Contributor Photo

About the Author

Mark Coronna

Mark Coronna is Area Managing Partner and CMO with Chief Outsiders, a U.S.-based leading fractional CMO firm specializing in mid-size company growth. He focuses on building diversified revenue and profit streams, sales pipeline improvements, strategic marketing planning, and digital transformation. More info at

Westshore Debuts Variety Show on FB

An indoor community parade? Out of the question this holiday season. Westshore Town Centre (Westshore – Victoria, Canada) had to cancel its annual event due to COVID-19 concerns, [...]

Developer Shows Adaptability for the Holidays

It didn't take long for CenterCal Properties to get into proactive mode after COVID-19 hit. Back in spring, it could already see the writing on the mall walls and figured that it needed to [...]

Tape That: Art Pops at Bikini Berlin

Some art techniques seem so simple until you see the pros at work. Bikini Berlin visitors found that out earlier this fall when the German container mall hosted the TapeArt design project by t [...]

This Mall Shows 2020 Wasn’t All Bad

The year 2020 has tested the resilience of the world's citizenry, but the CSR team at one Westfield shopping center still believes that there are plenty of reasons to feel grateful. This month, i [...]

Best Buy Gets Out of Waiting Mode

It's November. For Best Buy, that's good enough to get into holiday shopping mode, even if American Thanksgiving isn't for another three weeks. The electronics retailer has launched its Black Friday cam [...]

Stockland’s Food Mini-series Is on IGTV

Jules Sebastian is best known as a stylist and presenter, but she's also a foodie who loves to cook. She'll be sharing that passion with viewers now that

These Deals Are Just for Online Shoppers

Uniqlo won't be serving shoppers branded cupcakes to mark its Canadian anniversary. Instead, it's holding an online sale and delivering deals on new seasonal apparel and accessory styles to shoppers [...]

Standing by Youth: Coquitlam Centre and BBBS

It's an unusual year for Big Brothers Big Sisters of Canada, to say the least. The organization that normally gives youth much-needed mentorship opportunities through [...]

Black Card Brunch on the Roster at Boxpark

Street food and drinks have always been at the heart of the Boxpark container mall concept. With the pandemic, the UK operator that has three London locations in Shoreditch, Croydon, and Wembley had to [...]

West County Center Makes Room for Art

The "Sign of the Dove" has been a parking lot beacon directing shoppers to West County Center in Greater St. Louis (USA) for more than 50 years. COVID-19 having forced the cancell [...]

Beer Lovers Daydream with Stella Artois

How would you like to have basketball pro, Blake Griffin check you in at your vacation hotel? Or perhaps, as a secret fan of TV's Desperate Housewives series, you're freaking out at the thought o [...]

Mirvac Launches Food Appeal

Winter is always a tough time for those struggling with food security. Anglicare's ongoing mission is to lend them a hand and demand for its services has risen since the coronavirus outbreak [...]

Hunting for Bears at New Horizon Mall

It was hunting season at New Horizon Mall (Rocky View County, Canada) last month, but no harm came to any animal. To mark Teddy Bear Picnic Day (July 10), the center hosted a fun Teddy Bear S [...]

Masks Now Mandatory for Mirvac Staff

Mirvac Retail's management is taking more drastic sanitary measures at its shopping centers as Australian consumers continue to feel anxious about the potential spread of the coronavirus and [...]

Culture Is Back on the Roster at BHS

The event calendar tab on the website of Bal Harbour Shops (BHS – Florida, USA) leads to the all-too-familiar void that COVID-19 created in retail centers. But, just a few tabs over, [...]

The Mall Marks Anniversary of Devastating Blaze

It's been a year since a fire ravaged The Mall Walthamstow (London, UK), forcing the center to shut down for two months to deal with the extensive damage, including a collapse [...]

Made in Kent, Trading at Bluewater

When the leasing team from Bluewater (Kent, UK) issued its call for local entrepreneurs wanting an opportunity to trade at a destination center, it was clearly looking for the next retail success story [...]

Fashion Retail Browsing, Inspired by Netflix

You watch a couple of Spanish miniseries on Netflix and suddenly your entertainment browser is flooded with suggestions of similar shows. Sound familiar? Well, this type of algorithm-backed engine is co [...]

No Mall ID? No Entry

Have you ever been carded by a mall bouncer? The shoppers at Boxpark's container malls in London experience that every time they visit and it's part of the UK developer's reopening protocol.

The pairing of bits and bytes isn't entirely new in the world of food retailing, but COVID-19 has sped up advancements in online F&B services. While customers have been ordering cheap eats for delivery via phone and on the Web for some time, they're now being courted with top-end virtual services.

It will be some time before retail analysts can determine whether Uniqlo's latest visual merchandising and sales promotion concept is a major leap into the industry's phygital future or merely [...]

Hownd Is on the Chase

Non-essential brick-and-mortar retail might be on lockdown at the moment, but the tech team at Hownd managed to generate US$250,000 in new revenue for its merchants in two weeks by encouraging shoppers to inves [...]

VANS: There for Shoppers (Bouncing) Off the Wall(s)

Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…"

FrontRunner Presses the Digital Ad Reset Button

It took FrontRunner Technologies just 24 hours to turn its WindowFront tool from idea to reality and it's now ready to help educate and inform Toronto residents on COVID-19. Th [...]

Juiced About Food Rescue

After an intense workout at Fitness First, gym-goers will be glad to be steps away from a vending machine that dispenses freshly squeezed orange juice, as they are at intu Derby Marketing: Beyond Face Value

If you say you're looking for the new face of a shopping center, then expect a couple of automatic yawns and sighs. But intu Derby might succeed in avoiding those with its latest search, which will [...]

A Giant Doll House Pops Up at Rundle Mall

Public art is central to Rundle Mall's brand identity. That's evident in one of the ways that the destination and its surrounding community are celebrating the

Food Hacker Boosts Mall Market Business

You won't hear Bob the Chef bark any orders at his brigade. The self-described culinary anarchist and TV personality is known for breaking with conventions and having some fun in the kitchen to create his tasty dishes. That approach has been key to the success o [...]

Heart Month: Beyond Sweets and Flowers

Valentine's Day is big business and every year it generates a lot of media coverage. Bayer grabbed the opportunity to take its CSR message to the retail floor and focus the public's attention on a heart matt [...]

intu Gets Chatty About Mental Health

The new common area seating at intu Potteries (Stoke-on-Trent, UK) is more than a place to rest between bouts of shopping. Today, officially the nation's

These Are the New 4Ps of the 2020 Consumers

New Year, new decade, and most of us are optimistic about our future. We do know, however, that we need to put forward our fair share of energy and work to make our optimistic thoughts come to life. While there is no silver bullet, the best place to start is knowing your consumer.  

One of France's leading department stores, Galeries Lafayette, is sticking its neck out and singling out responsible fashion retailers. It's all part of its omnichannel " Apple Business Chat: A Bridal Category Disrupter?

As far as shopping experiences go, few are as emotional as saying "yes" to the dress, the cake, and a whole lot more. Still, a multinational retailer believes that a very high-tech, AI-powered solution is the key to delivering high-touch services to customers.

Victoria Center to Bring Back Pop Up Park

Murnong Street in Stockland Point Cook's dining precinct (Victoria, Australia) will soon morph into a Pop Up Park again, as the Cadillac Fairview Brings Music to Shoppers’ Ears

This isn't a metaphor, but a fact. Cadillac Fairview (CF) is officially an This Program Is Coming to a Mall Near You

Down with the walls. The gym of the future will either be set outdoors or it will look a lot like a gaming emporium. Maybe it's time for your shopping center to make room for the retail category in which disrupters abound.

What’s Next: Health and Wellness Pop-ups

If you think that truck tours are just for street food and small fashion capsules, think again. With CBD and suburban communities alike seeking more effective ways to support public health and promote wellness, professionals are hitting the road and taking their services to residents wherever they might be, even shopping ce [...]

Mall Rats Get Posh Treatment at Chadstone

As the self-proclaimed Fashion Capital, Chadstone aims to deliver premium experiences and that includes its seasonal contests and giveaways. To mark the Lunar New Year (the Year of the Rat, Januar [...]

Stockland Donates $500K for Relief Efforts

Stockland is the latest developer to step in with a big donation to sustain relief efforts as bushfires rage on across Australia. It pledged A$500,000 (US$342,700) toward relief, recovery, and reb [...]

A Tough Start to 2020 Down Under

Pacific Fair, for one, has just announced that over A$307,000 (US$210,800) was raised for the bushfire appeal at this past weekend's JLL Mines for Recruitment Gold with The Mom Project

With more than 90,000 employees stationed across the globe and growing business, JLL is constantly on the lookout for new talent to bring into its fold. In keeping with its "Achieve Ambitions" motto, the real [...]

The Community Hub Is the New Mall

Simon Property Group is our creative pick of the week for managing to resume what has been a decade of significant change and growth for the retail industry in just 75 seconds. As the develop [...]

Melbourne Central Hopes for a Hit with The Returning

There's no trailer for The Returning, but Melbourne Central's newest customer service offer sure sounds like a hair-raising blockbuster. The Australian center will launch it tomorro [...]

Globalworth Hits the Ground Running

With every step that workers take inside the Globalworth Tower in Bucharest, Romania, they're helping to produce electricity to power a number of high-tech lobby features. Covering 430 sq. ft. a [...]

Out of the Shadows

intu Potteries (Stoke-on-Trent, UK) has managed to make shoppers with hidden disabilities more visible to its service staff without putting them in a proverbial fishbowl. It's just added anot [...]

In Local Heroes They Trust

There's a reason why heroes often go unsung: Most of the time, nobody knows who they are. Westfield is changing that in 40 communities across Australia and New Zealand with its Local Heroes grant [...]

Glatt’s Power Plays

The management team at Glatt shopping center (Wallisellen, Switzerland) is heading toward the holiday season in sustainable fashion and with a particular focus on e-mobility. Last Friday, it unveiled its [...]

No Bark, but Big Bite

Someone at Mercato has figured out that one way to shoppers' wallets—and snapping a greater chunk of the retail market—was through their furry friends. The

Bayview Village’s Haute Holidays

Unsure how to spruce up your seasonal customer service lounge? Champagne and tiaras would certainly stand out. Bayview Village (Toronto, Canada) is counting on that as it looks ahead to the November 23 arrival of Santa at his rather posh home for the holidays, complete with [...]

Harbour Town Comes of Age

Evidence of Harbour Town's steady shift towards creating a choice hub for shoppers seeking deep discounts on brand-name goods, along with dining and leisure options, is everywhere. With [...]

Ready to Serve a New Brand

Galeries de la Capitale (Québec, Canada) calls itself a "Fashion Machine" but F&B is the retail category that is generating the most buzz these days. It might have s [...]

Swipe, Park, and Pay

For shoppers on a budget, this offer will be tough to resist, especially since Broadway Sydney (Australia) is located a mere five-minute walk from the university campus. These penny pi [...]

The Poppy Blanket Project

It's been nearly a year since Sheilah Lee Restall saw a post about a town in England where a poppy blanket had become a symbol of support for veterans and a way to mark R [...]

The Tiny Trader’s Mall

Pop-ups can be daunting, even for some very promising start-ups, so Willowbrook shopping center (Langley, Canada) came up with a concept that better suits them: Willowbrook Wants. It's a prom [...]

Karaoke Rooms Are Open @ Maremagnum

Music legends in their own minds have a brand new place to sing their hearts out at Maremagnum (Barcelona, Spain). As malls set aside more space for leisure and entertainment tenants, the cen [...]

What’s Next: Mall Car Shows With an EV Twist

To help cap off National Drive Electric Week, West Edmonton Mall (WEM – Edmonton, Canada) will host an EV Car Show this coming Saturday. More than your typical st [...]

VivoCity Wants Children to Go Play Outside

Singapore's VivoCity mall has its share of children-oriented retailers, but its management team isn't expecting little ones to be too keen on lingering inside, their parents dragging them from store [...]

