Brent Cross relives the events leading up to VJ Day and the end
of WWII.
BITS
THE COVENTRY WAY
Coventry City Centre's
marketing programme focused on specialty retailers.
SCRUMPTIOUS
BRANDING
Marketing gets the tasty
treatment with photo cookies.
A RAY OF
LIGHT
Luz del Tajo teaches consumers new shopping habits in Toledo,
Spain.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Creative campaigns from Parque Principado, The
Paisley Centre and The Galleria shopping centres.
TREND UPDATE
Cheryl Swanson provides an overview
of the trends influencing brand development.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
PEOPLE FOCUS: MOVERS & SHAKERS HONE
THEIR SKILLS
Marketing professionals share their experiences from ICSC
Europe's 2005 European Retail Property School. |
