Eating It Up

Food & Beverage, Food Court Promotions, Sales Promotions & More

Foodology sounds too “out there” for you? We bet you’d change your mind if it could help you make over $630,000 in sales in one month, like it did for the Exchange Tower.

Ever had a palate reading? It’s about figuring out which type of cuisine suits your tastes most— like a version of astrology, but applied to food. The managers at Toronto’s Exchange Tower came up with the idea, called it food-ology and int[...] Tactics Subscribers Read More...

No Coins Please, Just Tweets

Social Media Campaigns, Technology Lab

One tweet was enough to get a Hot Wheels car from TrojanOne’s high-tech Camaro-matic vending machine. Young Auto Show visitors were good with that.

Just a few months after Kellogg’s turned heads for allowing customers at its London pop-up Tweet Shop to pay for snacks with social media currency, Canada’s TrojanOne agency applied the same principal to a vending machine. This project ca[...] Tactics Subscribers Read More...

Wired and Ready

Social Media Campaigns, Technology Lab

Social Rush competition had participants face off in Web-based reality TV series that attracted more than 1.4 million viewers and promoted Orange’s mobile services.

Snap, click, text, post—online community leaders do that all the time. It didn’t take France’s Orange too much effort, then, to convince them to keep doing their thing on behalf of its Sosh brand of community-focused mobile services. The p[...] Tactics Subscribers Read More...

Picking Up the Pace

Community Room, Fundraisers

Sport Chek’s community run for charity is accommodating a growing number of participants every year, thanks to Chinook Centre’s ongoing support.

Chinook Centre is about to turn itself into racing headquarters for the third year in a row when it hosts the Sport Chek Mother’s Day Run & Walk on May 12. If previous editions are any indication, the event should bring more than 15,000 runner[...] Tactics Subscribers Read More...