APRIL 2005 VOLUME II, NUMBER 2
COVER STORY
CREATIVE FREEDOM
Meet retailers and shopping centres that have chosen to embrace
diversity in advertising.
FEATURES
SHOPPING BOUND
Marketers devise schemes to lure travelling tourists to their
retail destinations.
CLOSE UPS
TROCADERO STYLE
Aquascutum launches its new line at
the Trocadero during London Fashion Week.
SWIPE A COMFY RIDE
Coquitlam Centre offers shoppers
some comfortable shopping in a special contest.
MONSTER SIZED BASH
Hillsdale invites a famous one-eyed
monster to a storytime pyjama party.
BITS
PARTY CENTRAL
MacArthur Centre launches its new children's birthday party
service.
IN CHARACTER
SpongeBob SquarePants delights children at Hempstead Valley
Shopping Centre.
A CRISIS
PLAN IN ACTION
When tragedy struck just outside the doors of The Franciscan
Metro Center, staff and retailers put the centre's crisis plan
in action.
SAVING
YOUTH ART PROJECT
Willow Grove Park helps at-risk
teens with funding and in-mall display space.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Tysons Corner Center's new ad campaign is all about
brands.
MARKETING TIPS
Marci Crossan of Suburbia Advertising tells you how to add PR to
your marketing mix.
IN THE EVENT
Over 500 delegates attended the BCSC/CEM
Shopping Centre Management Conference.
WEB WATCH
Savvy Internet-based marketing programmes for shopping
centres.
DIARY NOTES
Your reminder of upcoming BCSC and ICSC Europe events.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
PEOPLE FOCUS: MOVERS & SHAKERS
Meadowhall's Kate Mason shares the benefits of her common-sense
approach to marketing. |
