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DECEMBER 2007/JANUARY 2008
VOLUME IV, NUMBER 6

COVER STORY

JAZZED IN THE BIG EASY
Marketing professionals from around the globe gathered in New Orleans to discuss the state of the industry, exchange ideas and celebrate their achievements.

FEATURES

VIRAL MARKETING
Canada's Marché Central wooed holiday shoppers last December with an online contest.

GREEN TACTICS
St. Nicholas Centre's BIKE FX, a travel guide from The Glades, eco-rewards at Aeroplan and La Praille's green Caddie Service.



 

 



 


MARKETING PLANNING CALENDAR
Your idea source for special events and community outreach programmes.
This year's calendar also includes handy Web links.

CLOSEUPS

A SHOPPING TRIP TO REMEMBER
The Marshes Shopping Centre helps a teenager celebrate his 16th birthday in style.

FASHION UNWRAPPED
Surrey Quays delivered a style extravaganza with fashion shows, makeovers and
a school programme with an environmental twist.

DEPARTMENTS

EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.

ADVANTAGES
Baneasa Shopping City launches its Fashion Calendar.

IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.

INDUSTRY NEWS
BCSC's Purple Apple call for entries, upcoming industry events, and much more.

WEB WATCH
Innovative online marketing schemes for shopping centres and retailers.

IN THE EVENT
A look back at the ICSC MAXI Awards 2007 celebration and the Passion Team's efforts to help rebuild New Orleans.