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This Isn’t a Spaceship, but a Food Court
Transit hubs are about moving people through—fast. It doesn't mean that one can't pay attention to the experience of those fleeting moments of commuter train transfers, bites on the go, and daily errands. As one Canadian design project shows, it is possible to make practical outings more enjoyable. Step into the revamped food court at Tactics Subscribers Read More...
FCP Hits It Out of the Park
Here's a nice idea to get more traffic flowing to your shopping center's restaurants and food court mid-week: Entertain customers as they eat. First Canadian Place (FCP) in Toronto is doing just that this month with its weekly VIP lunch contest. Customers can enter online [...]
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The Bells Were Ringing at This Mall Chapel
For those used to the haute life, weddings take on above-average proportions. A Canadian upscale center and its media partner managed to create their one-stop planning dreamland for a month with a mix of how-to sessions, aspirational visual merchandising, and lively socials. A Bayview [...]
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A Stroke of Fashion Brilliance
Denim needs no introduction to fashionistas, but one center managed to add a new twist to the usual "dress it up, dress it down" narrative to give the retail category a seasonal sales boost. Marketing research on Instagram is what inspired the Lynden Park Mall (Brantford, C [...]
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The Queen of Shoes Effect
If people know you just by your initials, chances are you're a big deal. That happens to be the case for actress and style guru, Sarah Jessica Parker, who has gained a massive following ever since taking her starring role in the now-defunct cult TV seri [...]
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Swarovski Shows Its More Relatable Side
From apparel to footwear, fashion labels whose creatives like to take the long view are developing brand stories and advertising campaigns in innovative ways, be it through arts and culture collaborations or by trying new media combinations and interactive experiences. One category exception to that has been jewelry, which seems to be somewhat stuc [...]
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Welcome to Le Grand Marché
Street vendors with fresh produce stacked high in crates, children running through back alleys to meet up with friends at the playground, mini-theater stages popping up in the main square, and wanderers taking a breather on bleachers. It must be nearly summer and some shoppers are about to experience it all under one roof, thanks to a multifaceted [...]
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How Insta-ready Is Your Shopping Center?
If you think that treating your center's indoor and outdoor environment as a photo set is a luxury and not a marketing necessity, think again. Consumers' social posting habit doesn't seem to be fleeting. In fact, it's feeding online influencers content ideas for their own pages. Take lifestyle blogger, Tactics Subscribers Read More...
Urban Targets: Foodie Commuters
Metro Vancouver is one of the most culturally diverse regions in Canada. If you're a tourist looking to eat your way around the world, this would be a good place to do it. Just hop on the SkyTrain and "dine the line." Earlier this month, the local TransLink public transportation authority pa [...]
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New Horizon Mall Opens Doors for Local Retailers
Consumers aren't the only ones who like BOGO offers. It turns out that retailers like them, too, and they're proving to be tough to resist for entrepreneurs looking to set up shop in the business-friendly Rocky View County in Balzac, Canada. For New Horizon Mall, it's an oppor [...]
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