Strategic Mallcomm Appointment at Toolbox Randall McKillop has joined the UK-based Toolbox Group as Executive VP of the Americas for Mallcomm, the company's 360-degree integrated technology and multi-device modular platform fo [...]
At Akmerkez, Playgrounds Aren’t Just for Kids Don't be fooled by the primary colors, cubbies, and swings—Akmerkez (Istanbul, Turkey) had much more in mind than entertaining families with small children when it set up its Triangle Terrace. It envisioned it as a homestay getaway for harried shoppers looking for a place to [...]
This Is How You Wrap Up a Marketing Season There's a new bicycle ice-cream cart roaming the streets of Toronto, Canada, and it's Holt Renfrew Centre's way of connecting with local shoppers after completing its interior renovations, right in time for the launch of the fall/winter fashion season. The cen [...]
Mall of All Trades: Hawthorn 2.0 A couple of weeks ago, we looked at Hawthorn Mall's placemaking-through-art strategy and its commissioning of four murals to visually signal its imminent transformation. The Vernon Hills (USA) center has now peeled off a few layers to reveal what will become the heart of [...]
On the Web and Made to Sell Favoring pretty over practical when designing a retail website has its consequences: Click, browse, scroll, next. Nordstrom has managed to strike a better balance with a site that's binge-worthy for those who crave fashion yet firmly leads visitors to specific merchandise and ( [...]
Room to Grow It doesn't matter where you live, it seems like budgets for community services are shrinking. As it happens, an Aussie shopping center has found a way to step in to fill the gap and help its adult shoppers acquire new skills and improve their career prospects.
Beauty and the Mall Teleportation through magical doorways remains the stuff of science fiction, but NorthPark Center (Dallas, USA) might have the next best thing: The Portal. A Shared_Studios creation, it's an immersive s [...]
Finally, a Mall Club for Dads Mothers have long been the priority for shopping centers' parent-focused support programs and special events, but Stockland Baldivis in Western Australia has broken out of that mould. Every Monday morning (10:30-noon), it hosts a fr [...]
Wayfair’s Brick-and-Mortar Plays The do-it-yourself season is now in full swing and Wayfair sees it as a major opportunity to extend its reach in the homeware and décor categories. The online retailer has plenty of merchandise on offer and just as many ideas to share with shoppers, so it's decided to put up a shingle in the phy [...]
Back to School Is Coming Early in California It's a tad unrealistic in the middle of July to expect children to get excited about heading back to school, but Broadway Plaza's marketers seem to think that parents might be ready to start planning their purchases with the right support. The California center created a [...]
Shoppers Feed Their TV Addiction at Boxpark Thursday is reality TV day at Boxpark Wembley (London, UK). That's when adult fans of ITV's Love Island show can gather to hang [...]
Game of Thrones: The Spin-offs Live On The now cult TV series, Game of Thrones might have ended, but fans' attachment to it has yet to weaken. For those who are in withdrawal, Arenas de Barcelona in Spain has a tailor-made event series beginning today: Game of Thrones, The Challenge. For ten days, shoppers will get to lose t [...]
Scaling Up Mall Marketing The Bangarra Dance Theatre is known around the world for facilitating truth-telling and the sharing of culture for Australia’s First Nations Peoples. It is getting a valuable, mall-based promotional boost for its latest production, "Bangarra: 30 years of sixty five thousand. [...]
Poetry Is Just What The Mall Ordered The Mall Luton (UK) has a new retail therapy protocol and it involves poetry. More than small doses of literature between bouts of shopping, the Poetry in Publ [...]
High-tech Escape: IBM at Bikini Berlin When consumers think of IBM, they mostly envision PCs and enterprise information systems. The company recently brought its Pop-up Experience to Germany's Bikini Berlin, intent on widening that perspective. Until [...]
Get Up and Move! Lincoln Road might be affectionately called Miami Beach's "living room," but the 14-block district's BID team wants shoppers to get off the couch and adopt a healthy and active lifestyle. The pedestrian prome [...]
Beyond Produce: Public Market Expands Shoppers usually go to public markets for the fresh seasonal veggies and fruits, and the odd artisanal piece. Greenstone Shopping Centre in South Africa hopes that they'll also come for live entertainment, children's play and crafting areas, and the opportunity to turn their [...]
Cameron Toll Gives Thousands of Bees a Home Some new tenants have moved to Cameron Toll Shopping Centre (Edinburgh, Scotland) and you can find all few thousands of them on the roof. With this, the latest in a series of sustainability-focused initiatives, the mall hopes to help pollinate trees, plants, and flowers at parks and gardens [...]
On Track: Pike & Rose Is LEED Gold Federal Realty Investment Trust (FRIT) has achieved Gold LEED certification for the latest stage of its Pike & Rose mixed-use development in North Bethesda, USA. The 24-acre project has several significa [...]
Open Concept: Mirvac Woos Mobile Workers Hatch is about identifying opportunities to relieve consumer pain points creatively, even if it means disrupting the retail model. Mirvac's innovation program led to the trial of The Third Place w [...]
Business in the Front, Party in the Back From the time it opened 15 years ago, Market Street in The Woodlands, Texas, has always been about meeting multiple shopping needs—from fashion to dining to entertainment. With the recent revitalization of its main gathering area, dubbed Central Park, this property is catering to differ [...]
Art at the Forefront On the eve of its redevelopment, Fox Valley Mall is drawing community attention through public art. In early June, painter JB Snyder will produce a 1,200sq.ft. mural that will span th [...]
What Happens in The Lobby? A Lot ICSC called it a TED Talk on steroids, and its "Mixing It Up! – Game Changers" session provided a few head-turners, including The Lobby, Playing for Retail Keeps at DFO There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competition in which shoppers who've loaded [...]
No Barking Required to Raise Awareness They were the picture of good behavior, giant French bulldogs that sat quietly in various parts of Antara Fashion Hall (Antara) in Mexico City. During the entire month of March, the sculptures that local artists realized introduced shoppers to new creators during the center's La [...]
A Literature Dispenser? Klépierre Offers One Arcades (Noisy-le-Grand, France) is serving up quick reads along with refreshments from its vending machines. The Klépierre shopping center is the latest in a rapidly growing list of high-traf [...]
Shoppers Rise Against Hunger Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with R [...]
This Texas Mall is Playing with Shoppers North Star Mall (San Antonio, Texas) often makes its marketing pitch on Facebook to help drive traffic to its eateries. Last week, it got creative. Instead of uploading the usual picture-and-caption combo, it posted an F&B riddle. Anyone who liked its page and added a re [...]
What’s Next: Online Retailer Pop-ups Whatever you do, don't call Allcovered's temporary boutiques pop-up shops—even if they are. The Canadian online retailer is taking its made-to-measure fashion concept on the road and into shopping centers across the province of Quebec, with possible future stops in Ontario. Its goal is to [...]
Ashton Arcades Focuses on Mental Health When Ashton Arcades (UK) held The Gift of Giving campaign last holiday season, it was an opportunity to share some feel-good moments with shoppers. A couple of lucky winners would each win a prize basket for a deserving loved one and £100 (US$132) for their favorite of thre [...]
Kambri: Too Cool for Just School Now that a critical mass of retailers has signed on, Kambri (Canberra, Australia) is officially throwing its hat into the ring of placemaking-focused commercial development. Located in the heart of the Australian National University (ANU) cam [...]
Selling Value, the T.J.Maxx Way At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with what the retailer call [...]
Digital Class in Session at Mall Retail School Just steps away from the busy halls of Majid Al Futtaim's (MAF) Ibn Battuta Mall in Dubai, retail managers are hitting the digital books. Their goal: To stay on top of industry trends, hone their e-commerce skills, and get bett [...]
Moreno Valley Mall Declares Its Community Love Moreno Valley Mall and its owner, the IGP Business Group, have a new modus operandi for the California property: Love. The word encapsulates the insights that the organizations have gained over th [...]
intu Potteries Heads Back to the Fashion Future Shoulder pads, bell-bottom pants, mini-skirts—every fashion era has its signature look and shoppers are heading down memory lane at intu Potteries (Stoke-on-Trent, UK). The center is welcoming the spring/summer season with a retrospective as seen through the eyes of a new g [...]
Mall Polls Community Through Mini-City Project When you need to breathe new life into an existing property through a major redevelopment, what does better look like? QuadReal has its vision for the reincarnation of Cloverdale Mall (Toronto, Canada) and its surrounding neighborhood, but it has enlisted the help [...]
Trinity Leeds Says It’s Time to Go Getting through "hump Wednesday" sometimes takes extra motivation and Trinity Leeds (UK) is stepping in with a proposition for local workers: Reward yourself with a little shopping outing. Yesterday, the center launched its first "Work Perk Wednesday," a retail event held from 5 pm through 8 pm [...]
Mirvac Does Mardi Gras Mardi Gras (or Fat Tuesday) is a time to let loose, draw outside the traditional lines, and get into carnival mode. Mirvac's retail centers in inner Sydney (Australia) are doing just that, but with a twist. Celebrating diversity and inclusiveness, the centers got a colorful makeover to ma [...]
The Local Angle Playbook Two years after it broke ground on its A$440m (US$314m) redevelopment, Sunshine Plaza (Maroochydore, Australia) is now a month away from hosting its big reopening and unveil the 100-plus additional stores that have turned it into a super-regional center. Its marketing message: All of the ex [...]
Dreamers Become Doers at Cabot Circus No permanent buildings and no formal classrooms; the PopUp Business School has the gig generation pegged. Its latest stop: Cabot Circus shopping center in Bristol, UK. Everywhere it goes, the t [...]
Shoppers Cozy Up for Valentine’s Day Last winter, hungry patrons heading to Madison in London (UK) for a Manhattan-style restaurant experience had two choices: Grab a table inside—conventional—or brave the cold on the rooftop terrace and take a seat in The White Forest. The eatery, a popular destination at [...]
K11 Mall Gives Shoppers a Reason to Smile K11 Mall in Hong Kong is celebrating its 10th anniversary this year with a series of feel-good events and activities that are meant to bring the community together. Known to mix art and technology, the center set up a digital Smiling Wall game on its third floor to capture snapsh [...]
Boxpark London Calling Boxpark, the award-winning retail development company fusing the concepts of modern street food, leisure, and independent retailers, is dedicated to creating unique shopping and dining experiences at three London sites in Graham Bialek Joins Primaris Management Primaris Management Inc. has welcome a new member to its management team with the appointment of  Graham Bialek as Property Manager for two of its Winnipeg (Canada) properties: Grant Park [...]
The Tricky Business of Landmark Revival Spot Amazon on a tenant roster and you know the associated building will break new ground in some form or another. The name dropping is only part of the story, though, for a Western Canadian regeneration project that's just as much about community heritage as it is about the future of urban [...]
Paving the Purple Way Charter Walk shopping center was among retail businesses across the UK that supported the Purple Tuesday campaign last November and took concrete steps to enhance the customer experience for disabled sh [...]
Would You Pay Mall Staff to Volunteer? At intu Potteries (Stoke-on-Trent, UK), nobody will give employees grief for using their working time for benevolent endeavors. They're actually encouraged to do so, up to 15 hours per year. It's one of the ways that the center rounds up support for local charities or other community organiz [...]
East Asian Fare Arrives at Festival Place Festival Place (Basingstoke, UK) is casting its marketing net a little wider and hoping to snatch new shoppers from the North Hampshire catchment with new dining options: The Sushi Maki, [...]
Shopping to the Beat of Their Own Playlist Klépierre's Beaulieu shopping center (Nantes, France) has taken service personalization in a fun new direction. Using the Tshoko mu [...]
Follow the Rainbow Brick Road The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until February 3, it will be the [...]
Beating the Monday Blues Shoppers were on the hunt for hidden rocks at The Mall Luton (UK) this past Monday. These weren't the jewelry kind or promotional perks, but rather real rocks on which aspirational and motivational quotes had been written. It was the mall's way of helping its customers th [...]
URBANescape Hosts Mall’s Food Missions Shoppi Tivoli (Spreitenbach, Switzerland) wants to get customers fired up about its culinary options, so it's turning ordinary meals out into high-stakes missions. Together with URBANescape (Zurich), the center is putting them on the trail of a mad scientist intent on p [...]
Giant Bugs Invade intu Braehead While most people would rather keep bugs outside, intu Braehead is happy to house a dozen giant ones indoors this month as part of intu's Big Bugs on Tour program Westfield Guides Shoppers’ New Year Planning Mall-goers are used to the phrase, "Shop the Look." It's how retail marketers turn style trends into to-buy lists. This year, Westfield is proposing something a little different: Shopping by resolution inspiration. The triggers are all online, neatly packaged into four digital < [...]
Bikini Berlin’s Big Green Bag Swap Germany's fashion houses are gearing up for Berlin Fashion Week and with that comes the first slew of style-focused retail marketing campaigns. At the Bikini Berlin container mall, the focus will be on sustainability, starting with the " [...]
This Is How You Keep It Real at Christmastime Superdry has no intentions of judging consumers, whether they've been good all year or not. However, the retailer is giving some Australian shoppers instant feedback on their behavior in the form of retail perks and benevolence. The crew at the Chartwell Paves the Artists’ Way Kiwi art buffs who like to keep their fingers on the pulse of the local scene could get tips on up-and-coming talent at Chartwell Shopping Centre (Hamilton, New Zealand). Earlier this year, the mall launched its ChARTwell exhibit space to showcase the works of the Waik [...]
Brushing Up on Style If shoppers are looking for ideas on New Year's resolutions, Shoppi Tivoli (Spreitenbach, Switzerland) has a proposition for them: Stop talking about getting into the fashion business and take the first step. Come Spring 2019, the center will once again act as the set for
