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Canada
Cadillac Fairview Launches EV Program
By the end of this year, 45 networked electric vehicle (EV) chargers will pop up in Cadillac Fairview (CF) shopping centers across Canada, and the sustainability program will eventually cover 15 properties come 2018. CF is doing this in partnership with Tactics Subscribers Read More...
Fitness in the Aisles at Sport Chek
Nike called it earlier than any other sports brand: female consumers are more active than ever, and they want retail environments that cater to their needs. Sport Chek is following suit with a brand new store that was conceived [...]
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The Boys Get Prom Jitters, Too
Despite all the focus on teenage girls, they aren't the only ones for whom prom season is a big deal. It's a milestone for boys as well, giving retailers an opportunity to extend much-needed services to their male customers. Moores, a Canadian men's fashion retail [...]
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This Easter Egg Hunt Is for Grown-ups
Bunny rabbits and Easter eggs are recurring themes for family-focused programs in many shopping malls this time of year, but in 2015 one retail center decided to take a different approach to its seasonal event. It was so popular that it's bringing it back next month. The CORE in Calgary, C [...]
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Mall Gives Young Entrepreneurs a Boost
If there was any doubt that the barriers to entry in the retail world were high, then watching an episode of the Dragon's Den or Shark Tank reality TV shows would dissipate it. Breaking into retailing is tough and some enthus [...]
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Malls Get Creative for Earth Hour
Shoppers will have to wait another month before their local centers turn into rally points for environmental awareness and general sustainability causes on Earth Day (April 22). They recently got a chance to get in the right mindset, though, when properties around the globe observed Earth Hour [...]
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Here’s One Way to Draw Big Music Acts
If you have to explain who your venue performers are, don't expect a packed house. One Canadian mall's marketing team doesn't have to worry about that. Its association with one of the country's biggest entertainment events will bring the red carpet, and long queues, right to its front doors. On April 1, Tactics Subscribers Read More...
Urban Blog Key to Store Opening Promotion
Blogs are no longer just playful add-ons to shopping centers' marketing strategies. They are increasingly part of the media mix, and one Canadian center used a network of influencers to target urban moms when it welcomed a major new tenant. Pickering Town Centre (PTC) extended its [...]
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Mall Rallies Its Walkers to Support Women
With consumers more focused than ever on leading healthy and balanced lives, mall walking and fitness programs have gained in popularity. That has given retail marketers new avenues to strengthen their community ties and give their on-site clubs a wider reach and greater purpose. St. Laur [...]
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ECC Creative Push for Food Fare
The fashion category is a natural application for aspirational marketing. Designer brands and retailers have become experts at taking shoppers from their homes to the runway in one short trip to their favorite high-street boutique or the mall. But what about food? No matter how upscale a food court is, you won't mistake it for a Michelin-starred ea [...]
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