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Current Issue
Global
Edition |
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OCTOBER 2008
VOLUME XVII NUMBER 5 |
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IN
THE OCTOBER ISSUE: |
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Marketing Complexion
Shopping is one of societyıs common denominators. People from all
walks of life do it
for self-indulgence. But ask consumers about their individual
experience in your average mall, their sense of belonging there, and
you might be
surprised at how many...(click
to read the whole story) |
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Working It Together
Anyone who still
believes that marketing and leasing can operate completely
independently from each other will soon hit some major career
roadblocks in the shopping center industry. With every square inch
on a centerıs property
up for rent to retailers...(click
to read the whole story) |
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The Art of Style
Itıs not a good sign when your primary trade area
contains one of the most affluent segments in your country, and yet
your sales and market share keep shrinking. It was a rude awakening
for Canadaıs Promenade Shopping Centre (Promenade), a 22-year old
property...(click
to read the whole story) |
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Vietnam's Changing Retail Scene
While Asiaıs emerging
mega-markets of China and India have been a focus of attention of
global retailers for a number of years, Vietnamıs rapid economic
development, strong demographics and recent World Trade Organization
(WTO) accession are now attracting...(click
to read the whole story) |
