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THE SECURITY ANGLE
Effective
security-related marketing programmes remain focused on the
facts.
CLOSEUP
KANYON'S
BOLD LAUNCH
Turkey's new retail destination launched with an edgy PR
programme.
MARKETING UNDER THE DOME
Domus centre on the outskirts of Paris sticks to its
strategic approach to attract shoppers.
HITTING THE MARK
Americana Manhasset enhances its direct-mail campaign with
an online component.
BITS
MARKETING IN THE FAST LANE
Holt Renfrew Centre uses interactive display modeling to
catch the eye of passersby.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Campaigns from Les Rivières, Usines Center, Bullring and
Field's.
ICSC EUROPEAN CONFERENCE
A look back at the conference and the winners of this year's
shopping centre and Solal awards.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
INDUSTRY NEWS
Get plugged into what's happening in the industry.
DIARY NOTES
ICSC and BCSC events are coming up.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
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