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Employees, retailers and customers
at Manchester’s Trafford Centre were thrust into the
media spotlight this past fall, by appearing in a daily docu-soap,
which was based on the shopping centre and was broadcast every
afternoon from October 27 to December 19.
Television station ITV1 commissioned Chameleon, a Leeds-based
production company, to create Love 2 Shop, a fast turnaround
daily show capturing all the fun and excitement of the festive
season at Trafford Centre, a £900 million shopping and leisure
destination.
The show was a combination of lifestyle and documentary,
featuring celebrity and customer makeovers, style tips from
personal shoppers, customer stories, the everyday lives of some
of the retailers, as well as core characters from Trafford
Centre’s 400-member in-house team, which ensures the smooth
running of the shopping Mecca.
Allen Dewhurst, the executive producer of Love 2 Shop said, “We
earmarked The Trafford Centre as a location to base Love 2 Shop
as it is one of the most glamourous shopping and leisure
destinations in the UK, coupled with the fact that there are
great characters there, with lots of personality.”
And Manchester’s Trafford Centre isn’t the only star of the TV
screen. The Salon, the cult TV series broadcast daily on
Channel 4 and E4, is based at London’s Trocadero.
The show, produced by Endemol UK, relocated for the second year
of filming to an upmarket, 50,000-square-foot unit on the London
Trocadero’s third and fourth floors.
“The introduction of The Salon to
the London Trocadero is an exciting addition to the centre,”
says Tina Dallorzo, the centre’s manager.
“I am extremely excited about The
Salon being broadcast from London Trocadero as it adds yet
another reason to come to Piccadilly Circus’s landmark leisure
and shopping destination.”
The Salon is a fully working
hairdresser and beauty salon, and viewers are encouraged to
participate by booking appointments.
And as in any other West End salon, the occasional celebrity
guest also drops in for a haircut or treatment.
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