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What’s Your Holiday Recruitment Strategy?
Young, tech-savvy, and available to work (hard)—not a bad start in building an ideal profile for staff that will be in charge of delivering retailers and shopping centers' critical holiday promotional programs and customer services. Once you start mapping out the breadth of those activations, though, you quickly realize how big a recruitment task [...]
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This Is How You Wrap Up a Marketing Season
There's a new bicycle ice-cream cart roaming the streets of Toronto, Canada, and it's Holt Renfrew Centre's way of connecting with local shoppers after completing its interior renovations, right in time for the launch of the fall/winter fashion season. The cen [...]
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CSR Concern Sparks New Retail Space Planning
Rooftop decks and skyline views have always been associated with a posh urban life, one that’s somewhat disconnected from the daily struggles of ordinary folks. The perception is slowly changing, though, as developers look for innovative uses of prime space as part of their CSR commitment. Tactics Subscribers Read More...
This Is One Big Retail Mashup
Not so long ago, news of a food truck opening on the high street or a star recording artist headlining a mall's summer festival spread like wildfire. Nowadays, it could be met with a yawn. That's how fast a retail niche becomes a full-fledged (and therefore mundane) category. It was only a matter to time before marketers came up with the next big t [...]
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This Construction Site Is Now a Hot Spot
Jackhammers and dump trunks are a familiar sight in downtown Montreal, Canada. Residents and daily commuters have resigned themselves to that reality, but it doesn't mean that the ongoing noise and traffic disruptions haven't altered consumer patterns and taken their toll on retail businesses, especially on Saint-Catherine Street. Instead of merely [...]
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This Isn’t a Spaceship, but a Food Court
Transit hubs are about moving people through—fast. It doesn't mean that one can't pay attention to the experience of those fleeting moments of commuter train transfers, bites on the go, and daily errands. As one Canadian design project shows, it is possible to make practical outings more enjoyable. Step into the revamped food court at Tactics Subscribers Read More...
FCP Hits It Out of the Park
Here's a nice idea to get more traffic flowing to your shopping center's restaurants and food court mid-week: Entertain customers as they eat. First Canadian Place (FCP) in Toronto is doing just that this month with its weekly VIP lunch contest. Customers can enter online [...]
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The Bells Were Ringing at This Mall Chapel
For those used to the haute life, weddings take on above-average proportions. A Canadian upscale center and its media partner managed to create their one-stop planning dreamland for a month with a mix of how-to sessions, aspirational visual merchandising, and lively socials. A Bayview [...]
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A Stroke of Fashion Brilliance
Denim needs no introduction to fashionistas, but one center managed to add a new twist to the usual "dress it up, dress it down" narrative to give the retail category a seasonal sales boost. Marketing research on Instagram is what inspired the Lynden Park Mall (Brantford, C [...]
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The Queen of Shoes Effect
If people know you just by your initials, chances are you're a big deal. That happens to be the case for actress and style guru, Sarah Jessica Parker, who has gained a massive following ever since taking her starring role in the now-defunct cult TV seri [...]
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