December 2005 VOLUME II, NUMBER 6
COVER STORY
A NIGHT
WITH THE STARS
International marketing stars were out in force to take home
their MAXI Awards at the 33rd Annual MAXI Awards held in sunny
San Diego, California.
FEATURES
GROWING
PAINS & GAINS
Germany's retail real estate sector is working toward a brighter
future.
MARKETING PLANNING
CALENDAR
Holidays and celebrations from Europe and around the world as
marketing theme ideas.
CLOSE UPS
TRACKING SANTA
NORAD celebrates the 50th anniversary of its famous Track
Santa programme through a partnership with The Macerich Company.
MADD PSA
The Saatchi & Saatchi advertising firm delivers MADD
Canada's sobering message.
BITS
WHERE THERE'S SMOKE
The MAXI-winning programme takes the sting out of a
wide-reaching, indoor smoking ban.
MISSION ACCOMPLISHED
The MAXI Merit programme helps retailers go beyond their
percentage rent breakpoints.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Creative campaigns from Polo Park and Park & Tilford Shops &
Gardens.
MARKET FOCUS
Out interview with Frank Pöstges, managing director of
marketing for CentrO in Germany.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
DIARY NOTES
Your update on which BCSC and ICSC
Europe events are coming up. |
