DECEMBER 2006/JANUARY 2007 VOLUME
III, NUMBER 6
COVER STORY
BLOWING AWAY THE COMPETITION
We take a look back at the 2006
ICSC MAXI Awards for shopping centre marketing..
FEATURES
CHILD'S PLAY
Marketers use children's loyalty clubs to increase family
footfall and sales at their centres.
TEEN
VIBRATIONS- PART 2
With the right calls to actions, you can attract teenagers
to your centre. We'll tell you about a few.
CLOSEUP
A PETER
PAN CHRISTMAS
Thecentre:mk takes wee shoppers and the young at heart back
to Never, Never Land.
ATTITUDE TOCKS MONTREAL EATON
CENTRE
A unique promotion catches the attention of shoppers in
Montreal, Canada.
BITS
DESTINATION MARKETING
Centre Courier in Annecy, France, turned into a destination
for chess players.
SHINING BRIGHT
The Pavilion in South Africa turns shoppers' attention away
from centre construction and onto sweet rewards.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
MARKETING PLANNING CALENDAR
Holidays and special occasions that can serve as themes for
your marketing programmes.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
INDUSTRY NEWS
Get plugged into what's happening in the industry.
MOVER & SHAKERS
Looking ahead to New Orleans and the 2007 ICSC Fall Conference,
we'll share MAXI judges' tips on identifying potential
award-winning programmes.
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