We Bare Bears’ Big Mall Takeover Forget Pokémon Go! This holiday season, Frasers Property Singapore wants shoppers to get hooked on its new Frasers Experience (FRx) app and it's devised a game to do it, with shoppers standing to win over S$250,000 (US$182,883) worth of prizes. The developer launche [...]
Marc O’Polo Mashes Categories with Strandcasino’ Some people come to Marc O'Polo Strandcasino' (Heringsdorf, Germany) to savor Michelin-starred chef, Tom Wickboldt's fine seafood dishes. Ot [...]
Kids Explore Space at Greenstone In a sea of fashion, beauty, and foodie pop-ups, Greenstone Shopping Centre's latest education-focused installation stands out. Launched last weekend, the South African mall's inflatable Space Maze attracts families with zones that are designed to entertain and stimulate the [...]
Howgate Receives Autism Award The Howgate Shopping Centre (The Howgate – Falkirk, UK) reached a new CSR milestone, becoming the first mall in Scotland to be autism-friendly certified. It received the Nat [...]
Podcast for the Haute Fashion Caste Bayview Village (BV - Toronto, Canada) has never been shy about its posh positioning. It was really only a matter of time before it debuted on the podcast circuit. After taking on the role of brand curator and ambassador of all things style and lifestyle, marketing dir [...]
Holiday Watch: Coach Window Auditions Here we go with this week's first seasonal interlude: "Lights, Camera, Holiday" by Coach. Taking shoppers behind the scenes at a New York City casting call for the luxury label's holiday window display, the 85-second film is just long enough to present the latest fashion collection [...]
Hillcrest Rolls Out the Welcome Mat When Hillcrest (Richmond Hill, Canada) capped off its renovation earlier this fall, Lisa Resnic had two goals in mind: Quickly turn the #HillcrestGlowUp campaign buzz into sales and raise the property's CSR index. The marketing director's path to both was through center court, where she based a d [...]
Community Enforcers Gather at BTC The Counties Manukau Police in Auckland, New Zealand, just got an appreciable boost from Botany Town Centre (BTC) in its mission to add 1,800 new [...]
Church Square Makes Hashtag Connections The marketing world probably doesn't need another hashtag campaign, but last weekend the team at Church Square proved that the strategy could produce more than an online retail soundbite. To celebrate the 150th anniversary of its home borough of St. Helens (UK), the [...]
Meadowhall Hacks Halloween in Witches’ Kitchen Meadowhall (Sheffield, UK) is offering families seeking thrills and chills an unconventional take on Halloween this week with its Witches' Kitchen. Until Sunday, its marketing team is daring visitors to enter the tunnel of terror to reach the Cordon Bleurgh school where they'll help Scratch [...]
A Day to Remember The Mall Luton (UK) will soon know if it managed to reach its marketing goal and raise more than the £23,000 (US$29,366) it did last year for the British Royal Legion. This past weekend's Remembrance Day event, however, was [...]
Selfie Lovers Get Their Stage Potsdamer Platz Arkaden (Berlin, Germany) and dozens of other ECE Projektmanagement GmbH (ECE) shopping centers across Europe are giving their customers a tech-based experience that taps into two strong trends: Consumers' love of selfies and a growing habit of curating an [...]
Sherry McNeil to Head CFA The Canadian Franchise Association (CFA) has appointment Sherry  McNeil to President & CEO.  A long-standing CFA board member, she brings more than 20 years of franchise experience working with both franchisors and franchisees in a variety of categories and brands, including
Enough with the Self-loathing Already For consumers who'd forgotten that today's retail world was all about them, Cairns Central's marketing team is there to remind them. Next week, the Aussie shopping center will host a Self-Love Festival whose programming is focused on self-acceptance, empowerment, and body [...]
Who’s Afraid of the Dark? If you need proof that a clever idea trumps a big budget when it comes to creating advertising campaigns that stick, look at what Rødovre Centrum is doing this Halloween season. The Danish mall tapped into the spooky spirit of the celebration without sacrificing its styli [...]
Fabrique1840 by La Maison Simons Goes Live La Maison Simons (Simons • Quebec City, Canada) prides itself on its 178-year-old history and on being a family-owned business that is proof of the enduring appeal of the department store format. The retailer's latest endeavor, however, is on the Web: Fabri [...]
What’s Next: AI Influencers
UGG TURNS 40 UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniversary and there are no teenage braces in [...]
Ride This Way It isn't exactly rare to see Sir Christopher Hoy on two wheels. The Scot is, after all, the winner of multiple world and Olympic cycling titles. What caught people's attention at Boxpark Shoreditch (Lo [...]
The Three-Minute Challenge If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom artisan pizza and it produced quite [...]
These Numbers Look Scary Good American retailers are headed for a very healthy ramp-up to the holiday season, and it will start five weeks from now. The National Retail Federation (NRF) has just released its Halloween forecast and shoppers intend to splurge once again. According to the NRF's annual survey, which
Retail Purpose Revisited Dockside Outlet Centre (Dockside • Chatham, UK) has found a taker for its upper-level ancillary space: Sea Shells, which will be trading as Dockside Day Nursery and Pre-School on a 15-year le [...]
Walking the Way of the Lion Coach, Bally, and company: These luxury retailers have proven their enduring ability to unlock the purses of jet-setting Chinese shoppers. An Aussie developer is keen on turning that retail love affa [...]
Keep Looking Up Shoppers worked up a sweat last week at Klépierre's Rives d'Arcins shopping center (Bègles, France) as they ascended a climbing wall for a chance to win retailer prizes. The installation was purp [...]
Styling Tips off the Rack Westfield Fountain Gate (Victoria, Australia) has its shoppers effortlessly rolling from spring to summer to fall and beyond, thanks to its duo of roaming stylists. Chelsea Brice and
Cherrybrook Shares the Staples It doesn't take too much effort to grab a bin and hang a "Donations Wanted" sign, but doing so can have great impact on people with limited resources. The management team at Cherrybrook Village did just that when it joined forces with the local What’s Next: A Pet Adoption Café The Felius Cat Café has a catchy name and a cute logo to match, but there's an ulterior motive behind the joint's seemingly marketing-driven branding. Set to open in Omaha (USA) on September 18, this café is actually dedicated to felines. With a mission to create a new kind of pet ad [...]
Waste Not, Want Not It's been nearly two years since Kawana Shoppingworld installed its Pulpmaster, an on-site processing system that turns food waste once destined for the landfill into a clean liquid source for organic compost. Now tasting plates of strawberries are coming [...]
Go Ahead, Snag a Bag As a small community center, Lynden Park Mall (Brantford, Canada) is no stranger to working the uneven retail playing field. This back-to-school season, with the help of Circus Strategic Communications, its team set up a trap of sorts for fashion lovers looking to update [...]
Storytime? First Pick Your Language Here's a good way to enrich shoppers' experience at your mall storytime sessions: Speak their language. Central West Shopping Centre (Braybrook, Australia) is providing that service with its Bilingual Storytime series. During school terms, participants can now enjoy readings [...]
One Heck of a Ride The pleasure principle is being applied to its fullest at Bikini Berlin, which is hosting rooftop rides on its terrace. These are the kind that makes you sweat like any other hardcore workout, but in an environment that is more akin to a nightclub than your local spinning g [...]
At First Sight: The #Unexpected PVM For anyone who wants to know what Ivanhoé Cambridge has in store for shoppers when it completes its Place Ville Marie (PVM) redevelopment, the real estate company has a high-tech set of answ [...]
Making the Grade What kind of student are you? This time of year begs the question for Staples marketers. The Canadian retailer believes that its ability to help customers find the furniture, décor, and supplies they'll need to head back to school greatly lies in the answers they provide. So, it' [...]
Watch Out for the Beasts Stockland Riverton in Australia went full Jurassic last month when it presented Dino World, an exhibition that attracted 8,000 visitors over the school holidays. They came to get up close to animated dinosaurs that moved and roared [...]
Birkenhead Point Taps into Marine Culture When the Sydney International Boat Show opens next month, Mirvac will be ready to host visitors in fine style for not only shopping at its
Truth or Daring: Pacific Place Weighs In With a multi-million dollar redevelopment underway, Pacific Place (Seattle, USA) is focused on delivering an enhanced retailer roster and a refreshed setting. Its marketing staff is also busy crafting what will likely become an important part of the property's community [...]
This Mall’s Shoppers Can Pack Their Bags This week is a big one for The Shops at Wailea’s customers, especially those who’ve been staring at their travel reward balances and wishing that they’d go up a little quicker. The Hawaiian center has a deal for them: Spend a minimum of US$75 at stores and restauran [...]
This Isn’t Your Average Office Project Mirvac’s mission is to re-imagine urban living, and that includes work. The Australian developer has just introduced The Third Place, a modular co-working office smack in the middle of its Broadway Sydney shopping center. The concept is the latest to come out of its They’re Engaged: That’s Your Cue Keeping a cool head while planning a wedding takes willpower and a lot of support—retailers, bridal magazine publishers, and producers of rom-com flicks tapped into that a long time ago. If done mindfully, setting up wedding headquarters can pay off well beyond the I-do’s. Painting by the Numbers Shoppers had a hand in bringing a major public art project to life at Belmont Forum (Cloverdale, Australia). Last weekend, they picked up their brushes and painted a large community mural alongside Melski McVe [...]
The Mall Luton Recycles Its Bookshelves There are eight double-sided bookshelves taking up space in The Mall Luton’s storage room, and the UK center wants to put them to good use. So it’s donating them to local schools. This CSR gesture will be made on a first-come-first-serve basis, with schools able to cl [...]
Literati in the Making Little bookworms and The Very Hungry Caterpillar are the focus of a gathering at Lakeside Joondalup (Perth, Australia). This past Monday, the center's marketing team hosted a VIP launch for The World of Eric Carle, an installation and family activity program [...]
Superheroes of the Road It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team members ran the relay throug [...]
Incredibles: Take 2 While Incredibles 2, the sequel to Disney · Pixar's animated film about a family of superheroes, smashes records at the box office, retailers and s [...]
Alhambra Hosts One Great Day It’s the fifth year in a row that Alhambra Shopping Centre rallies the community of Barnsley (UK) to raise much-needed funds for its partner charities. Last Saturday, it hosted One Great Day of family activities to benefit This Complex Will Cater Directly to Millennials Adrian Cheng is at it again. The Hong Kong-based executive vice-chair of New World Development Company and founder of the
One Down and a Few More to Go The new Countdown supermarket at Bayfair Shopping Centre now has a roof and that has given the New Zealand mall’s management team and other project stakeholders a reason to shout. This is the first sig [...]
Facebook Launches Brand Collabs Manager Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Loyal to the Deals VIA Outlets can now count its Fashion Arena Prague Outlets among its centers that formally bring the style-obsessed together in search of the best deals on the latest looks. Technology, along with discou [...]
Workout Week at One New Change The Great British Summer Series is back at One New Change in London this month, and the center started things off with the Wimbledon Workout Week. Held in partnership with some of the city's leading fitness gurus and popular gyms, the program offers outdoor fitness classes with a [...]
Arena Centar Reaches First Milestone Intersport and Stradivarius have swung open their doors at Arena Centar (Zagreb, Croatia), officially marking the end of the fi [...]
Crash Course at Rockland Rockland has already secured a position as one of the fashion retailing poles in the city of Montreal, Canada. Now it is also hoping to trade in another currency: knowledge. With three style ambassadors on board, the center is giving its customers the tools to make the m [...]
A Different Kind of Lunchtime Workout Flash mobs are all about surprises and the concepts keep on getting more unexpected. The shoppers at Botany Town Centre (Auckland, New Zealand) certainly couldn't have predicted that they would have stepped out to the center for lunch last Thursday only to see local pol [...]
Debenhams Shares Its Beauty Secrets Today is the day for The Mall Luton and tenant Debenhams to treat their beauty-conscious shoppers to their very own event. The "Let's Talk Beauty" gathering is happening in store between 4 pm and 7 pm [...]
Bullring Looks to Score World Cup Sales The FIFA World Cup 2018 kicks off in Russia in exactly two weeks and that has shopping center promotional teams wondering how to capitalize on one of the biggest sporting events around. Football skill workshops, friendly tournaments, and match viewing gatherings are sure to [...]
intu Visitors Hop while They Shop intu has just launched its new family club and that has shoppers literally hopping with joy. The UK developer introduced a "Happy S-Hopping" initiative that allows visitors, whether they are adults or children, [...]
New Digital Era at Pyramid Centers Pyramid Management Group has just announced a major upgrade at 14 shopping centers in its North American portfolio. Located at properties in the states of New York, Massachusetts, and Virginia, 150 interactive digital directories are now there to allow customers to more easily s [...]
The Art of Shopper Polling at Bayfair Bayfair Shopping Centre (Bayfair – Mt Maunganui, New Zealand) has found a creative way of getting its customers to open up and share how they feel about important people in their lives and what they envision for the retail destination's future. It's using participatory art in [...]
The Sky’s The Limit in Miami The retail landscape is about to change in downtown Miami, as a group of developers goes full tilt with a US$2 billion project. Miami Worldcenter covers 27 acres and work has begun on its two residential towers, along with 140,000 sq. ft. of open-air retail, dining, and en [...]
Mall Turns Shoppers’ Steps into Rewards You can forget about pedometers and branded gym towels; this program has nothing to do with fitness. What the marketing team at Val d'Europe (Marne-la-Vallée, France) is after is a healthy return on promotional investment and it is rewarding the center's customers each [...]
