JUNE
2004 VOLUME I, NUMBER 3
COVER STORY
Divine Decorations
Shopping centres around
the world rely on theme marketing to deck their halls with a mix
of traditional and contemporary décor that motivates consumers
to indulge in the biggest giving season of all.
FEATURES
Commercialisation: The New Path to
Success for UK Shopping Centres
Marketers and agency professionals offer their take on the
shopping centre industry's fastest-growing trend.
From
Rags to Riches: The Rise of the Gift Cheques
No longer an afterthought, gift cheques and electronic cards
gain new favour at the mall.
CLOSE UPS
A Regal Affair
Royal Victoria Place Shopping
Centre presented a prestigious exhibit of British Crown Jewel
Replicas.
ANGELINA BALLERINA'S CHRISTMAS
PARTY
Children delight to the appearance
of a cute mouse with a big dream.
MONTREAL EATON CENTRE GETS IN
THE RESTO ZONE
Campaign lured holiday shoppers to view the first phase of a
brand new food court.
BITS
HUGE TURNOUT AT BRAND EXPERIENCE ASSOCIATION LAUNCH
BEA nominates steering committee that will define objectives and
set up a constitution for membership.
NORTH POLE
NETWORK LINES UP FOR SANTA
A new direct television aims to take the boredom our of
waiting for Santa.
DELIVERING
YOUR MESSAGE WITH HOLIDAY PRESS KITS
Of course your mall is newsworthy, so why not package it for
Christmas?
PUTTING A
BEST FOOT FORWARD
Westland Shopping Center and Cotton Incorporated ensure that
a host of needy people receive warmth from the heart.
FLEX-E-VOUCHERS (ADVERTORIAL)
Industry leading gift cheque solutions at your disposal.
CALLING ALL
SHOPPING CENTRE MARKETERS
The BCSC 2005 Purple Apple Marketing Awards Task Force
issues its call for submissions.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
WEB WATCH
Examples on how to engage current and potential shopping
centre customers online.
REGIONAL ROUNDUP
Scottish shopping centre industry reflects on its social
responsibility.
IN THE EVENT
ICSC Europe celebrates the Solal Awards at its conference in
Rome.
IDEAS TO GO
Quick and catchy programmes at a retail marketer’s fingertips.
PEOPLE
FOCUS: WESTFIELD GOES TO TOWN
James Lindsay shares the secret behind the shopping centre
group's UK success. |
