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More than CSR Posers: Busy Bees
It's diversification time for shopping centers striving to remain in today's retail game. Moonlighting as art curators, style influencers, tech promoters, and more, their marketers are taking on projects beyond the shop floor. This mall team is no different. Square One (Missi [...]
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Superheroes of the Road
It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team members ran the relay throug [...]
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Would Your Shoppers Dig a PoutineFest?
Given the popularity of clean living, retail event planners could be scolded for encouraging vendors to fork out copious amounts of fries smothered in cheese and gravy—the dish formally known as poutine. However, also providing shoppers with opportunities to burn those extra calories should make for guilt-free outings, which is what one lifestyle [...]
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Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
Still Open for Business
"Out with the old" is the recurring line heard on the High Street, but "in with the new" is the true story, with pop-up related businesses beginning to mature from one-off retailing indulgences into more complex multi-platform models. The KINGDOM is one such destination. Ne [...]
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Crash Course at Rockland
Rockland has already secured a position as one of the fashion retailing poles in the city of Montreal, Canada. Now it is also hoping to trade in another currency: knowledge. With three style ambassadors on board, the center is giving its customers the tools to make the m [...]
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Look to Your Tenants for Fresh Concepts
The basic principle behind social media marketing is to leverage your existing shopper base to find new customers. The same goes for leasing: Tenants are choice leads for interesting seasonal retail concepts. One Canadian mall's team is on it. Square One, an upscale center in [...]
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Tea Party, Anyone?
We’re now down to just a couple of days before the royal wedding, but that doesn't mean your opportunity to use it as marketing inspiration will vanish come Sunday. Canada's Oakville Place just hosted an event with the potential for reinvention. Held on May 12 to celebrate Mo [...]
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A Style of Their Own
Here's one way to ditch the plastic bags and have shoppers carry your brand along with their purchases: Turn reusable totes into highly covetable art pieces. Premium Outlet Collection Edmonton International Airport (Canada) called on nearly a dozen high-profi [...]
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This Is the Beauty of Color-blocking
Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different hues, man/woman, black/white rac [...]
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