Knitting for a Cause St Ives Shopping Village in Australia is calling on all those who love to knit and pearl to come down and put their talent to community use. Earlier this week, it capped off Wool Week by launching a month-long outreach program that will see participants knit scarves for
This Is the Beauty of Color-blocking Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different hues, man/woman, black/white rac [...]
Students Step Out of the Classroom The staff at Canada's West Edmonton Mall (WEM) just caught a glimpse of what the future might hold for its retail line-up. This past April 7, eighteen student-led businesses from Junior Achievement of Northern Alber [...]
The Good Life Re-imagined Coastal luxury living isn't all just beachwear and sandals. For one Simon property, it's also about offering shoppers the right balance of retailers to match their lifestyles. A brand new sports bar might be a good start. Chadstone’s Online Experience Gets Personal There's nothing more personal than the relationship between parents and their children, so Australia's Chadstone – The Fashion Capital has added a customization feature to its online Mother's Day gift guide this year. Shoppers could win one of eight A$500 (approx. US$375) c [...]
It’s Game Time at The Square The Square Camberley (UK) has launched a new amenity that it hopes will fit right into its consumers' active lifestyles: a permanent ping-pong facility. Launched last week, the Ping Pong Parlour is open to all visitors who might like to drop in for a game. Entry is fre [...]
SHARE to Open at Premium Outlet Collection Premium Outlet Collection EIA at Canada's Edmonton International Airport has revealed a new retail concept that promises to be focused more on shoppers' overall experience than on what they might b [...]
This Is One Darling Little Catwalk Show Queen Elizabeth II, designer Karl Lagerfeld, and Vogue chief editor Anna Wintour couldn't make it to intu Metrocentre last Saturday, but their pint-sized alter-egos took front row seats at what was t [...]
Men Get Their Own Mall Play Areas Shoppi Tivoli (Spreitenbach, Switzerland) is promising male shoppers a hassle-free experience and bang for their buck if they attend its Man's Day tomorrow. Based on the center's motto, "My world, as I like it," the event will be a mash-up of retailer offers, food finds, groom [...]
Share a Vend with Coca-Cola Coca-Cola is attempting to swallow up more of the beverage market with its "Share a Vend" campaign. It's inviting consumers to hop online, purchase a vending pass loaded with whatever amount t [...]
On the Dino Trail Bluewater (Kent, UK) has turned its halls into paths along an adventure trail, one that takes shoppers back quite a few millennia. Explorers Rhys and Rosie are accompanying children on the center's Roar-some Dino Trail in search of exciting encounters with prehistoric beasts and d [...]
Starwood Expands Pop-up Contest What began as a fun contest at a handful of properties last year has turned into a clever leasing strategy for Starwood Retail Partners. Back then, the company introduced a "Battle of the Pop-ups" contest that gave four budding entrepreneurs a chance to test their business acum [...]
Keeping House at QVB QVB calls it a little sanctuary and now its new parents' room is ready for its big unveiling. The Sydney, Australia, center and the local Pike Withers interior architecture firm created a space that looks a [...]
Reserved Parking: Trucks and Foodies Rockland center (Montreal, Canada) is playing the indoor/outdoor marketing game these days. It's a strategy that's meant to drive destination shoppers and passers-by to its property and then move them inside. The lure: fresh food. Rockland is welcoming spring with a b [...]
Postcard from Miami Bayview Village, QuadReal's upscale Toronto property, is pushing the boundaries of aspirational marketing. Known for its "haute lifestyle" promotional pitch, the center uses the Web regularly to high [...]
Woolworths Coming to Melbourne Square Malaysia's OSK Property is about to give residents of Southbank (Melbourne, Australia), their first full-line supermarket when Woolworths opens at
Have You Ever Spent Time in a Sweets Hotel? International Museum Day is coming on May 18 and that has given a pair of Dallas entrepreneurs an idea for how to at once satisfy consumers' cravings for art, sweets, and experiential retailing. They'll do it with a themed pop-up. The Sweet Tooth [...]
A Dog’s Life Looks Good at Corbin Park The leasing team at Corbin Park shopping center (Overland Park, USA) can check another unit off its list. Dogtopia will open its first Kansas City Metro location this weekend in a deal [...]
What’s Next: The Mall Fashion Podcast There are two new voices on the air and Kate Dixon is counting on them to guide shoppers right to Pacific Fair. The Australian center's marketing manager has just launched "Two Girls and Nothing to Wear," a dual-platform and content-driven strategy designed to make the most [...]
A Tune for Mom Whether their moms can actually sing or simply like to listen to their iPods, customers can try to win them a sweet prize in The Forum Shopping Centre's online contest by sharing their musical tastes. They'll have until March 6 to visit the UK mall's Facebook page and enter the [...]
Culture Crawl: Bal Harbour Shops The play on words might be an easy one, but Bal Harbour Shops' Fashion Feed Q&A is a great example of how to create online experiences. The blog piece [...]
Chatswood Chase to Present VIP Runway Chatswood Chase's marketers have a cabaret trick up their sleeves in a bid to give the Australian center's upcoming Autumn/Winter VIP Runway Event a higher profile: a celebrity hook. On March 15,
Garden City Goes Big for CNY China will soon become Australia's top tourism market, overtaking New Zealand. Garden City Shopping Centre in Perth is ready for it and it just made a big marketing statement when it unveiled the city's largest lanterns for Chinese New Year. Standing 1.8m tall (nearly six f [...]
intu Metrocentre Strengthen Its Team Sarah Dover has taken over as Operations Manager at intu Metrocentre (UK), touted as Europe's largest retail and leisure center. A graduate of Newcastle College and a specialist in human resources, lea [...]
Meet Me at The Grove, Babe Special moments are meant to be savored, so The Grove is giving lovebirds plenty of time to celebrate this year. The Los Angeles center has stretched Valentine's Day into a Month of Love with a focus on entertainment, hosting the Award Nominated Date Night at The Grove. Launched [...]
Bondi Junction Lays Path to Pride The Australian city of Sydney's LGBTQ community has come a long way over the past decades, and Westfield Bondi Junction is dedicating its latest exhibition to it. Dubbed "40 Years of Evolution," the work takes the form of a Path to Pride laid on the center's six [...]
Living in a Bubble New York City's Parks & Recreation Department has been busy lately, spearheading projects that mix art and function. Among the latest being considered is Bubble Shade, a series of modular pods that [...]
Hillsdale Gets Moto Fans’ Hearts Racing The speed, the jumps, the impossible corners—the Monster Energy AMA Supercross series has them all and Hillsdale mall in California shared some of that excitement with shoppers last week. On January 31, i [...]
Amanda Campbell Moves Up at Primaris Primaris Management Inc., a division of H&R REIT, has promoted Amanda Campbell to the position of General Manager,
Enough with the Rumors Already! World Cancer Day is coming up this weekend and a Canadian shopping center is hoping to make a difference by convincing its customers that a little bit of bad information is just as harmful as no facts at all when it comes to managing one's health. Dispelling myths about can [...]
Broken New Year’s Resolutions? No problem Here's some consumer psychology for you: Wahaca eateries across the UK are rewarding customers—or anyone, really—for not sticking to their self-imposed rules. The Mexican restaurant chain has launched a Broken New Year's Resolution Reward Card program, and getting hold of a [...]
Container Mall Gets Its Own Bar Fashion centers have their style lounges and Boxpark Croydon has a branded watering hole; to each their own. For the UK destination that specializes in food, beverages, and entertainment, it was bound to happen. But since shopping centers are not really in the business o [...]
Participatory Art Coming to PVM Ivanhoé Cambridge has some big plans to inject new energy into the city of Montreal's downtown core. The Canadian developer calls it Projet Nouveau Centre, and at the heart of it is the transformation of one of its properties' esplanade to make it a gathering place tha [...]
Give Me Some of That! Take it from the marketers at Bal Harbour Shops in Florida: There's no such thing as an impossible retail category match when it comes to making customers feel special while doing something good for the community. Last weekend, the upscale center hosted its first annual "I [...]
Retailer Takes Green Message to Consumers The Buy Nothing Day movement has always been a thorn in retailers' sides, encouraging consumers to resist the pressure of holiday shopping, beginning with Black Friday. Without going quite that far, one brand is embracing the notion of countering the waste-producing effects [...]
Stockland Moves Forward in WA Australian property developer, Stockland has some big plans for the Swan Valley Wine Region that sits just outside of the Perth CBD. Recent state and local planning approvals mean that it can go ahead with a new town center project that will extend its reach in WA. The pro [...]
Fashion Conscious at Tory Burch Mindy Kaling is a busy lady. As the creator and star of The Mindy Project television sitcom, not to mention a best-selling author, she's had little time to get through her [...]
Singer Songwriters Step Up to the Mic It doesn't have quite the clout of the Britain's Got Talent show, but the Young Singer Songwriter Competition that Forestside shopping center (Belfast, Northern Ireland) hosted recently could turn out to be the big break for which Conor Marcus and Eilis Marie had been waiting. [...]
Mandy’s Joins Cominar In Holiday Fundraiser For mall-bound shoppers, part of the joy of the holidays is to take in the theme décor. At 18 Cominar centers in Québec, Canada, visitors will be able to say that they had a hand in it this year. The developer is well on its way to raising its targeted C$1 [...]
The Dog House Isn’t So Bad After All Bark + Build is back at NorthPark. Until December 3, the Dallas, USA, shopping center will exhibit one-of-a-kind dog houses that architects, contractors, and design teams have created. A panel of judges will rate the pet homes based on their design and construction quality bef [...]
Youths Pursue Mall Thief on the Run Last week, a notorious jewel thief was careless enough to leave clues as to his whereabouts at Battersea Power Station in London (UK), and a group of clever youths decided to pick up the trail. With the help of event leaders from Coke x Adobe x You If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
Center Rooftop Morphs into White Forest Londoners have come to know One New Change as one of the top spots to admire their city's view. They head to the center's rooftop for the food, too, and now have another reason to linger with Madison's whi [...]
Out on the Street in Cardboard City By the time we are ready to say goodbye to 2017, some 2.5 million American families will have experienced homelessness. Family Promise's mandate is to provide them with emotional support and access to resources through a community-based and volunteer-driven response so they can [...]
Power Play at KaDeWe Tradition meets modernity. That's always been the branding strategy at KaDeWe (short for Kaufhaus des Westens) and the iconic Berlin department store stuck to that formula when it recently celebrated its 110th anniversary. It convened shoppers to not one but three rather posh Sun [...]
Customers to Vie for Lego House Stay For Lego fans, this has to be a dream destination: A nearly 40,000-sq.ft. home filled with 25 million colorful bricks. That's what awaits at the Lego House, which the toy manufacturer opened in Billund, Denmark, where the playful construction system was invented. One family now [...]
Hark! The Techie Angels Sing Rundle Mall's holiday entertainment line-up has all the warmth and fuzziness of a traditional event. However, look a little closer and you'll see that "Voices of Christmas" is actually a high-tech project. The South Australian center has just announced the music program that will [...]
RL Goes for Pet Lovers’ Heartstrings Ralph Lauren's (RL) website is proof that visual presentation goes a long way in getting visitors hooked on a brand. The designer label, which is best known for its fashions for men and women, a well as accessories and homewares, has a special line for dogs. Polos, insulated v [...]
Macy’s to Introduce a Singing Christmas Tree As far as employee involvement goes, Macy's is our chosen marketer of the week. The department store is getting ready to put on its annual Thanksgiving parade on November 23 and it's calling on its own staff to be among the top acts. They'll create a human tree of singers on top of [...]
Trending Now: Shopper Bloggers Shoppers at Manchester Arndale are voluntarily turning themselves into brand ambassadors, just for a chance to do more of the same. The UK center is running a social media contest that promises to make one winner a guest columnist on its website, while pocketing a £500 [...]
Expansion Planned at Bayfair After 30 years of trading, Bayfair Shopping Centre in Tauranga, New Zealand, is ready to begin a new retail chapter. Taking its cue from a growing and increasingly savvy population that is connected and has major-market expectations when it comes to shopping, the center is about [...]
Glatt Builds Giant Worm for Book Fair As far as visual merchandising goes, Glatt takes the cake this month. The Swiss shopping center launched its book fair on October 6, and one of its main attractions for families who like to read is a book worm, a giant one. Acting as a focal point for the event, and no doubt a stron [...]
AMP Breaks Ground with Bayfair Project AMP Capital Shopping Centres has taken another step toward making its Bayfair expansion project a reality. Yesterday, the Australian developer got the green light for its revamped A$115 million (US$87.5m)
Retail Relations, the Canadian Way This pop-up's name says it all: The Welcome Store. Japanese fashion retailer, Uniqlo set it up last month in the city of Toronto to connect with the community in which it made its local market debut just a year ago. The purpose was to show its appreciation for its new cliente [...]
Anyone Up for a Late-Night Meal? Now that Greenwood Plaza has revitalized its Atrium Food Precinct, it needs to do everything it can to influence consumer behavior and inspire local foodies and anyone who enjoys a nice meal out to put its property at the top of their lists. One compelling hook is sharing [...]
Who Wants a Spin in this Wild Ride? A lot of merchandise is bought and sold privately through online platforms like eBay. The European market is no exception. The community engagement team there recently found an effective way to connect with would-be users and demonstrate the breadth of merchandise and service catego [...]
MappedIn Announces Apple Collaboration Here we go. Now that Apple has officially launched its new iOS 11 operating system update, which features indoor mapping capability, opportunities for developers abound. Canada's It’s A Smurf Invasion One Aussie center just got on the radar of some very distinctive characters: the Smurfs. Belgian artist Peyo's famous blue-skinned villagers have been spotted in Queensland where they'll be hanging out [...]
