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OCTOBER/NOVEMBER 2007 VOLUME IV, NUMBER 5

COVER STORY

THE WAY OUT
Partnership and sponsorship deals give marketers room to grow.

FEATURES

CATCHING ON
Viral marketing experts from Canada's T4G share their views on the growing importance of social media in retail.

GREEN TACTICS
ICSC's call for pan-European standards in building, and Coopers Square Wood..



 

 



 


SQUEAKY CLEAN
The Tactics housekeeping guide for marketers.

CLOSEUPS

IN FULL VIEW
St. David's Shopping Centre drives footfall and sales with a simple pod concept.

PINK AGENDA
CSC properties join forces to raise breast cancer awareness.

HEALTH KICK
METRO Group teaches young German citizens some healthy habits.

BIT

BLUETOOTH FAIRY AT MENLYN PARK
The South African centre gets personal with shoppers through their mobiles.

DEPARTMENTS

EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.

ADVANTAGES
Advertising creative from East Kilbride, Richmond Centre and VivoCity.

IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.

INDUSTRY NEWS
The finalists of the ICSC European Shopping Centre Awards, and much more.

WEB WATCH
Innovative online marketing schemes for shopping centres and retailers.

IN THE EVENT
A look back at the ICSC European Marketing Seminar.