Tactics is the idea magazine for
marketing directors of shopping centers.
Published six times a year,
Tactics is filled with great ideas for seasonal programs,
gift-with-purchase promotion, advertising campaigns and a whole lot more.
In every issue of Tactics, you will find:
Cover story
Past topics include marketing food
courts, retail entertainment, holiday programs and the International
Council of Shopping Centers’ MAXI awards.
Features
We look in-depth at marketing
events from around the globe.
Great Ideas
This section highlights one
shopping center or a group of centers that have developed an original
program and developed it successfully.
Close-ups
These are features of complete
marketing campaigns, which usually include an advertising component.
Bits
Bite-size features on mall
marketing programs.
Departments
• Ideas to Go
Quick and quirky ideas for
promoting your center.
• Grapevine
Marketing directors on the move
• Columns
Regular and guest columnists tackle
such as specialty retail, marketing small centers & technology.
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