Accumulator Challenge Boosts Donations There's nothing like a dare to move people to action. In The Mall Luton's case, it was for the greater good. The UK shopping center encouraged its management staff to enter a fun competition to raise funds for charity, splitting them into four teams. Each team got just £ [...]
European Retailer Makes Its U.S. Debut This should go over well with both fall fashion and holiday shoppers: Mon Purse, the European retailer that offers fully customizable leather handbags and accessories now has its own standalone location in America. It opened a 2,392 sq.ft. store at Things Are Heating Up at Pacific Commons GEN Korean BBQ (GEN) is already up and running in Fremont, California, but the real fanfare will happen on September 2. That's when, after a soft launch, the eatery will hold its grand opening at Pacific Commo [...]
Did Someone Say #METTREATS? Children and a few older shoppers with a penchant for snacks must have pinched themselves when they first laid eyes on Metropolis at Metrotown's Tasty Treats exhibit. Presented from August 11 through 20, it was like a yummy land set in which to promote F&B tenants' sweet and salty [...]
Hart Joins The Shops at Wailea The Shops at Wailea has appointed Denise Hart as Director of Marketing. An award-winning marketing industry veteran, she will be responsible for all aspects of marketing the center, including advertising, tenant relations, community relations, sales promoti [...]
Can You Outsmart a 12-year-old? It's the question that the Debenhams department store and intu center developer are asking shoppers this Back to School season. Actually, it's a series of 10 trivia questions posed online via the
The Full English with Chloé If you're a fan of colorful British characters, then you'll enjoy stepping into this London diner together with Chloé's fashionable young women. The French designer label had some fun recently with this commercial that's shot like a behind-the-scenes look at what a group of guests are up to th [...]
Mall Princesses Break World Record Trinity Walk and its partner, Forget Me Not Children’s Hospice, needed 420 people to show up dressed like princesses in order to beat the current Guinness World Record. They got more than that this past August 6 and counted 4 [...]
Stockland Green Hills Completes Phase II It will be another year before Stockland Green Hills completes its A$412 million (US$326.5 million) redevelopment in New South Wales, Australia. Still, the center's management team had reason to celebrate last week when it marked the constructi [...]
Mall of America Hosts Pow Wow Exhibition Dancers from the Shakopee Mdewakanton Sioux Community (SMSC) of Prior Lake, Minnesota (USA) and other Indian nations will gather at the Mall of America (MOA) today and transform its rotunda into a wacipi, or pow wow, arena. With an [...]
Youths Breathe New Life into Dawson Mall When the Blacktown City Council team designs a permanent upgrade to the Dawson Mall district in New South Wales (Australia) next year, chances are they'll have a group of local youths to thank for helping to crystallize its vision. This past spring, they spent their school holiday d [...]
Watergardens Hosts Tree Planting Day It’s tough to roll back the clock when it comes to sustainability, but the staff at Australia’s Watergardens Town Centre still made an effort in that sense recently to celebrate National Tree Day. It invited the public to help plant trees to restore some of the vegetation that was p [...]
People, Grab Your Shovels The Mall Wood Green has just found a new twist on the non-profit activity station. While the holiday season sees many organizations run gift-wrapping stations to solicit donations from shoppers, the UK center has local community groups and charities competing in a “Mallotment” [...]
WestBend Hosts Snap & Seek Art Hunt The art scene in Fort Worth, Texas (USA), has a new hot spot and it's a retail destination: WestBend. The center, which recently completed phase I of its redevelopment in the heart of the city's University District, now boasts a notable collection of public art, alongside shops, restaurants, o [...]
Rundle Mall Turns Up the Music Rundle Mall's marketing team isn't letting a little something like winter weather get in the way of shopper entertainment. The Adelaide, Australia, center recently turned itself into a performing arts venue to host Rundle Mall Sounds, a free four-day line-up of musical performances for shoppers, l [...]
This Playground Illuminates Young Minds The traditional sand box has taken on a high-tech form at Top Ryde City (Australia). In the pop-up CuriosityWorks Light Playground, sand is just one of the materials that children are using to experiment with color. There are als [...]
The Big and Fun Mall Con Fancy sharing a hot tub dip with a bear? Anything's possible at Aberdeen Centre (Richmond, Canada). The mall, whose clientele likes to be entertained as much as it enjoys shopping, is being well served this summer with Visual Impossible. The mall-wide exhibit consists of several installati [...]
Summer on a High Note Quartier DIX30 doesn't seem to be into swapping its marketing strategies for the sake of change. It would rather build on them. After revisiting its Eggspressionist Art exhibit and giving it a benevolent twist earlier this spring, the Canadian center is now focusing on offering its shopper [...]
Here’s Looking at You, Shoppers A giant face, seemingly pressed against a wall, is hard to miss for people walking by The Mall Walthamstow. The UK center commissioned the 13ft. long mural from Woskerski, an up-and-coming street artist based in London, as i [...]
Fore on the Mall Green The next Dustin Johnson or Lexi Thompson might have been found at The Americana at Brand this year. The California center just wrapped u [...]
What’s Next: Mall Launches VR Cinema While Wonder Woman continues to rack up sales in movie theaters across the globe, one cinema is focusing on delivering an entirely different experience: virtual reality (VR). Bucharest's Veranda Mall is the first shopping center in Romania to offer Doughnuts Anyone? It took Dufferin Mall just a few minutes to sell out tickets to its inaugural Doughnut Festival, a Canadian first. Held on June 25 in partnership with Toronto Life magazine, the event brought together more than a dozen of the fi [...]
This Leasing Model Isn’t About the Money The name already gave it away. When Dixie Outlet Mall opened the doors to The Living Room, it was clear that it wanted to strengthen its position as a location of choice for the community to gather. Why else would a commercial property re-purpose 3,100 sq.ft. of GLA and invite local grou [...]
Mirvac Rallies the Well-Heeled for Charity There's a new amenity popping up at Mirvac shopping centers across Australia: a giant shoebox donation point. The Share My Shoes drive managed to generate plenty of donations of pre-loved shoes last year, and the developer hopes to double them to 24,000 this year. It will have Sarah Harr [...]
Team Spirit at the Alhambra Steph Higham, Aaron Powell, and Dan Hinchcliffe are usually seen roaming around the Alhambra shopping center, but they recently stepped out of their comfort zone and leaped 15,000 ft. from a plane at Hibalstow Airfield. It was one of the high points of a fundraising campaign. Tandem [...]
Brixton Capital to Redevelop Provo TC Sears is set to close one more store, at Provo Towne Centre in Utah (USA), and with it a chapter in the property's history. Brixton Capital has plans to revamp the asset and i [...]
All Aboard the Big Red Bus The Market Shops hopes to create a new tradition in its community of Miramar Beach, Florida: residents helping others by sharing one of their most precious possessions, their blood. The upscale neighborhood center that sits at the entrance of the
Culture Matters at Westfield Australia Westfield's developments are known to be infused with a strong retail brand identity. However, each location is within a community with its own history and culture. That reality isn't lost on the company's marketers who are implementing a major CSR initiative this summer. "Many of our 34 [...]
On Nature’s Path at Hyperdome Hyperdome briefly swapped its shop directory for an aviary map last weekend to help guide visitors through its native bird show. Common areas morphed into pop-up habitats for parrots, cockatoos, owls, and a host of exotic species, which specialized handlers introduced.
A World of Fragrances What does the Orient smell like? Shoppers at Westside in Switzerland have until the end of this month to find out. The mall set up six sensory stations for its World of Fragrances installation, and it is challenging visitors to stop by, take a whiff, and try to identify the featured scents for a [...]
The Street Welcomes Social Enterprise WS Development is focused on experiential shopping, and it proved it again recently with a specialty addition to The Street in Chestnut Hill, Massachusetts. The C [...]
K11 Mall Steps into Continuing Education Museum retail is how K11 describes its unique commercial model. A focus on art, people, and nature has always been at the heart of all its areas of activity, be it leasing, special event planning, interior architecture and green design, or community relations. The Hong Kong center is now blurring [...]
NYC Exhibit Engages Public by Design Times Square in New York City keeps on rejuvenating itself with pop-up installations that are not only visually stimulating, but also bring visitors right into the design process. Design Pavilion recently presented a [...]
Fresh Perspectives: Student Design Project The City of Montreal, Canada, is celebrating its 375th birthday this year, and that has moved a volunteer group made up of citizens, elected officials, and business people to initiate and support commemorative projects that [...]
The GWP That Keeps on Giving Everyone's got to eat. It's the simple truth behind the latest GWP that Melbourne's GPO in Australia is using to encourage shoppers to wine and dine at one of the Postal Lane restaurants. When they do, the center will reward them with the promise of future exciting culinary experiences. [...]
Octagon’s Big Plan Finally Approved It takes more than will and a smile to get a major development project through the necessary hoops. Just ask the management team at The Octagon Shopping Centre in Burton upon Trent, UK. Its plan to convert the property's entire first floor into a gym was rejected at initial proposal. Then [...]
Extra, Extra: The Grafton Press The Grafton center is mid-way through a major £18.5 million (US$23.8m) refurbishment, and its management team is determined to make shoppers feel like this isn't just a retail project, but an enhancement of their community. So it chose the medium that it thought would be most appropriat [...]
A Labor of Community Love A couple of weeks ago, we told you about a creative community relations initiative from The Palms shopping center in New Zealand: a giant puzzle that artist Hillcrest to Produce Its Own #HelloHoney Hillcrest has joined the ranks of shopping centers using their rooftops as key elements in their sustainability programs. The Canadian property has partnered with the Alvéole urban beekeeping organization with plans to install two beeh [...]
Full STEAM Ahead at Tuttle Crossing In a couple of days, The Mall at Tuttle Crossing will host the grand opening of its new play area and toddler zone. At a soft launch last week, a few children had a chance to try out the installations and, as it turns out, learn something, too. Back in February, [...]
Little Free Library Opens in Aventura Take a book, return a book—the concept is simple. Now Aventura Mall in Florida has officially joined the open community library movement with a new offering: little libraries shaped like miniature houses. These give shoppers access to dozens of titles of a wide variety of literary genres [...]
Shoppers to Join Big Ride for Life With sunshine in the forecast, the Heart & Stroke Foundation of BC & Yukon should do very well this weekend when it invites mall shoppers to hop on its Big Bike and help raise funds for life-saving research. The The Hildreds Closes the Waste Loop The Hildreds shopping center's environment is about to get a lot more visually pleasing. The Skegness, UK, mall's team recently got busy putting together hanging baskets that should be bursting with color all summer long. More than ornamental floral displays, the baskets are ev [...]
This Mall’s Jungle Book Décor Is Actually Cake Last weekend, shoppers who dropped by The Mall Walthamstow (UK) got to feast their eyes on a most scrumptious décor: a giant Jungle Book scene made entirely out of cake. Sylvia Elba and her team of bakers at Cutiful Cakes [...]
A Pop of Colour at Bally Call this our visual find of the week, the "Bally is Super!" campaign. Starring supermodel Irina Shayk, alongside up-and-comers Kit Butler
Plate Expectations Draw Shoppers In Over the past 20 years, Tasting Australia has given food lovers an annual festival celebrating its region's full gamut of culinary trailblazers, from paddock to plate. For the first time this spring, it's bringing the event to the mall with pop-up venues and a grazing trail.
Do Your Shoppers Wear Happy? Here's one original way to deliver a seasonal campaign: turn it into a game. That's what Pacific Werribee in Australia did over the past five weeks, inviting customers to have some fun experimenting with different pieces of clothing, footwear, and accessories to put together some fresh loo [...]
Shoppers Get a Close Look at Wild Animals You can almost hear the oohs and aahs that must have come from the crowds that gathered at Swansea Mall last week for two special animal shows. During the school break, Animal Adventures brought shoppers up close with just under [...]
New Execs at Starwood Retail Partners Starwood Retail Partners has announced three new promotions in its leasing staff. Michael J. Powers (l.) is the new Sr. VP and Head of Leasing; Masters of the Arts: Louis Vuitton x Jeff Koons Icons on Icons could have been the name of Louis Vuitton’s latest artistic collaboration, but the fashion label simply called it Masters. At the hands of renowned artist Jeff Koons, iconic works from Da Vinci (Mona Lisa [...]
Runners to Get Dashed to Fight Hunger If running is partly a mental game, then the keeners who have signed up for the Luton Foodbank 5km Color Run (in Luton, UK) should have no problem finishing their race. At each kilometer they'll get covered with different colors, giving them something to look forward to as they strive for th [...]
Cadillac Fairview Launches EV Program By the end of this year, 45 networked electric vehicle (EV) chargers will pop up in Cadillac Fairview (CF) shopping centers across Canada, and the sustainability program will eventually cover 15 properties come 2018. CF is doing this in partnership with
This Mall Cafe Gets Youths off the Street At first glance, Streat looks like a lot of designer coffee bars. The raw materials, the chalkboard menu, the passionate baristas—all the elements are there to make it a hipster foodie hangout. However, besides offering that premium experience, this Australian destination has a parallel mis [...]
Origami Street Art Signals Spring at the Mall Marie Saudin wasn't always destined to become an origami expert, but a year spent in Japan at the time of the 2011 earthquake and tsunami gave the French street artist a life purpose. She recently took her signature rainbow-colored style to the mall for a participatory exhibit. [...]
