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Retail Relations, the Canadian Way
This pop-up's name says it all: The Welcome Store. Japanese fashion retailer, Uniqlo set it up last month in the city of Toronto to connect with the community in which it made its local market debut just a year ago. The purpose was to show its appreciation for its new cliente [...]
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Malls, Retailers Get Ready for the Games
Uncertainty is a word that's been associated with the past few Olympic Games, and the upcoming ones will be no exception. But despite safety and logistical concerns, come the opening ceremonies in PyeongChang, South Korea, on February 9, winter sports enthusiasts around the world will forget all of that to fully embrace the spirit of the Games and [...]
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Mall Opens Own Store to Promote Brands
There seems to be a trend developing in Canadian retailing: shopping centers acting as not only landlords, but also as curators of their own branded shops. Gone are the days of the big generic boxes; they've given way to a much richer experience. The latest property to deepen its ties to consumers is Tactics Subscribers Read More...
Mall Shoppers Get into Bed for Peace
On a sunny fall day, office workers in suits and more casually dressed passersby catch a break by sliding under the art-covered sheets of 40 open-air beds on a downtown esplanade. To those who strolled by, the scene might have looked like a flash-mob theater performance. It was actually a common act for peace. Fans of John Lennon and Yoko Ono wi [...]
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This Prize Should Catch Shoppers’ Attention
Consumers love shopping sprees and malls like giving them away, especially if someone else is footing the bill. On October 28, Canada's Metropolis at Metrotown mall will host the Daily Grand lott [...]
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Want Donations? Go Door to Door
We know, it doesn't sound very modern and there is no high-tech innovation in this method of encouraging participation in your shopping center's charitable endeavors, but it can work. Take it from one organization that has spent decades building community ties: the Food Bank. Canada's Tactics Subscribers Read More...
MappedIn Announces Apple Collaboration
Here we go. Now that Apple has officially launched its new iOS 11 operating system update, which features indoor mapping capability, opportunities for developers abound. Canada's Tactics Subscribers Read More...
This Mall Now Has Its Own Branded Pop-up
As fall ushers in, Canadian consumers get ready to hunker down and rediscover the joys of cozy days and evenings at home. Not great news for retail marketers who need to get them off the couch and away from the tempting ease of Internet shopping. One center found a solution within its own halls: It created an on-site mini-apartment (minus the bedro [...]
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Who’s into Shoes?
For a shopping center that prides itself on having everything that families need, it's somewhat of a rhetorical question. With a promotional hook like that, Canada's Carlingwood shouldn't have any trouble getting its customers to enter its seasonal contest. For Back to School, they have a chance [...]
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Did Someone Say #METTREATS?
Children and a few older shoppers with a penchant for snacks must have pinched themselves when they first laid eyes on Metropolis at Metrotown's Tasty Treats exhibit. Presented from August 11 through 20, it was like a yummy land set in which to promote F&B tenants' sweet and salty [...]
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