AUGUST /SEPTEMBER 2006 VOLUME III,
NUMBER 4
COVER STORY
LITTLE WONDERS
Small centre marketers work
their magic on shoppers.
FEATURE
UNDER CONSTRUCTION
Shopping centres use advertising campaigns and sales
promotions to retain customer loyalty during renovations.
CLOSEUPS
BACKSTAGE PASS
Ocean Terminal plays up its amenities to land high-profile
gigs.
POOL
SCHOOL
Children ditch their swimming armbands with a little help
from Dolphin Shopping Centre.
PINKADILLY CIRCUS
Inspector Clouseau and his nemesis land at London Trocadero.
BITS
EYES
ON THE FUTURE
Garden City's campaign targets young families
MOVING FORWARD
East Kilbride supports Breast Cancer Care and its signature
fashion fundraising event.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
DIARY NOTES
Your update on which events are coming up
this autumn.
ADVANTAGES
Creative advertising campaigns from North America and Europe.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
INDUSTRY NEWS
Get plugged into what's happening in the industry--from
ICSC's ReSource Award to BCSC's customer care accreditation
programme.
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