FEBRUARY 2006 VOLUME III, NUMBER 1
COVER STORY
DIAL
M FOR MARKETING
The suspense is over and it's time to premiere the winning
programmes of this year's BCSC Purple Apple Awards.
CLOSE UPS
A
WHIMSICAL QUEST
The Mall at Steamtown's marketing team put their creative
talents to good use to produce an original children's tale.
WORKING IT ALL TOGETHER
The Redhill, Surrey, shopping centre raised its profile and
boosted sales with the Modelsearch 2005 competition.
CHALLENGE MET
Gunwharf Quays makes the most of the Global Challenge
round-the-world yacht race.
BITS
BOMBASTIC BEAT BOX NUNS
The Bentall Centre entertains during bank holidays and other
celebrations with the Monty Python-esque antics of dancing
'nuns'.
ONE
SWEET OFFER
Portugal's Parque Nascente launches 365 nights of Animation:
Hard to Resist in an effort to increase footfall and sales in
the food court.
IN THE PINK
Princess Square in Glasgow goes pink as the main fashion
sponsor of the Breast Cancer Care Scotland Fashion Show.
SHOP
FOR A JOB
Eastgate shopping centre, Basildon, tackles a Christmas
trading problem and helps tenants find suitable employees to
fill seasonal positions.
CHRISTMAS EXTRAVAGANZA
Regent Arcade plunged its customers into the festive season
with a series of workshops and events during Christmas
Extravaganza.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Creative campaigns from King of Prussia, Canary Wharf and
Harlem Irving Plaza.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
DIARY NOTES
Your update on which BCSC and ICSC
Europe events are coming up. |
