AUGUST 2004 VOLUME I, NUMBER 4
COVER STORY
FROM THE INSIDE OUT
Learn how to improve your retailer relations with this simple,
surgery-free management makeover plan.
FEATURES
THE BRANDING DIARIES
Shopping centre and agency experts offer tips on how to
effectively brand a centre.
THE
GATEKEEPERS
The BIDs are coming, presenting a brand new way for
professionals to manage and promote their town centres.
CLOSE UPS
CANARY WHARF RUGGER
The destination goes rugby mad and
celebrates England's victory.
EXTREME IRONING
Steam reaches new heights for the
glory of Leicester and a fresh pressed shirt.
BITS
FOR ENGLAND AND ST. GEORGE
Broad Street Mall honours St. George to the delight of Reading
residents and visitors.
THE PRECINCT
NO MORE
Merseyway shopping centre ditches its corporate look in a
new branding campaign.
CHANTRY
SCOFFING
The Andover destination thrills visiting taste buds with a
culinary adventure.
ON THE HEELS
OF CONSUMERS
(ADVERTORIAL)
Counting Solutions presents its suite of customisable
counting systems.
PROSPECT
POWERS UP
Comic-strip fans get to create their own superheroes during a
week long event.
READ THE
MEMO!
Mayfair Shopping Centre marketers scheme to encourage
tenants to pay attention.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Ad campaigns from Canada's Richmond Centre and the UK's
Gretna Gateway Outlet Village.
WEB WATCH
Examples on how to engage current and potential shopping
centre customers online.
REGIONAL ROUNDUP: SOUTH CENTRAL
Chair Pam Gillard reports on the South Central Region
meeting.
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
PEOPLE FOCUS: MOVERS & SHAKERS
Meet marketers Sasha Cedar and Melissa Wells. |