This Fast Food Joint Is Now a High-tech Hub A multi-sensory experience is what Costa Enterprises calls it, and it isn't just referring to the burgers and fries that its McDonald's restaurant serves up to its customers. Last Thursday, it unveiled a redeveloped eatery that will challenge consumers' idea of what can be expected from the "golde [...]
Easter Is Virtually Here The Easter Bunny hopped into a couple of Vinta shopping centers a few days early, but it isn't the type that customers should bother trying to pet. The Strand at Coolangatta on Australia's Gold Coast and Fitness in the Aisles at Sport Chek Nike called it earlier than any other sports brand: female consumers are more active than ever, and they want retail environments that cater to their needs. Sport Chek is following suit with a brand new store that was conceived [...]
Signs of Change intu Metrocentre is about to take another step toward solidifying its reputation as a diversity-conscious center. On April 21, the mall will put on a day of British Sign Language (BSL) interpreted Easter shows for children with hearing impairments. Part of a series of school holiday events [...]
For the Love of Reading Before shoppers got fully into holiday mode and focused on the Easter Bunny, White Lion Walk turned their attention to another long-eared character at a special event that was meant to both entertain children and foster a love of books. On April 1, on the eve of International Children' [...]
It’s Mr. Doodle Time With its rotating list of pop-up retailers, London's Boxpark shipping container mall has nurtured consumer loyalty through novelty. Be it the arrival of a new independent fashion brand or a street vendor adding exotic flavors to the foodie scene, shoppers are almost guaranteed to find somethin [...]
Garden City to Showcase Pink Bunny Easter with a twist is what Clare Riley and her team were after this year and they found it in Stormie Mills. The senior marketing manager at Garden City in Australia is about to welcome one of the artist's most recognizable public [...]
ADG Group Latest ICSC European Partner ADG Group has some ambitious plans. The Russian project developer that counts 39 neighborhood centers in its portfolio entered into a European partnership with ICSC with the world's largest network dedicated to moving the retail in [...]
Futurist Saunders to Headline ICSC Conference Howard Saunders is known for his knack for predicting major shifts in the retail sector, well before the trends have taken hold on the high street, in shopping centers, and online. He's been doing it for 30 years, and is about to share his insight with delegates at the upcoming Urban Blog Key to Store Opening Promotion Blogs are no longer just playful add-ons to shopping centers' marketing strategies. They are increasingly part of the media mix, and one Canadian center used a network of influencers to target urban moms when it welcomed a major new tenant. Pickering Town Centre (PTC) extended its [...]
Macerich Reaches Sustainability Milestone It began as a pilot project, but the environmental upgrades that Macerich made at The Oaks in California will act as a blueprint for green initiatives to come at other properties. The center has just become the first
Cycling 101 at Canal Walk This coming Sunday, 35,000 cyclists will slip into Spandex shorts, click into their pedals, and hit the road for the 40th Cape Town Cycle Tour, the world's largest timed event of its kind. Making it through the 109km route takes preparation, which means training and the right gear. Tha [...]
Live on the Web: Chadstone Channel Getting coverage is never an issue when you run your own broadcasting channel, and that's exactly what Chadstone The Fashion Capital will be doing from now on. The Australian center has launched its Chadstone Channel online, and it debuted ahead of one of that country's biggest fashion even [...]
Village Market Turns into Happy Hour Hangout Food is never just food to the French. It's an event, even if it takes place in a shopping center. From that notion, Les Docks Village's marketers took the next logical step: actually create a recurring F&B event that could turn its fresh food market into a weekly destination. [...]
Budding Designers on Mall Display If the Pantone Color Institute's predictions are right, this spring's fashion palette should offer a mix of bright and earthy tones that are reminiscent of nature and add a touch of vitality and relaxation to consumers' wardrobes. A Canadian center is fully embra [...]
Calling All Globetrotters The marketing folks at Cité Europe seem to have designed their latest program like a school field trip. There's plenty to see and some entertainment planned, but participants still need to pay attention because there will be a quiz later. That pretty much sums up the experience that awaits sh [...]
Laurier Québec Strikes the Hockey Chord Canadians and their hockey teams. It's an enduring love affair that Laurier Québec is supporting with its latest gift-with-purchase promotion, while giving its own gift card sales a boost. Every Friday until March 10, Laurier Québec will offer the first 50 shoppers to buy a center [...]
Shoppers Pound the Pavement for Charity After nine years of being challenged to lace up and sweat it out, shoppers are still stepping onto Botany Town Centre's walk/run course. Despite a lower turnout this year, the New Zealand mall managed to attract women, men, and children to tackle either a 5km or 10km course. F [...]
Nuneaton BID Project Promising The Ropewalk Shopping Centre's management team has been advocating for Nuneaton Town Centre (UK) to become a Business Improvement District (BID) for two years, and its vision is closer to becoming a reality. Based on a feasibility study that the Front Row at the Michael Kors Show Fashion Week is a crucial time to remind shoppers that some of the labels that have become household names and mall regulars began as couture designers. Michael Kors is one of those brands, and Oakridge Centre (Oakridge) is doing wh [...]
Shopping Nord Graz Grabs AAP Award It's called the AAP American Architecture Prize, but the competition that just celebrated its first winners has a much wider scope. Among the properties recognized worldwide as examples of outstanding architecture was Shopp [...]
It’s Game Marketing Time! Who says watching the Super Bowl automatically means sitting and chowing down on fast/fun food? Uh, a lot of people. According to the National Retail Federation, 188.5 million Americans from coast to coast are expected to tune into the broadcast of the big game this coming Sunday to watch the New Engla [...]
CORE Steps Up for Women’s Health For the third year in a row, the Calgary Heart Truth Fashion Show will bring together Canadian public figures from the worlds of sports, health, fitness, music, corporate, and media to support the Heart and Stroke Foundation's [...]
Do You Have a Penguin Slide? If you can't beat winter, you might as well embrace it…fully. France's Créteil Soleil shopping center is about to give its visitors the perfect amenity to have a little fun with it in the process: a vertical toboggan shaped like an ice floe. You know what comes next. Those [...]
Moms in the Spotlight Ask any woman what she would like most from her children for Mother's Day, and their time would probably be among the top choices. White Lion Walk's event team will make that kind of wish come true this coming March 25, on the eve of the celebration in the UK, when it will set up a photo [...]
Is it the Weekend Yet? Tricks and treats are usually the stuff of Halloween events, but the Hillsdale Shopping Center team is making an exception for its Kid's Club. It has a Mardis Gras-themed program in store for members, including a magic show packed with jaw-dropping tricks and illusions, custom balloon art, some sw [...]
The Strand Debuts Beachfront Dining Sarah Clasen finally has the collection of eateries to promote The Strand at Coolangatta as a real foodie’s hangout. The center recently announced the final set of tenants and celebrated the completion of its new dining precinct. “From our fresh food precinct featuring
Mall Extends Shopper Perk Program It's easy to feel generous during the holiday shopping season, when productivity is at its highest. For the Alhambra Shopping Centre's management team, though, performing random acts of kindness toward customers is a year-round strategy. Over the past year, the center rewarded local Bar [...]
21st Century Knitting, the Adidas Way VR equipment, a body scanner, and a QR code booklet. Those aren't the type of items you'd normally find on a hobby knitter's Michaels store shopping list. They were nonetheless among the must-have tools for shoppers to fully experience the po [...]
How to Catch a Con at The Grove Would-be con artists beware. The Grove in L.A. has set up a lie detector booth in its park to see how good (bad) people are at passing off their fanciful stories as the truth. It's all part of a promotion for Fashion Outlets to Emerge in Philadelphia PREIT and Macerich are well underway in adding another vital piece to their revitalization of the East Street Market in Central City, Philadelphia (USA). Along with JPRA Architects, the [...]
Shoppers Take Plush Pets for a Mall Ride Lisa Resnic wears two professional hats at Canada's Hillcrest Mall, handling both marketing and specialty leasing. This new dual role that Oxford Properties created proved its worth this past holiday season [...]
Pyramid Adds Education to Its Leasing Roster Bar Rustic by Cafarelli Concepts! recently opened at the Kingston Collection and it brought more than its New England-inspired surf and turf fare, [...]
Nescafé Stirs Up Romance in Latest Campaign If you had eyed someone at the office for a while and finally worked up the courage to make a move, how exactly would you break the ice? Nescafé France thinks it has it figured out: do it over a coffee break and share a touillette (one of the company's little stir sticks) to start up a conversa [...]
Redevelopment for Scottsdale Fashion Square The upscale Scottsdale Fashion Square (SFS) is about to get even more posh. Owner Macerich has just announced a major redevelopment for the 1.9m sq.ft. Arizona property. The plan calls for the renovation of the luxury wing, an [...]
Social Media Outlook 2017 2016 was a big year for social media. From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fier [...]
The Hub Show Off Its X Factor Samantha Lavery turned heads when she stepped onto the stage to audition for the UK's X Factor talent show earlier this year. A few months later, having become a household name, the English teenage phenom brought some star power to the [...]
Retailer to Donate $10M Black Friday Sales When customers give your CSR campaign a name, you know you've got real engagement. That's what happened to Patagonia, which a couple of weeks ago announced that it would donate 100 percent of its global retail and online sales from Black Friday to grassroots nonprofit organizations dedicated to [...]
MOA Breaks World Record for Charity Mall of America, The Salvation Army, and Handbell Musicians of America have just entered the Guinness Book of World Records for bringing together the largest ha [...]
Starwood Rolls Out Loyalty Program While some American developers are planning to ease off the retail push on Thanksgiving Day, Starwood Retail Partners is giving its center-bound shoppers a little something extra to jumpstart holiday trading. It's the company's way of celebrating a full roll-out of its loyalty program. [...]
Accessibility Wins Bayfair a Community Award Bayfair Shopping Centre's (Bayfair) win at the Shopping Centre Council of Australia (SCCA) Marketing Awards will help keep more visitors to the Bay of Plenty (New Zealand) safe as they enjoy a day on the beach. The center is donating t [...]
Have You Ever Stepped into a Hotpod? It looks like an adult version of a bouncy castle, but the cocoon-style space that popped up on One New Change's first floor in London earlier this fall was actually Hotpod Yoga's inflatable workout room. It was big enough to fit 20 eager ad [...]
Princes Square Scotland’s Favorite Building The Royal Incorporation of ArchitectsFestival of Architecture 2016 has just wrapped up, and a fashion and leisure center has earned a most prestigious honor. In a public vote, Pri [...]
Mid-America Secures Leases for 84South Now that Cobalt Partners, LLC's 84South project is on the way, retailers are coming on board for the $160 million development's first phase. Mid-America Real Estate-Winsconsin has secured leases from < [...]
Welcome to the Samsung House If Samsung's recent woes has cooled some tech fans' enthusiasm for the retailer, a visit to Samsung 837 in New York City might just help rekindle their feelings. The space, which is in the city's oh-so-cool Meatpacking District, is where shoppers can discover, learn about, and experience [...]
AMP’s Big Apple Holiday Game Shoppers are dreaming big at 14 AMP Capital Shopping Centres across Australia and New Zealand. They've got an opportunity to win a trip to New York City valued at $15,000 (approx. 11,200 USD), but they'll need to be quick. Adults first have to log in with their VIP Club [...]
intu Watford Calls Upon Its Angels Bella-Rose Stanwix is only four years old, but she's shown resilience in beating cancer—twice. That's probably why more than 1,500 shoppers from intu Watford voted for her to be the UK center's Christmas star of 2016. She'll be there tonight to switch on the Christmas lights, officially laun [...]
It’s a Food Garden Date With a name like Garden City, it is not too surprising that this Australian center's marketers are keen on hosting shoppers outdoors. It's late spring in that part of the world, so they've come up with the perfect pop-up event for the season. They call it The Food Garden. It has a ring [...]
Shoppers Hope to Cash In at Dixie There are two more weeks to go before shoppers can attempt to get their hands on up $1000 (745 USD) in prize money. Dixie Outlet Mall in Mississauga, Canada, is bringing its Cash Cube interactive contest console back this Black Friday, and it will dispense gift cards every hour on the ho [...]
Ivanhoé Cambridge Signs Digital Network Deal A group of Ivanhoé Cambridge centers are about to get a major technology upgrade. The developer has called on Cineplex Digital Media (CDM) to install, maintain and operate  a network of digital displays in 21 of its [...]
Mall Café to Offer Drinks and Banking Services The Americana at Brand will soon have new eateries to add to its tenant roster. One of them is The Pie Hole with its line of savory pies and organic fair-trade coffees. The other is Petit Bateau Is Wooing Families with Music Petit Bateau will be celebrating its centenary in 2020, and it's a testimony to its ability to remain true to its roots while evolving with the times. Named after a French nursery rhyme, the upscale retailer is known around the world mostly for its children's fashion line, so it only makes [...]
Mirvac Has Launched the Toy-riffic Giveaway Once the holiday season officially gets underway, malls will be battling for shopper business while charities compete for donations. Three Mirvac center teams figured they'd tackle both challenges together this month with one initiative that mixes seasonal giveaways with a community outreach camp [...]
