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FEBRUARY 2005 VOLUME II, NUMBER 1
COVER STORY
POWER PLAYS
BCSC presents the winners of the 2005 Purple Apple Marketing
Awards.
FEATURES
'TIS THE SEASON TO PLAN YOUR CHRISTMAS
PROMOTIONS
Ideas to plan this year's Christmas promotions.
CLOSE UPS
SHOPPING: IT'S A KID THING
Dalton Park takes a look back at
2004 and its ongoing stable of promotions designed to make the
mall environment friendly to kids.
LUMENATI'S BRIGHT LIGHT
The Macerich Company has developed
eight properties under the Lumenati luxury tag. Collateral
created by Epicenter Advertising is deliberately bright, clean
and bold.
BITS
THE MAXIS GO ONLINE
For the first time in 33 years, the Maxi Awards programme will
streamline its entry process, offering marketing managers a
chance to enter online.
YOU LIVE, WE
PAY
Malvern Town Centre offers shoppers the extraordinary
opportunity to have all their 2005 living expenses taken care of
by the mall.
STAR-STUDDED
LAUNCH PARTY
Glendale Galleria is the center of attention as Hollywood stars
flock to the opening of the latest lifestyle retailer, Metropark.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
A new TV ad campaign presents Lakeside as a
compelling shopping destination.
BUDGETING FOR MARKETING-PART 2
Michael Agapiou shares his technology-based marketing solutions.
WEB WATCH
Savvy Internet-based marketing programmes for shopping
centres.
TACTICS UK BOOKMARKS
Suggestions of good reads on marketing and retailing
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
PEOPLE FOCUS: MOVERS & SHAKERS
A look at the career path of Maria Cooper of The Glades shopping
centre. |
