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Brookfield Plays its Convenience Card
Whether trying to seal a lucrative deal or just lifting midweek office morale, tasty food goes a long way in creating the right environment to foster good interpersonal relations. If enticing options are just an elevator flight away from the meeting room, even better. That's the marketing hook that Read More...
Sevenoaks Issues Green Challenge to Students
Teams of high-school students will soon get another opportunity to put their environmental knowledge to the test and connect classroom learning to solving real-life problems. They'll do it at a western Canadian mall in the hopes of winning cash to fund a green initiative. Seve [...]
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Walking Their Way Back to Health
Picking up the pieces of an independent and active life is a daunting task for anyone who has suffered a stroke. It takes determination and a routine. Recovering patients will find encouragement for the former and a plan for the latter when a Canadian mall presents an adapted walking program next week. Tactics Subscribers Read More...
Life in Technicolor
While enclosed malls offer shoppers in Montreal (Canada) some festive retail escapades—and a break from the cold—the Quartier des Spectacles Partnership is proposing its own holiday therapy through light. The entertainment district is hosting Domino Effec [...]
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Kids Get Their Own Mini Food Court Here
For better or worse, children are often the key to opening up shopping parents' purses. The happier and more comfortable they are in a retail environment, the higher a family-oriented mall's productivity will be. That has produced a whole new wave of dedicated services and amenities, including in the food court. Tactics Subscribers Read More...
Home for the Holidays
Talk about the ultimate gift: A chance to go home for the holidays. One family will get its prize reunion when Metropolis at Metrotown (Burnaby, Canada) wraps up its seasonal contest. The shopping center partnered with Tactics Subscribers Read More...
Podcast for the Haute Fashion Caste
Bayview Village (BV - Toronto, Canada) has never been shy about its posh positioning. It was really only a matter of time before it debuted on the podcast circuit. After taking on the role of brand curator and ambassador of all things style and lifestyle, marketing dir [...]
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Holiday Watch: Coach Window Auditions
Here we go with this week's first seasonal interlude: "Lights, Camera, Holiday" by Coach. Taking shoppers behind the scenes at a New York City casting call for the luxury label's holiday window display, the 85-second film is just long enough to present the latest fashion collection [...]
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Hillcrest Rolls Out the Welcome Mat
When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path to both was through center court, where she based a d [...]
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3 Reasons Why Car Giveaways Still Work
It's been a while since any mall marketer has thought of center-court car displays and contests as being innovative. That's maybe because they've been done the same way too many times. The team at Circus Strategic Communications (Circus), however, found three good reasons to help a convenience ma [...]
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