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JUNE/JULY 2007 VOLUME IV, NUMBER 3

COVER STORY

FLEETING FOCUS
Footfall management in-centre and online can catch the attention of butterfly shoppers..

FEATURES

FREE FOR ALL
Your guide to developing shopping centre giveaway programmes.

GREEN TACTICS
Sustainability-focused programmes from France, the UK and Canada.

GREAT IDEA



 

 



 


JUST FOR MUMS
The Mall at Millenia pampers travelers for Mother's Day.

CLOSEUP

IN THE GROOVE
Plaza Alexis Nihon throws itself a psychedelic 40th birthday bash.

TOP OF THE FOOD CHAIN
Montreal Eaton Centre dishes out its new To Go food-court campaign.

COLOUR-CODED: THE (RED) CAMPAIGN
Shopping centres can join consumers worldwide in the fight against AIDS in Africa.

BITS

KITTED OUT
Merry Hill hands over
£5,000 toward media equipment for a winning school.

DEPARTMENTS

EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.

ADVANTAGES
Advertising creative from Shoppi & Tivoli and Westfield London.

IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.

INDUSTRY NEWS
ICSC's Team Passion volunteer event, BCSC's summer gathering and BAA Retail's luncheon presentation to BCSC members.

WEB WATCH
Online marketing schemes from shopping centres and retailers.