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Front Row at the Michael Kors Show
Fashion Week is a crucial time to remind shoppers that some of the labels that have become household names and mall regulars began as couture designers. Michael Kors is one of those brands, and Oakridge Centre (Oakridge) is doing wh [...]
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CORE Steps Up for Women’s Health
For the third year in a row, the Calgary Heart Truth Fashion Show will bring together Canadian public figures from the worlds of sports, health, fitness, music, corporate, and media to support the Heart and Stroke Foundation's [...]
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This Mall Built a Donut Wall for Tenants
The tenant relations initiative that this Canadian mall came up with for the holiday season almost sounds like it was straight out of an episode of The Office. To treat resident office workers at the start of its busiest time, it gave them their very own donut wall. This sweet amenity was the highlight of the Cocoa Café, which Tactics Subscribers Read More...
The Big Gift Card Swap
How much money do you have stashed in unused gift cards? Maybe $18 here or $37 there; it all adds up. One mall is asking it shoppers to turn those balances into charitable donations. Beginning January 16, Canada's Tsawwassen Mills will be hosting its Trade-It-Up event, where customers [...]
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Welcome to the Year of the Rooster
With every holiday season come certain mall rituals. For the Lunar New Year, we've been accustomed to marketing events like lucky red envelope promotions and lion dances. Oakridge Centre has come up with something a little more original this year. On January 18, the upscale Canadian ma [...]
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Shoppers Take Plush Pets for a Mall Ride
Lisa Resnic wears two professional hats at Canada's Hillcrest Mall, handling both marketing and specialty leasing. This new dual role that Oxford Properties created proved its worth this past holiday season [...]
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Want Bounce-Back Shoppers? Feed Them.
The New Year does come with a certain shopper fatigue, so why not take a chore or two off your mall customers' list? One Canadian center is doing that all month long with an à la carte menu that will keep foodies well fed (without grocery shopping or food prepping) and within their respective budgets. More than a dozen tenant restaurants pitche [...]
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A Holiday Labor of Love
From the Pont des Arts over the Seine river in Paris to the Great Wall of China in Beijing—the ritual of hanging love padlocks to fixtures to symbolize the commitment of sweethearts to each other has spread to every corner of the globe. At one shopping center, though, it is being used as a show of support for children battling illnesses. This [...]
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In Character: The Lëon Effect
Guiding consumers through the purchasing process—from product discovery to filling store tills—is the ultimate goal of any retail marketing campaign. But given the ever-growing list of channels available to those shoppers, malls and their tenants cannot make any assumptions about their ability to sustain their target customers' attention and se [...]
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6 Avoidable Reasons Why Loyalty Schemes Fail
Loyalty marketing; everyone is trying to do it, but very few are getting it right. Shopping centers are becoming increasingly experimental and, as the race is on to become the most digitally connected property, a loyalty scheme is the obvious choice when looking to bridge customers' online and offline shopping experiences. Schemes have three mai [...]
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