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FEBRUARY/MARCH 2008 VOLUME V,
NUMBER 1
COVER STORY
MALL LAYOVER
Shopping centres have turned the
old souvenir hunts into memorable experiences.
FEATURES
GREEN TACTICS
Environmentally focused initiatives from Brent Cross, The
Potteries, Sandton City Shopping Centre and The Story of Stuff.
PHOTO SHOOTS
REVISITED
Sarah Mountford makes the case for bespoke shopping centre image
libraries.
VIRAL MARKETING
MySpace’s new developer platform, SMS trivia games and mobile
malls.
CLOSEUPS
A PLACE TO CALL
HOME
Silesia City Center partnered with a retail giant for its
Lover’s Lottery promotion.
FASHION SHOW & TELL
MacArthur Center focuses on disabled shoppers’ style needs.
FOOD COURT FORTUNES
Cityplace tempts office workers with free meals.
MEET YOU AT THE LOUNGE
Montreal Eaton Centre turns vacant in-line space into a bustling
Internet Lounge.
BITS
BRAINY KIDS
MetroCentre takes maths beyond the classroom and into the mall,
while the MetroGnomes ask young shoppers for help in creating
their 10th anniversary album.
RING…RING
BT brings its red sofa tour to four UK shopping centres.
FOOD TEMPTATIONS
CrownGate’s Art House Café uncovers shoppers’ culinary talents.
DEPARTMENTS
EDITOR’S
LETTER
A word from Myriam Beaugé, Editor in Chief.
INDUSTRY NEWS
A networking session for women at the upcoming ICSC European
conference, Royal Victoria Place’s customer care achievements,
and more.
IDEAS TO GO
Retail discounts for large families, English lessons for young
French shoppers, and other quick and catchy programmes at a
marketing manager’s fingertips.
WEB WATCH
Innovative online marketing schemes for shopping centres and
retailers.
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