How Spooky Are these Mall Performers? Malls are usually better at delivering treats than tricks during Halloween, but not the UK's Forum Shopping Centre. Its marketing team went all out when it held the deceivingly tamely named Safe Trick or Treating event last Saturday, delivering plenty of fright with the help of some local youth [...]
Shoppers Camp Out (sort of) at WEM Eddie Bauer has a brand new look and location at West Edmonton Mall (WEM). The outdoor gear and clothing outfitter unveiled its new 3,608 sq.ft. digs last week with a Campout Challenge to help shoppers hone their trip packing skills and reacquai [...]
Need a Style Break? Make a Fashion GIF Vine might be gone, but animated shorts are visibly still in at CF Rideau Centre. As part of its "Your Fashion. Ottawa Style" campaign, the Canadian center is asking shoppers to create their own style gifs to share on their social pages for a chance to win one of the daily $10 [...]
Melbourne Central Now Offers Sweet Breaks Last Friday, Melbourne Central got a jump on the competition by becoming the first Australian shopping center to house a permanent KitKat Chocolatory. The unveiling garnered attention, especially since it included the center's o [...]
It’s Time for a Beauty Talk at The Mall The Mall is on a mission to help its shoppers #MakeEveryDayBeautiful and give its beauty category retailers a boost. The seasonal marketing campaign is taking on several forms this fall and engaging customers on-site at centers such as RMCF Says Thank You to the Troops With Veterans Day around the corner, many Americans are focused on finding ways to show appreciation for the men and women serving in their Armed Forces. Staff at the Rocky Mountain Chocolate Factory (RMCF) will be showing it through what they do best: sweet treats. This year, the retailer will [...]
Noosa Civic’s New Tenant Is a Pantry Noosa Civic's management staff is putting its GLA where its mouth is when it comes to CSR. The Australian center recently partnered with food rescue group REAP’s Sunshine Coast chapter to launch [...]
A Window to Fashion Do you think you could guess the value of an entire outfit, just by glancing at it through a shop window? That's what shoppers at Madrid Xanadú have to do to win the gift cards that the Spanish center is giving away this month. Marketers set up a big glass cube in the middle of the Plaza Xa [...]
Does Your Mall Have Monopoly Tokens? That might be an unfair question. Not every town gets its own Monopoly edition. Luckily for the marketing team at White Lion Walk, theirs did. That Guildford Edition is being unveiled today, and with it comes the center's own announcement: It has commissioned 1,000 limited-edition play t [...]
CBL to Close Centers on Thanksgiving Day It's official. CBL & Associates Properties, Inc. has joined the ranks of retail operators who believe that there are limits to enticing consumers to shop til they drop every day of the year. The American developer has announced that its portfolio regional shopping centers [...]
Stockland Launches Christmas Art Competition Stockland has found a new way to get into consumers' homes this coming holiday season: through wrapping paper. The Australian developer has launched a competition in 43 of its properties across the country, inviting budding artists, designers, and doodlers to submit creative Christmas d [...]
LEGO Tour Wraps Up at Alderwood Mall It's been nine months since LEGO brought the Americana Roadshow to its first GGP partner property, Staten Island Mall (NY). Now the traveling exhibit of giant replicas of ico [...]
There’s No Shop Talk at This Mall Event Wisdom, Resilience, Social Change. That's the mantra for Think West, the inaugural festival that The School of Life will present next month to bring together cultural, education, and arts organizations with reside [...]
Image of the Week: Field’s Shopping Center The imagemakers at Field's shopping center put the spotlight on customers earlier this month with an online contest that celebrated them in all their natural beauty. The center invited participants to upload a photo booth picture of themselves to Instagram with the #FieldsLikeMe hashtag [...]
Pop-ups to Turn Work Site into Destination The City of Montreal, Canada, plans to embark on a four-year infrastructure upgrade of St. Catherine St., its major CBD artery, and both malls and retail shops will be stuck in the middle of the construction chaos. Everythi [...]
Hillcrest Takes Celebration to the Streets Hillcrest has built what it believes to be a top-notch retail destination with its recent $90m-plus renovation (over 68m USD) and tenant mix upgrade, but it isn't waiting for shoppers to come. Instead, its promotional team will soon hit the streets of Richmond Hill, Canada, to present a fal [...]
Olympians Get Heroes’ Homecoming The Rio Olympic and Paralympic Summer Games have now entered the history books and been committed to memory. At Manchester Arndale, though, the impact that the events had on sports fans around the world can still be felt. The UK center is paying homage to local Team Britain athletes w [...]
Outlet Parks Get Cash Injection It's been roughly one month since Tristan Capital Partners and The Lotus Group bought two of Northern Ireland's biggest retail parks: The Outlet in Banbridge and Steve Emery Joins Madison Marquette Madison Marquette has appointed a new general manager to oversee both its Bellevue Connection and Bay Vista properties on America [...]
Destiny USA Selling Itself as Fun Central If you visit Destiny USA's homepage and feel like you've landed on an amusement park's website, then the super-regional shopping and entertainment complex's marketing strategy is working. This six-story lakeside property in Syracuse, New York, has all the elements of a mega mall on paper, bu [...]
Food at Heart of Belmont Redevelopment Belmont Forum has cleared one more hurdle in its bid the reintroduce itself to Australian shoppers as an enhanced destination worth their time and money. The Perron Group got City Council's green light for a major multi-phase redev [...]
Designjunction on Display at King’s Cross Eight giant Monopoly-style houses have popped up on the grounds of Granary Square in London's King's Cross district, and they'll be home to both conceptual installations and live activities over the next few days. The [...]
Ruggieri New NAR Forum Chair The National Association of Realtors (NAR) has appointed a new chair for its Commercial Leadership Forum. Alex Ruggieri, senior investment advisor at SVN International Corp. (SVN), will assume the function officially in November, at the end of th [...]
BCSC Reveals Its New Brand: Revo It's not easy to re-brand a high-profile organization that has been around for decades. Today, BCSC is making that leap and reintroducing itself as Revo at its national conference in Manchester. The British retail property council says the move reflects changes in its sector, which has gro [...]
Tramsheds to Open F&B Learning Hub Tramsheds Harold Park won't open officially for another week, but the Sydney destination is already making inroads in the F&B market with buzz surrounding a multi-purpose space built with the community in mind. Last week, the Australian food emporium announced that it would [...]
Broadway Plaza Scales Up Macerich was recording $700 per sq. ft. in sales at Broadway Plaza when it decided that a major redevelopment was in order. Giving its affluent clientele in San Francisco's East Bay area more of everything—stores, amenities, [...]
How Do You Care for Special Needs Guests? It is a question to which few retail centers have stellar answers, beyond offering mobility-friendly amenities. Riverside shopping center does provide easy access to its property, including for customers with special needs, but that's just one aspect of its care program. The Hemel Hemp [...]
Alhambra to Host Fashion Pop-Ups It's tough to convince shoppers of your center's style credentials when it is located in an area called Cheapside (in Barnsley, UK). Alhambra's marketers are pulling all the stops, though, as they host their second Fashion Week. Launched this past Tuesday, the five-day event showcases [...]
Are Your Shoppers Cross-Booking Yet? The cross-booking craze has hit shoppers at Rives d'Arcins in France's Greater Bordeaux area. Given that the center is an eco-friendly project on the Garonne riverbank, we can well imagine that it is an ideal spot to find a bench and lose oneself in the pages of a good novel. A [...]
Membership Offers New Privileges at intu intu has just signed off on what could be a potentially lucrative exchange. It traded access to its 35 million annual shopping center visitors for its name on a credit card. Now it needs to convince consumers that the perks this co-branded payment method offers are too good to pass up. Th [...]
Marketgate Sees Return on Social Investment Last month, we told you that the redeveloped Marketgate shopping center was getting ready to unveil its new anchor tenant, a 3 [...]
New York Fashion Week Begins Today When New York Fashion Week (NYFW) officially opens today, invading various locations in the Big Apple, it will have more than the prospect of discovering new designer collections to attract visitors. Organizers have a few tricks up their stylish sleeves to drive engagement with a broader audience in ph [...]
No Green Thumb Required Here It almost looks like a hangout for avid gardeners, but VertU is actually an eatery dedicated to fostering healthy habits. Located in Montreal, Canada, it brings together the comforts of the indoors and the goodness of the outdoors through visual merchandising. Crayola Experience Opens at MOA Arts-and-crafts geeks might want to sit down for this piece of news: there is such a thing as a Crayola Experience + Store, and it's now at Mall of America. As the name suggests, it offers much more than the biggest selection o [...]
Who Wants to Play Grocery Store Keeper? There's a new temporary tenant at Glatt shopping center in Switzerland: a Mini Migros grocery store that's sized and outfitted to give children a place to take charge of one of life's most common tasks. But let's face it, this play area is also a way for retail giant Social Media Peeps Lead to Meals for Kids Devonshire Mall is trying out a two-pronged initiative to help children in need in its area. The Ontario, Canada, center is asking its shoppers to both visit in person and turn to their social networks to support its cause during Back to School. On the high-tech side, Devonshire Mall's mark [...]
These Students’ Work Life Starts at The Mall The Mall Wood Green and the National Citizen Service (NCS) renewed their partnership earlier this summer to run The Challenge, a vocational program that gave youths ages 15 through 17 a taste of real-life work. More than 60 stud [...]
Watch Out for Po and Crew this Holiday Season Well, we could have seen this one coming. DreamWorks Animation is getting set to kick some holiday marketing behind again this year when it brings its DreamPlace to malls across the United States and in the UK. This ti [...]
Simon Upgrades Style Lovers’ Looks While many fashion experts are busy delivering their '90s inspired lists of must-have styles for this upcoming fall, Simon mall teams are all about luxury. The "Discover Lux - Falls' Finest" campaign has hit the Web and it comes in a monochrome three-part video series: #BorrowedFromTheBoys, #Shine, [...]
Broadway Sydney Fills Retail Void with Fusion They call it a Cinderella dress, but the art installation that Broadway Sydney's marketers commissioned for the Australian center's void isn't about to turn into rags any time soon. The 13ft. high work is actually a giant canvas that displays light projections created with 3D mapping te [...]
Marlands Doubles Up Community Efforts The Marlands management team hasn't spent too much time patting itself on the back for 25 years of successful trading. Instead, to celebrate the center's anniversary, they decided to put the spotlight on shoppers and the local community. At the heart of the Marlands campaign i [...]
Changes at the Helm for Jones Lang LaSalle Christian Ulbrich has a new acronym to add to his title of incoming president of Jones Lang LaSalle Inc. (JLL): CEO. The real estate services and investment management firm made the official announcement yesterday, but the appointment is effective October 1. Ulbrich assumed his functions of presid [...]
Malls Give Gamers Pokémon GO Gyms It was Pokémon GO mania at Colonie Center a couple of weekends ago when the Albany (New York) mall launched a month long celebration of the popular game. In addition to featuring PokéStops, the center opened a pop-up gym that boosted its shopper traffic by 44 percent while some tena [...]
Galerie Place Ville Marie Is Stepping Out If Galerie Place Ville Marie (PVM) wants to get people talking with its parklets, then it's on the right track. Meshing art form with function, these public benches not only help maintain the downtown Montreal (Canada) center's reputation as a standout architectural work, but also support [...]
Block 37 Issues Pop-Up Retail Challenge Only standout retail concepts need apply. That's the message that managers of Block 37 in Chicago are delivering to would-be pop-up tenants. Located in the heart of the famous Chicago Loop downtown district, the center is on the lookout for something special in its third annual "Search for [...]
Xscape Yorkshire Gets Snowzone to Wakefield Some 50 tonnes of snow kept shoppers at Trinity Walk last weekend. The shopping center is located in Wakefield, UK, so no this was not a freakish act of nature. It was pure unexpected entertainment. The center teamed up with Snozone from
Nordstrom Hosts “Off the Wall” Bash for Vans Nordstrom should really be charging visiting parents a nominal entry fee for its Pop-In@Nordstrom x Vans event because they're about to score some major points with their kids and teens while back-to-school shopping. The upscale American department store has formed a marketing collaboration wi [...]
Prairie Ridge Center Reaches Final Phase When Block & Company, Inc. headed an investment group to purchase a 90-acre property on the north side of Interstate 20 in Grand Prairie, Texas, back in 1998, it got a piece of not much more than untamed grassland. Eighteen years and six development phases later, the Prairie Ridge [...]
BCSC Names Its New Chief Executive There are exciting times ahead for the British Council of Shopping Centres (BCSC). Edward Cooke, formerly director of policy and public affairs, has now been confirmed as the new chief executive. The other big news: the council will be renamed, rebranded and repositioned, with all details to be [...]
Retail District’s Newest Attraction Is an Office It's enclosed but outdoors, playful yet meant for work: Downtown Silver Spring's (DTSS) new Outbox community office is what retail disruption is all about. Presented by Adventist HealthCare, it's a space that local of [...]
Cherry Hill Photo, The Noerr Programs Unite The secret's out now: Cherry Hill Photo (Marlton, New Jersey) and The Noerr Programs (Arvada, Colorado) have completed the merger of their two firms, which provide Santa and Easter Bunny photo experiences at leading shopping ce [...]
Dixie Outlet Mall Shoppers to Get VR Lounge If the current Pokémon GO craze proves anything, it's that you can create community around technology. Canada's Dixie Outlet Mall has plans to do the same and bring people together when it launches i [...]
Primark to Open at Redeveloped Marketgate Lynn Ison and the rest of Marketgate Shopping Centre's management team might not be around to see the effects of their latest community relations initiative. The center manager recently hosted the Mayor of Lancaster (UK), Cllr Robert Redfern, for an official ceremony that marked the en [...]
