About Us

Welcome to Tactics Online, the weekly news source for shopping center and retail professionals worldwide!

Now with a weekly reach of more than 6,500 readers, Tactics Magazine has been the industry’s leading shopping center marketing trade publication for 29 years—and it keeps getting better.

With a mission to inform, connect, acknowledge, and inspire both commercial real estate leaders and newcomers to the industry, Tactics has expanded its content to share strategies relating to every aspect of the shopping center business, including property development, leasing, center management and maintenance, retail store operation and promotion, professional development, and more. That’s in addition to continued coverage of advertising campaigns, seasonal programs, sales promotions and events, technology-based amenities and acivations, and other marketing initiatives.

Tactics Magazine – Website, Mobile, and Print Edition

Initially published six times a year, Tactics Magazine is now delivering weekly news posts on its online platform, as well as these quarterly special print editions:

  • Issue I: Entertaining Teens and Kids
    • Annual Shopping Center Resource Directory
  • Issue II: Holiday Marketing
  • Issue III: Technology Guide
  • Issue IV: Sales Promotion & Events

News on the Go


Do you like to access your news updates on the go? We’ve got you covered. With the Tactics Online platform comes a responsive mobile website.

Engaging and Relevant Content

Tactics has been re-imagined to assist professionals who are responsible for marketing and managing shopping malls, open-air centers, lifestyle and town centers, outlet centers, retail parks, and mixed-use developments. If you work in commercial real estate, then Tactics is for you. Enjoy the read.