About the Author
Mark Coronna is Area Managing Partner and CMO with Chief Outsiders, a U.S.-based leading fractional CMO firm specializing in mid-size company growth. He focuses on building diversified revenue and profit streams, sales pipeline improvements, strategic marketing planning, and digital transformation. More info at ChiefOutsiders.com.
Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 pandemic, make it painfully clear that we must prioritize digital initiatives so they are in place when we need them most.
- JLL Mines for Recruitment Gold with The Mom Project on January 8, 2020
- Strategic Mallcomm Appointment at Toolbox on September 11, 2019
- What’s Your Holiday Recruitment Strategy? on September 11, 2019
- Boxpark London Calling on February 7, 2019
- Graham Bialek Joins Primaris Management on February 7, 2019
On the Cover
The Real Deal: intu Milton Keynes Says, Keep It Covered
Using direct messaging and social tagging, the center asks shoppers to wear a face covering to keep everyone safe.