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AUGUST/SEPTEMBER 2007 VOLUME IV, NUMBER 4

COVER STORY

STYLE-MINDED & SALES-DRIVEN
Beyond entertainment, shopping centre fashion shows are about promoting retailers and increasing sales.

FEATURES

GREEN TACTICS
Sustainability-focused programmes from France, Spain and the UK.

THE BAGS RUN-DOWN
It's time to rethink your centre's shopping bag strategy.

GREAT IDEA



 

 



 


HANGING OUT AT UCM
Upper Canada Mall gives teens a place of their own in the centre and online..

CLOSEUP

FASHION POP UP
Clarity and Maremagnum blend temporary retailing, art and culture in Barcelona.

CRUISE NIGHTS
Kahala Mall finds entertaining dads to be a lucrative endeavour.

DEPARTMENTS

EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.

ADVANTAGES
Advertising creative from Arkadia, Bow Street Mall, Courier and Oakridge Centre.

INDUSTRY NEWS
Read about upcoming industry events and the PA Task Force's new chair.

IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.

WEB WATCH
Innovative online marketing schemes from shopping centres.