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DECEMBER 2004 VOLUME I, NUMBER 6
COVER STORY
MALL MARKETERS SOAK IT UP IN TEXAS
ICSC holds its annual conference and marketing awards.
FEATURES
THE CREATIVE LOOK OF CHANGE
Canadians celebrate the 20th anniversary of the ICSC Maple Leaf
marketing awards.
CLOSE UPS
MAKING HEADLINE NEWS
Shopville Le Gru improves its
relationship with the media and the public.
OLD PERTH MARKETS' OUTSTANDING
RENEWAL
A popular market site gets a new
lease of life.
LOVING IT
CascaiShopping helps consumers fall in love again with its
offering.
SHOPPING A LA MONTREAL
Three Ivanhoe Cambridge malls demonstrate the power of
collaboration
BITS
WE LOVE ALBERTA BEEF
Park Place helps local ranchers rescue the beef market.
LIVE & LET
LIVE
Lougheed Town Centre joins the fight against youth violence.
THE MIGHTY
MOUSE
Request Mail keeps shoppers plugged into Kravco Simon malls.
BAYSHORE'S
GOLDEN YEARS
Bayshore Mall celebrates its milestone with Fifties-style
party.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Ad campaigns from Capilano and Brent Cross shopping
centres.
BUDGETING FOR MARKETING-PART 1
Tips on how to tackle this daunting task.
WEB WATCH
Savvy Internet-based marketing programmes for shopping
centres.
BCSC DIARY NOTES
Your guide to which industry events are coming up in 2005
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
PEOPLE FOCUS: MOVERS & SHAKERS
Karl Kalcher of MindFolio shares his no-nonsense approach to
marketing. |
