OCTOBER NOVEMBER 2006 VOLUME III,
NUMBER 5
COVER STORY
CULTURE $HOCK - PART 1
Teenagers represent an age
group, a mindset and some grown-up shopping habits. We'll show
you how to strengthen your bond with this lucrative demographic.
FEATURES
CHILD'S PLAY
Marketers find responsible and effective ways of increasing
family footfall at their centres.
GREEN
TACTICS
Environmentally-conscious marketing schemes inspire shoppers
to take action.
CLOSEUP
TIGHT
QUARTERS
Big Brother watches as contestants try to survive two weeks
of living in a shop at The Potteries.
BITS
A MATTER OF SURVIVAL
Edinburgh residents receive free fire safety tips at The
Gyle Shopping Centre.
LATEST LOOKS LAUNDERETTE
Shoppers get a style update from Telford Shopping Centre
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Creative advertising campaigns from North America and Europe.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
WEB WATCH
Savvy Internet-based marketing programmes for retailers and shopping centres.
INDUSTRY NEWS
Get plugged into what's happening in the industry--from the
Purple Apple Awards programme to ICSC's upcoming European
conference.
MOVER & SHAKERS
Carlos Jesus of Sonae Sierra recalls his career path and shares
his thoughts on shopping centre marketing.
|
