OCTOBER 2005 VOLUME II, NUMBER 5
COVER STORY
BREAKING RANK
Discover how urban regeneration and development lead to new
shopping centre concepts.
FEATURES
THE FASHION FILES
Shopping centre fashion-focused programmes go well beyond
traditional catwalk shows.
MARKETING IN THE PARKS
Tips on how to make the most of retail and shopping park
features.
HARVEST TIME
The deadlines are fast approaching for submissions to the
2006 BCSC Purple Apple Awards.
CLOSE UPS
SIX IN THE CITY
A popular TV show service as inspiration for Eldon Square's
celebration to mark six months of extended trading hours.
MEADOWHALL GETS FUNKY
The Sheffield centre celebrates 15 years of trading with a
campaign that's all about feet.
SIXTY SECONDS TO ENTERTAIN AND
INFORM
Hazelton Lanes promotes itself with a new campaign of
informative and entertaining interstitials.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Creative campaigns from Westwood Cross, Dufferin Mall
and The Galleria.
DIARY NOTES
Your update on which BCSC and ICSC events are coming up.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
PEOPLE FOCUS
Meet Yaël Reicher, the new marketer of Ardennes Outlet Centre in
Belgium. |
