Pop Goes Mong Kok

Mong Kok Pup Up decor brings Hong Kong’s famed streetscape and food stalls to Langham Place.

Kit Lau is used to giving stories some dimension. But the pop-up book artist took on a work of much greater scale when Hong Kong’s Langham Place commissioned him to create its Mong Kok Pop Up. The work, which focused on an effervescent distric[...] Tactics Subscribers Read More...

Coupon Hounds, Grab Your Swords

Apps, Technology Lab

Adventures involving medieval characters, magical swords, wizards and dragons await players of the soon-to-be-released Coupon Quest mobile game, and savings too.

Coupon Quest, the brainchild of advertising specialists Ian Tuason (a professional copywriter and filmmaker) and Rachel Yu (a graphic designer), is slated to launch in the Apple App Store in March with the promise of giving new meaning to imbedd[...] Tactics Subscribers Read More...

Spot the Props!

Sales Promotions, Sales Promotions & More

Shop window contest just one of several initiatives that Larimer Square has planned to support the arts.

Larimer Square and the Denver Center for the Performing Arts (DCPA) have very different business goals, but they do share a strong commitment to the arts. Over the past two holiday seasons, they have joined forces to host the Spot the Prop conte[...] Tactics Subscribers Read More...

A Fresh Start

Community Room, Sustainability

What could have been a mere trendy amenity to put already privileged shoppers even more at ease has turned out to be a lifesaver in Taguig City.

In late 2010, Ayala Malls’ Market! Market! center in the Philippines was seeking new ways of maximizing its space when it came up with the idea of greening its fifth-level rooftop. It would not only add a visually pleasing element to the pr[...] Tactics Subscribers Read More...