How Far Would You Run for Charity? The collective distance was over 200 miles for customers who participated in The Shops at Liberty Place's Treadmill Challenge last month. In so doing, they raised nearly $10,000 for charity. Sweat Fitness presented the June 1 e [...]
ICSC’s MOCIAL+ Is Just Around the Corner Mark your diaries because the ICSC MOCIAL+ conference is opening in a couple of weeks. With "Marketing, Advertising & Sponsorship in a Digital Age" as its tagline, the event will see retailers, shopping center developers and managers, tech innovators, and other professionals come together on Aug [...]
Shoppers to Hop on Smoothie-Making Bike It's summer in the UK, and it's hot. What do shoppers there crave? The Mall Wood Green is suggesting fresh fruit smoothies that are as good for customers' health as they are tasty. On August 11, the center will give its customers a chance to make their own cool drinks at its bicycle [...]
The Palms Makes Enhanced Mobility a Priority Be. Accessible has some ambitious plans to make New Zealand the most accessible country in the world for people with disabilities, and it's counting on businesses like The Palms Shopping Centre to bring this to fruition. The s [...]
Mall Display Garners over $1M in Donations There's no shortage of possible celebration themes to choose from in a calendar year, but The Hildreds shopping center is partial to one: Lifeboat Week. The UK mall will mark the occasion by setting up a display that has thus far helped it raise more than £800,000 (nearly 1.06 [...]
JLL Takes on Tinder in Love Match Swipe right, swipe left. You know—pardon, have heard of—the Tinder match-making app. Well, JLL thinks there's a better way for people to find a mate: go to the mall and meet potential matches in person. One of the p [...]
Pacific Fair to Get a PR Boost from Vogue The chances of Pacific Fair's planned re-launch getting lost in the mass of retail news are slim to none. The Australian shopping center will unveil its redeveloped self in high style this coming September 8, when it hosts its first-ever Vogue Fair in partnership with Malls Turn their Attention to Seniors Oakridge is one retail destination that can claim to grow with its shoppers. The Canadian upscale mall runs a Senior's Centre (OSC) whose more than 400 members, ages 55 and older, drop in regularly to socialize, take a fitness [...]
Hyperdome Has One Sweet Decor Theme After months of planning and a few teasers to generate some word-of-mouth promotion, The Candy Academy is now up and running at Hyperdome shopping center. Launched at a Kid's Club VIP [...]
Students Turn Mall Furniture into Art Pieces CrownGate Shopping Centre received 622 entries for its second annual decorating competition, and now nine students from the Herefordshire and Worcestershire (UK) regions will see their book-shaped bench art on display within the center's Chapel Walk all summer long. The students, age [...]
Mall Walkway Gets a Timely Facelift What do you do with an empty mall walkway? You dress it up and hope for the best. Moreno Valley Mall didn't quite leave things entirely to chance when it decided to cover up a rather dreary-looking walkway, even if it will now be up to shoppers to brings its marketing strategy to life. [...]
Nestlé Unveils Its Past with Nest Pop-up It's been 150 years since Henri Nestlé opened his first factory in Vevey at Lake Geneva, Switzerland, back in 1866. To mark this milestone, the brand went back to its birthplace to set up a 6,626 m2 (just over 71,322 sq.ft.) pop-up open house that honors its history. It called on the Malls Get Their Game Face On As national teams from around the world wrap up their trials ahead the Rio 2016 Olympic Summer Games, brands and retail destinations are positioning themselves as the ideal partners for fans of the ultimate sporting event series. Brentwood Town Centre is in the midst of a major redevel [...]
Scandinavian Designers in Spotlight in Berlin Berlin Fashion Week is in full swing and one of city's high-profile shopping centers is participating by hosting a free side event that highlights the talents of 15 Scandinavian designers. Bikini Berlin is also the curato [...]
Alexandra Pier’s $78M Project on Track The Canadian city of Montreal will be celebrating its 375th birthday next year, and its Port Authority (MPA) is planning to give residents a special present: improved access to their waterfront. The MPA has partnered with the Bayfair Hosts Giant Knit-a-thon It took the Ninja Knits just five days to turn 4,000 meters of yarn into a public work of art doubling as a knitted seat at Bayfair Shopping Centre (Bayfair) in Mt Maunganui, New Zealand. The community group did get some e [...]
These 3 Mobile Apps Can Support Retail Staff When it comes to finding an app for your company’s needs, there are options to support virtually any targeted goal. For most companies, the existence of a customer clientele means that customer service is an essential component of running a successful and smooth operation. This is especially true [...]
Fairy Dust Prevails at Sherwood Park It was a whimsical mall marketing idea with all the components children love. Incorporating fairies and magical moments, Sherwood Park Mall's 'Enchanted Garden' event is storytelling rolled out at a creative high spurring on the curious with a bit of drama, a call to action, and an inte [...]
150 Kids Spend the Night at The Mall Boy scouts, girl guides, and fire cadets got busy honing their already above-average life skills last weekend at The Mall Luton's Giant Sleepover event. More than 150 of them descended upon the UK shopping center to work alongside members of Shoppers Step onto Theater of Retail Stage While some malls try to attract people to their food courts with frequent shopper cards and dinner-and-a-movie combos, Westfield Innaloo is offering patrons their 30 seconds of fame. On June 25, it will host an 'Innaloo V Food' contest that will test participants' eating prowess and give re [...]
Fathers Honored at NorthPark Center When parents and their children visit NorthPark Center this coming weekend, they'll have one last chance to take in an exhibition that connects them to their community: the Father of the Year Awards photo gallery. Now celebrating [...]
A Walk in An Autistic Shopper’s Shoes There aren't too many shopping centers that would qualify their experience as a nightmare for any customer. intu Trafford Centre is, however, owning up to what is a reality for its autistic visitors. Even more surprising, the UK mall is sharing evidence of it with the general public thr [...]
This Public Artwork Has Over 3,500 Images Royal Victoria Place's (RVP) owners are currently polling the community and dreaming up redevelopment plans that might bring a state-of-the-art rooftop cinema to the UK property. But when it recently came time to celebrate the center's 21st birthday, marketing director Marc Burchett and th [...]
Grant Park Revives Old Target Site GoodLife Fitness is planning to launch two retail concepts side by side at Canada's Grant Park Shopping Centre. In early 2017, the operator will open a 25,000 sq.ft. GoofLife Fitness co-ed club and a 12,000 sq.ft. Fit4Less [...]
Harbour Town Set to Wrap Up $20m Expansion Twenty-five new outlet stores are now calling Harbour Town home. Located on Australia's Gold Coast, the center launched its North Western mall on May 27th, signalling the near completion of a $20 million (14.7 million USD) expansion. Among the big brands opening their doors to deal-se [...]
The Mall Paints the Town Pink Pink Flamingos? No, this isn't Florida but a city in the UK. Locals had The Mall Luton and themselves to thank for that as they recently watched the shopping center's giant flamingo-themed float go by in the parade that marked the 40th anniversary of the Luton International Carnival. [...]
WithMe Rethinks Retail at Macerich Center Santa Monica Place might have to come up with a new leasing category to keep track of its latest incoming tenant's performance. E-tailer, pop-up, high-tech entertainment venue, flagship store—WithMe is all of that, and it's debuting tod [...]
Facebook Leads Shoppers to $2 Food Trail Sunnybank Plaza and Sunny Park Shopping Centre have already bumped up the number of restaurants and vendors that will participate in the annual $2 Food Trail Winter Edition to more than 40. Now the Brisbane, Australia, retail a [...]
Singapore Shoppers Hit the Mall Beach A life of leisure is tough, but someone's got to step up and live it. Just ask shoppers at Singapore's 313@somerset. They're being treated to a #313LIFEISABEACH event and sales promotion, and chances are they're doing their best to cope. Launched on April 15, the event gives customers p [...]
Mall to Open a Summer Candy Academy. Sweet! When Hyperdome wrapped up its April in Wonderland campaign, marketing manager Melissa Shaw and her team knew they were onto something. The Queen of Hearts theme, based on Alice in Wonderland, and all its spin-offs were a hit with children and their families during the scho [...]
How Much Heat Could You Handle? What would you do to win free return tickets to Japan? Some determined shoppers at the JCube mall in Singapore are willing to test themselves and their taste buds for that chance by participating in the So Spicy Challenge. Created as a playful incentive to eat out at the mall more often, [...]
DIX30 Pop-up Exhibit Draws Social Attention What does staring at an art piece have to do with retail sales? Apparently a lot if you're a store owner at Quartier DIX30 in Montreal, Canada. Located on the city's South Shore, the center operates quasi like a micro-city, a destination that locals and visitors head to for work (in th [...]
Berlin Takes “Smart City” Show to the Mall This year's Hannover Messe recently thrust some 190,000 visitors ever closer to the Industrial Age 4.0. visitBerlin was there to present its own futuristic vision of a Smart City, with augmented reality avatars from Mall Tests Shoppers’ Emoji Literacy image001 image002 This Mall Fashion Film Will Make You Pause Self-appreciation seems to have turned into a commodity of its own in the retail sector, and Australia’s Macquarie Centre is among its traders. The mall has launched its AW16 campaign, titled Love Yourself, and it's chosen a couple of TV actors to deliver its storyline: Sophie Lowe [...]
The Atrium Opens at Greenwood Plaza The dust has settled and now Greenwood Plaza can welcome patrons to The Atrium, a dining destination that has replaced its old food court. The North Sydney, Australia, center held its official launch on May 2 with the re-introduction of five local favorites— City of Cake Coming to Trinity Leeds Forget about your kale chips and green smoothies for a moment; who's craving some sponge cake? Soon there will be plenty of the calorie-rich, ganache filled treat at Trinity Leeds as the UK center hosts the City of Cake edible art show. Next [...]
London Mall Carves Reading Nooks in Trees At the start of a new fashion season, the question that malls tend to ask their shoppers most is, "What are you wearing?" At Liverpool One, though, the question on everyone's mind these days is, "What are you reading?" The London, UK, center is offering visitors literary escapes under its R [...]
Dixie Steps Out for a Wild Marketing Ride The Dixie Outlet Mall's promotional team got its own branded truck and it's taken it to the streets of five municipalities of the Greater Toronto Area to present its latest footwear collections. With its fashion jungle graphics, the Wild for Shoes truck is like a boutique on wheels. [g [...]
Now Here’s an Event for an Upscale Center How's your foot-eye coordination? We know it's a bit of an odd thing to think about, but you'd get it if you were playing on the snookball field that The Beach has set up. In classic Dubai fashion, the center is presenting somewhat familiar entertainment, but with a twist. Snookball is a relativel [...]
Center Draws Green-Thumbed Shoppers Home cooks living in Summerville, USA, have two ways of getting fresh herbs: they can buy them at the grocery store or grow their own at Assembly Row. To celebrate May Day, the center will unveil its community garden and launch a monthly Assembly gROWs program for hobby gardeners. With the [...]
Kids to Give Rubbish Bins A New Look The Mall Wood Green has a plan to make kids and young teenagers care more about protecting their environment. To do it, the UK center is focusing on trash and asking local students to help redesign its collection bins. It won't make the waste disappear, but it's a step in raising awa [...]
H&M Swaps 30% Discounts for Old Garments Fast-fashion giant H&M is putting its money where its proverbial mouth is during its World Recycle Week. The retailer has dedicated an entire section of its U.S. website to the sustainability movement, and it promises to foo [...]
This Mall’s Food Market Could Be the Future Boxpark in East London, UK, has just taken a page from the food marketing book and it's applying one of its primary principles: a good name goes a long way. Until Sunday, the pop-up mall is hosting a Superfoodmarket on The Green. This is a fresh F&B market with a twist: a healthy lifestyle [...]
Highland Park Village Hosts Private Fair It's been a while since Stella McCartney last visited Texas. Last week, the British fashion designer was back and at Highland Park Village, where she opened a store in 2011. The upscale Dallas shopping center welcomed her with her very o [...]
Eglinton Square Delivers Feel-Good Campaign If it's the little things that count, then Eglinton Square could be on its way to fostering that elusive shopper loyalty. The Toronto, Canada, mall recently held a #DayMade event over two Saturday afternoons to provide brief but enjoyable interludes in its customers' day while giving back [...]
K11 Blends Offline & Online for Latest Exhibit Take the idea of responsive Web design and apply it to a made-for-retail art exhibit, and you'll get K11's Urban Sense. Through May 15, the art-focused mall is hosting the exhibition that offers a close look at Hong Kong's urban environment an [...]
Kings Plaza Recycles the Runway The dresses that Kings Plaza in New York City intends to present on its stage this upcoming Earth Day (April 22) have no chances of ever being labeled as fast fashion. They're made out of trash, so good luck getting them from the catwalk to retail shops. Still, they do fit the moniker in [...]
Instagram Pop-up Gallery is Open at Bluewater @IGersKent is a community of Instagram fans in Kent, UK, that have been very active recently. Over the past year, it ran monthly themed competitions and has amassed a collection of 1,850 images that represent snippets of its members' lives. The 48 winning entries among them now form [...]
Style Secrets Unveiled at UCM Social influencers are weighing in on what trends are hot this spring and how everyday consumers can replicate them by shopping at Upper Canada Mall (UCM). But while those consumers might see them merely as style experts, the center sees them as media vehicles. For Jennifer Kleinberg, UCM [...]
Renamed Waverley Mall Opens in Scotland Catalyst Capital put in £4 million (5.64 million USD) and 18 months of work to turn its now defunct Princess Mall into what it hopes will become a destination retail hub in the heart of Edinburgh, Scotland: Waverley Mall. The develop [...]
Mall Styling Service Goes Off-Site Westfield Stratford City in East London is running a little Digital Age experiment. It's taking its personal styling service off-site and to the local Sanderson boutique hotel's su [...]