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FW18 Take One at Yorkdale
Here we go, it's fall/winter fashion show season again. Let's start with a look at the new campaign by Yorkdale (Toronto, Canada). The multimedia creative is the product of the center's collaboration with photographer Tactics Subscribers Read More...
Feasting in the Garden at PVM
Business lunches and cocktail-hour networking sessions are about to get a makeover in the heart of Montreal's CBD. The Canadian city that's already known for its cultural festivals and culinary stops will have a new destination next year that's meant to meet parallel needs and attract office workers, foodies, and tourists. When Le Cathcart Resta [...]
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Go Ahead, Snag a Bag
As a small community center, Lynden Park Mall (Brantford, Canada) is no stranger to working the uneven retail playing field. This back-to-school season, with the help of Circus Strategic Communications, its team set up a trap of sorts for fashion lovers looking to update [...]
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Building Holiday Momentum
With just four months until the biggest retail battle of the year turns marketing investments into pots of gold or piles of ashes, time is ticking for one event team trying to raise C$100,000 (US$76,831) to build Santa a new float. As it turns out, its idea of swapping dollars for exposure is an attractive proposition. Organizers of the Tactics Subscribers Read More...
At First Sight: The #Unexpected PVM
For anyone who wants to know what Ivanhoé Cambridge has in store for shoppers when it completes its Place Ville Marie (PVM) redevelopment, the real estate company has a high-tech set of answ [...]
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Making the Grade
What kind of student are you? This time of year begs the question for Staples marketers. The Canadian retailer believes that its ability to help customers find the furniture, décor, and supplies they'll need to head back to school greatly lies in the answers they provide. So, it' [...]
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Off to the Races at Kildonan Place
It takes a pet lover to see the humor in celebrating National Hot Dog Day with a wiener dog race. The event that took place last Wednesday evening at Kildonan Place (KP – Winnipeg, Canada) put the spotlight on spunky furry friends and animal care, too. With the help of em [...]
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All Systems Go for this Mega Project
There's more blurring of the retail lines in store for one Canadian property that's about to break new ground in the entertainment realm with a C$52m (US$39.9m) destination project. Les Galeries de la Capitale in Quebec City is approximately halfway through bui [...]
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More than CSR Posers: Busy Bees
It's diversification time for shopping centers striving to remain in today's retail game. Moonlighting as art curators, style influencers, tech promoters, and more, their marketers are taking on projects beyond the shop floor. This mall team is no different. Square One (Missi [...]
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Superheroes of the Road
It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team members ran the relay throug [...]
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