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Canada
Tea Party, Anyone?
We’re now down to just a couple of days before the royal wedding, but that doesn't mean your opportunity to use it as marketing inspiration will vanish come Sunday. Canada's Oakville Place just hosted an event with the potential for reinvention. Held on May 12 to celebrate Mo [...]
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A Style of Their Own
Here's one way to ditch the plastic bags and have shoppers carry your brand along with their purchases: Turn reusable totes into highly covetable art pieces. Premium Outlet Collection Edmonton International Airport (Canada) called on nearly a dozen high-profi [...]
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This Is the Beauty of Color-blocking
Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different hues, man/woman, black/white rac [...]
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The Bells (and Tills) Are Ringing
With HRH Prince Harry due to marry fiancee Meghan Markle in St. George's Chapel at Windsor Castle on May 19, retail marketers have caught the British royal fever. Walnuts Shopping Centre in Kent (UK), for one, intends to go all out with a street party in its Market Squ [...]
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Students Step Out of the Classroom
The staff at Canada's West Edmonton Mall (WEM) just caught a glimpse of what the future might hold for its retail line-up. This past April 7, eighteen student-led businesses from Junior Achievement of Northern Alber [...]
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SHARE to Open at Premium Outlet Collection
Premium Outlet Collection EIA at Canada's Edmonton International Airport has revealed a new retail concept that promises to be focused more on shoppers' overall experience than on what they might b [...]
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Oakridge Welcomes Spring On-site and Online
If Vancouverites have a hard time believing that the rainy winter truly is behind them, their local Oakridge shopping center is issuing a few reminders. The Canadian upscale property's marketing team posted its first notice online, with a change of season in its website ho [...]
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Holt Renfrew Backs #KnotOnMyPlanet
One of Canada's best-known department stores has joined the fight to protect elephants from ivory poaching. Holt Renfrew is currently backing #KnotOnMyPlanet, which began as a social media campaign and [...]
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A Conscious H&M
Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 billion worth of apparel, footwe [...]
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Reserved Parking: Trucks and Foodies
Rockland center (Montreal, Canada) is playing the indoor/outdoor marketing game these days. It's a strategy that's meant to drive destination shoppers and passers-by to its property and then move them inside. The lure: fresh food. Rockland is welcoming spring with a b [...]
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