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Art Student Shop Pops Up at Princes Mall

Charity Partnerships, Community Room

Young social entrepreneurs popped up at the Princes Mall last November to kick off the holiday season and raise money for charity.

The crew of 13 third-year students from the Edinburgh College of Art (ECA) took the meager £120 (just over $185) seed fund that they had obtained from their textiles course teacher and used it to set up their three-day Pass The Parcel pop-up sh[...] Tactics Subscribers Read More...

Shoppers Send Virtual Hugs via Facebook

Facebook, Social Media Campaigns

Facebook fans send out some love online for mall “huggers” to deliver to mall shoppers.

No need to give up on the warm and fuzzy side of Christmas, just because you’re in the Digital Age. Boulevard Shopping in Brazil made that case last year when it implemented a community relations program that delivered real hugs to mall shoppe[...] Tactics Subscribers Read More...

Shoppers Bid on Photo Shoots for Charity

Community Room, Fundraisers

People’s love of holiday photos make winter and school a little easier for homeless and low-income children.

Every October, people flock to child photographer Kim Lowe’s Two Birds Web page to bid on a professional holiday card photo shoot for their kids. What draws them to the site is that they not only have the services of a stylist and a hair/ make[...] Tactics Subscribers Read More...

Ocean Terminal Creates Digital Advent Calendar

Social Media Campaigns, Technology Lab

Shopper Traffic up, thanks to month-long online promotion run on Twitter, promoted on Facebook and mall website.

Advent calendars normally mark the 25-day countdown to Christmas, but Ocean Terminal reimagined the tradition last year. The Scottish center developed a digital advent calendar that would offer shoppers 34 daily retailer giveaways over four week[...] Tactics Subscribers Read More...