DOWNLOAD OUR 2005 PRESS PACK HERE!
      Advertising rates are included in the Press Pack

 

Current Issue:

Don't miss a single issue!
Get six issues per year for only £90.

Subscribe to Tactics Europe Edition now

Missed an issue? Click here.
 

In the August edition:



Cover story:

THE TECHNOLOGY REPORT
Our look at the technology behind some of the most innovative marketing schemes.

Plus:
Website Design

Web Watch focuses on sites that go well beyond the online brochure stage.
Ideas to Go
Sales promotions, special events, fundraisers and other programmes from around the world.

And much more!.

JUNE 2005 VOLUME II, NUMBER 3
 

COVER STORY

WORLD IN FOCUS

Delegates congregate in Turkey for the 2005 ICSC Retail Real Estate World Summit.

FEATURES

CONSUMER MOTIVATED AND COMMUNITY TIED

Shopping centre marketing can serve a greater purpose in retail.

THE BIG LEAP
Shopping centre trends in the Middle East are leaning toward very big business.

CLOSE UPS

HOMELESS FOR THE HOLIDAYS
Radio DJs spend three weeks in a mall to raise funds for charity.

A CHILLING FESTIVAL.
CentrO Oberhausen dazzles Christmas visitors with spectacular ice sculptures.

BITS

A SEASON FOR CELEBRATION

Brent Cross holds a multicultural event to celebrate and embrace diversity.

SMOOTH MOVES
Commerce Court holds a Hot Stuff Valentine's Day promotion for office tenants.

FLASHMOBBERS AT MEADOWHALL
The Sheffield shopping centre hosts the Flashmob Opera in a live BBC 3 broadcast.

COLLECTORMANIA 7 LANDS AT THECENTRE:MK
More than 300 stalls with collectibles and memorabilia awaited visitors.

THE HOUSE OF EBAY
Windsor Royal Shopping Centre auctions off a viewing room for a regal wedding.

NURTURING THE NEXT GENERATION
BCSC and ICSC host networking and training events for young professionals.

FULL SPEED AHEAD
BCSC Scotland holds its management conference in Dunbartonshire.

DEPARTMENTS

EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.

ADVANTAGES
Creative campaigns from Glatt, WestQuay and Gunwharf Quays shopping centres.

IN THE EVENT
Snapshots of this year's ICSC Retail Real Estate World Summit.

WEB WATCH
Savvy Internet-based marketing programmes for shopping centres.

IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.

PEOPLE FOCUS: MOVERS & SHAKERS
Bob De Barr focuses his BCSC presidency on customer service.

 

 

 

 
© 2005