FEBRUARY
2004 VOLUME I, NUMBER 1
COVER STORY
HARVESTING
IDEAS•EMBRACING RETAIL MARKETING
The BCSC presents the
winners of this year’s Purple Apple marketing awards, which were
celebrated on February 11 at the Café Royal in London.
FEATURE
MARKETING
COMING OF AGE
Two marketing specialists take a look at the state of their
profession within the UK’s retail sector.
ADVANTAGES
THE ORACLE’S PROMISE
The Reading shopping centre used
emotional cues in its award-winning ad campaign.
A BULLISH PLAN
Bullring’s ad campaign positioned
the centre as Europe’s newest shopping capital.
CLOSE UPS
TROC POP
London’s Trocadero secured
sponsorships and attracted tenants to support its small budget,
and proved that it was much more than an amusement arcade.
TOTALLY COVENT GARDEN
London’s famous market calls on stars from the theatre and the
screen to help reinstate its relevance to Londoners.
BITS
LIGHTS, CAMERA, ACTION
Trafford Centre and London Trocadero join the family of TV
soaps.
SHOPPING IS
CHILD’S PLAY
Crawley’s County Mall uses the Internet to enhance its kids’
club offering.
THE WAY
FORWARD
Service schools give shopping centres an edge.
BOOBALOO’S
WORLD (ADVERTORIAL)
The children’s marketing programme is designed to increase
traffic, boost sales.
FLYING HIGH
The Mall at Cribbs Causeway draws crowds with a unique car
promotion.
MARKETER’S
ALERT
What you need to know about new consumer data protection
legislation.
SAFE AND
SOUND
Child Safe Zones helps bring peace of mind to parents shopping
with children.
STUDIO
ARTEFACT TARGETS UK MARKET (ADVERTORIAL)
The firm is ready to bring its seasonal décor programme to UK
shopping centres.
DEPARTMENTS
IDEAS TO GO
Quick and catchy programs at a retail marketer’s fingertips.
PEOPLE
FOCUS
Our first look at Michael Green,
the BCSC’s new
chief executive. |
