OCTOBER 2004 VOLUME I, NUMBER 5
COVER STORY
PIECING IT TOGETHER
Shopping centre and retail experts share their methods for
effective strategic planning and research.
FEATURES
GET ROLLING
The complete guide to submitting a competitive Purple Apple
award entry.
PUMP UP
THE PR VOLUME
Bryony Parkin offers her best public relations tips for
shopping centres.
CLOSE UPS
DECOR BY DESIGN
Centre manager Steve Andrews brings
his creative flair to The Hildreds.
A WONDERFUL TRIP
Children get a trip of a lifetime to
visit Santa in the North Pole.
THE DANGERS OF SPEED
Teens are encouraged to end street racing at the Souped Up-Speed
Down event.
BITS
ENTERPRISING KIDS
Canada's St. Albert Centre gives children their first break in
retail.
A SUMMER'S
TALE
Two Rivers puts a playful twist on school.
TYING THE
KNOT
Six strangers are bound together to win a trip to Mexico.
ON TRACK
CrownGate welcomes the Chiron racing team in its first
community outreach event.
WRAPPED AND
DELIVERED
Meadowhall launches its gift wrap and delivery service.
PRESENTING
WESTERN AUSTRALIA
Shoppers share their local pride at Belmont Forum.
DEPARTMENTS
EDITOR'S LETTER
A word from Myriam Beaugé, editor in chief.
ADVANTAGES
Ad campaigns from The Oracle and Castlepoint shopping
centres.
TECHNOLOGY CORNER
Comgenic's Nigel Wilson offers a glimpse into the future of
retailing.
WEB WATCH
Examples on how to engage current and potential shopping
centre customers online
IDEAS TO GO
Quick and catchy programmes at a marketing director's fingertips.
PEOPLE FOCUS: MOVERS & SHAKERS
Read what Eileen Connolly has to say about the state of shopping
centre marketing in the UK.
REGIONAL ROUNDUP: NORTHERN REGION
BCSC's North Region conference enjoys record attendance. |
