About the Author
Christa Martin is a Chief Outsiders CMO based in San Diego, California. She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand. More info at www.chiefoutsiders.com.
The year 2020 will go down in history for a variety of dubious reasons. But some companies will look back and triumphantly proclaim that it was the year they finally adopted artificial intelligence (AI) to grow their business. That's important because AI takes traditional market segmentation several steps beyond data analys [...]