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APRIL 2004 VOLUME I, NUMBER 2
COVER STORY
THAT'S ENTERTAINMENT!
Clowns and magic shows are no longer enough to impress savvy
consumers inundated with increasingly sophisticated
entertainment choices.
FEATURES
MARKETING ON A NIL BUDGET
Getting BIG results on a NIL budget.
PROMOTING BEST PRACTICES
The PMA's Good Practice Guide aims to support
industry-wide standards for shopping centre marketing.
ADVANTAGES
THE GREAT ESCAPE
Bluewater uses "quiet" advertising
to offer its shoppers the gift of travel.
CLOSE UPS
PLAYING WITH HEALTH
Glendale
Galleria recently launched its Healthy Habits for Healthy Living
Play Area.
BITS
A MATTER OF CHOICE
thecentre:mk's award-winning training programme helps identify
future staff.
BCSC
ANNOUNCES RETAIL MARKETING GROUP COMMITTEE
Among proposed activities are seminars and guidance for the
annual Purple Apple Awards.
WEDDING
GIVEAWAYS
The Mall at Short Hills provides VIP cards for out-of-town
wedding guests.
HEALTHY
RETURNS
White Rose Shopping Centre brings on American mall
experience to Leeds.
FLYING HIGH
The Mall at Cribbs Causeway draws crowds with a unique car
promotion.
ENTERTAINMENT WITH CHARACTER (ADVERTORIAL)
Licensed cartoon characters help increase footfall and drive
shopping centre sales.
KIDCASTER
EVENT DRAWS MEDIA ATTENTION
CBS 3 meteorologist Kathy Orr visited PREIT centres to encourage
participants in the Kidcaster auditions.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
WEB WATCH
Examples on how to engage current and potential shopping
centre customers online.
COMING SOON: TACTICS UK REGIONAL ROUNDUP
Regular section to debut in the June edition of Tactics UK
with a roundup on Scotland.
IN THE EVENT
The BCSC holds its first Purple Apple Awards dinner.
IDEAS TO GO
Quick and catchy programmes at a retail marketer’s fingertips.
PEOPLE
FOCUS
Alan Jones brings a fresh approach to shopping centre marketing. |
