About the Author
Stacy DeBroff, founder and CEO of Influence Central (www.Influence-Central.com), is a leading social media strategist and influencer marketing expert, working with more than 350 national brands each year. She regularly appears on national media for her trendspotting insights. Headquartered in Boston, her company has been named to Inc. Magazine’s list of America’s fastest-growing privately held companies five years in a row.
Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. In many cases, consumers flocked to the content and took action as a [...]