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A Patriotic Runway
It isn’t too often that Canadians are shown to wear their national pride on their sleeves. However, one shopping center is encouraging its customers to buck that trend through a dedicated campaign that highlights new store openings. Londonderry Mall’s Shop Canada Runway campaign [...]
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The Big and Fun Mall Con
Fancy sharing a hot tub dip with a bear? Anything's possible at Aberdeen Centre (Richmond, Canada). The mall, whose clientele likes to be entertained as much as it enjoys shopping, is being well served this summer with Visual Impossible. The mall-wide exhibit consists of several installati [...]
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Summer on a High Note
Quartier DIX30 doesn't seem to be into swapping its marketing strategies for the sake of change. It would rather build on them. After revisiting its Eggspressionist Art exhibit and giving it a benevolent twist earlier this spring, the Canadian center is now focusing on offering its shopper [...]
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Doughnuts Anyone?
It took Dufferin Mall just a few minutes to sell out tickets to its inaugural Doughnut Festival, a Canadian first. Held on June 25 in partnership with Toronto Life magazine, the event brought together more than a dozen of the fi [...]
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This Leasing Model Isn’t About the Money
The name already gave it away. When Dixie Outlet Mall opened the doors to The Living Room, it was clear that it wanted to strengthen its position as a location of choice for the community to gather. Why else would a commercial property re-purpose 3,100 sq.ft. of GLA and invite local grou [...]
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This Urban Design Puts People First
We might be in the Digital Age, but urban designers tasked with community-based place making often look through the mist of time for inspiration. Spontaneous neighborhood gatherings of the past have been updated in the Canadian city of Montreal, where a portion of a populous street has been transformed into a summer parklet where local residents ca [...]
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Summer in the City with Square One
Mississauga fashionistas will have plenty of inspiration to enjoy a staycation this summer. One of their destinations of choice, Square One, has dedicated its latest advertising campaign to the Canadian city and all that it has to offer, turning hot spots into sets. Dubbed Tactics Subscribers Read More...
Fresh Perspectives: Student Design Project
The City of Montreal, Canada, is celebrating its 375th birthday this year, and that has moved a volunteer group made up of citizens, elected officials, and business people to initiate and support commemorative projects that [...]
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WEM Launches New Luxe Fashion Event
Every season, fans of everything fashion swarm their local shopping centers and the High Street in search of what's next to refresh their wardrobes. They got VIP treatment at West Edmonton Mall (WEM) last weekend when one of Canada's style gurus took to the stage at the Mayfield Toyota Ice Palace to [...]
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Consumers on the Run
Despite the ever growing number of retail destinations, brands, and product lines available to them, the one thing that consumers are having trouble sourcing is time—for themselves, family, and meaningful experiences. That's the overwhelming trend that came out of a recent international study. The German-based Tactics Subscribers Read More...