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Canada
Here’s One Way to Draw Big Music Acts
If you have to explain who your venue performers are, don't expect a packed house. One Canadian mall's marketing team doesn't have to worry about that. Its association with one of the country's biggest entertainment events will bring the red carpet, and long queues, right to its front doors. On April 1, Tactics Subscribers Read More...
Urban Blog Key to Store Opening Promotion
Blogs are no longer just playful add-ons to shopping centers' marketing strategies. They are increasingly part of the media mix, and one Canadian center used a network of influencers to target urban moms when it welcomed a major new tenant. Pickering Town Centre (PTC) extended its [...]
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Mall Rallies Its Walkers to Support Women
With consumers more focused than ever on leading healthy and balanced lives, mall walking and fitness programs have gained in popularity. That has given retail marketers new avenues to strengthen their community ties and give their on-site clubs a wider reach and greater purpose. St. Laur [...]
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ECC Creative Push for Food Fare
The fashion category is a natural application for aspirational marketing. Designer brands and retailers have become experts at taking shoppers from their homes to the runway in one short trip to their favorite high-street boutique or the mall. But what about food? No matter how upscale a food court is, you won't mistake it for a Michelin-starred ea [...]
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Budding Designers on Mall Display
If the Pantone Color Institute's predictions are right, this spring's fashion palette should offer a mix of bright and earthy tones that are reminiscent of nature and add a touch of vitality and relaxation to consumers' wardrobes. A Canadian center is fully embra [...]
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Laurier Québec Strikes the Hockey Chord
Canadians and their hockey teams. It's an enduring love affair that Laurier Québec is supporting with its latest gift-with-purchase promotion, while giving its own gift card sales a boost. Every Friday until March 10, Laurier Québec will offer the first 50 shoppers to buy a center [...]
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Front Row at the Michael Kors Show
Fashion Week is a crucial time to remind shoppers that some of the labels that have become household names and mall regulars began as couture designers. Michael Kors is one of those brands, and Oakridge Centre (Oakridge) is doing wh [...]
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CORE Steps Up for Women’s Health
For the third year in a row, the Calgary Heart Truth Fashion Show will bring together Canadian public figures from the worlds of sports, health, fitness, music, corporate, and media to support the Heart and Stroke Foundation's [...]
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This Mall Built a Donut Wall for Tenants
The tenant relations initiative that this Canadian mall came up with for the holiday season almost sounds like it was straight out of an episode of The Office. To treat resident office workers at the start of its busiest time, it gave them their very own donut wall. This sweet amenity was the highlight of the Cocoa Café, which Tactics Subscribers Read More...
The Big Gift Card Swap
How much money do you have stashed in unused gift cards? Maybe $18 here or $37 there; it all adds up. One mall is asking it shoppers to turn those balances into charitable donations. Beginning January 16, Canada's Tsawwassen Mills will be hosting its Trade-It-Up event, where customers [...]
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