FEBRUARY/MARCH 2007 VOLUME IV,
NUMBER 1
COVER STORY
PRACTICE MAKES PERFECT
Shopping centres encounter as
many opportunities as challenges in their pursuit of
sustainability.
FEATURES
ONLINE FOR THE HOLIDAYS
Marketers harness the power of the Web to make Christmas
campaigns more dynamic.
OPEN SEASON
Competition is heating up in Germany's retail market,
putting pressure on marketers.
CLOSEUP
GREENING YORKDALE
One of Canada's most productive shopping centres moves
toward sustainability.
BOOK VALUE
Kirkgate Shopping Centre fulfills its corporate citizenship
mandate with a literary project.
THE TOTEM PROMISES HIGH
ADVENTURES
The world's first in-centre aerial adventure game experience
debuts in the UK.
BITS
IT'S SHOWTIME
Young performers get their first big break at Kingdom
Shopping Centre's Talent School.
MOBILE SHOPPING IN THE RED
SQUARE
Moscow's GUM shopping centre offers its own taxi service for
local residents and tourists.
BRAND FUSION IN HYDE PARK
London's Connaught Village unveils its new identity.
THE BIG DIAMOND DIVE
Frosting goes flying as Valley Fair Mall hosts a Valentine's
Day Cake Dive.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
INDUSTRY NEWS
Get plugged into what's happening in the industry.
ADVANTAGES
The Bellevue Collection's Be. Magazine brings style to
customers at home and online.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
OPINION
Eileen Connolly on marketing shopping centres in Eastern Europe.
DIARY NOTES
Get a preview of the ICSC European Conference.
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