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At Akmerkez, Playgrounds Aren’t Just for Kids
Don't be fooled by the primary colors, cubbies, and swings—Akmerkez (Istanbul, Turkey) had much more in mind than entertaining families with small children when it set up its Triangle Terrace. It envisioned it as a homestay getaway for harried shoppers looking for a place to [...]
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The Great Mall Campout

Switzerland's biggest mall went all out to earn the loyalty of shopping families this summer with back-to-back activities that ranged from donut design to superhero meet-and-greets. It then ended the season with a first: A full-on campout.

Three weeks ago, Sho [...]

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Game of Thrones: The Spin-offs Live On
The now cult TV series, Game of Thrones might have ended, but fans' attachment to it has yet to weaken. For those who are in withdrawal, Arenas de Barcelona in Spain has a tailor-made event series beginning today: Game of Thrones, The Challenge. For ten days, shoppers will get to lose t [...]
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High-tech Escape: IBM at Bikini Berlin
When consumers think of IBM, they mostly envision PCs and enterprise information systems. The company recently brought its Pop-up Experience to Germany's Bikini Berlin, intent on widening that perspective. Until [...]
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How Do You Curate Your Mall’s Art Collection?
In this era of focused retail-based placemaking, public art has emerged as a powerful draw for targeted consumer groups and the community at large. Where commissioned one-off pieces used to surprise shoppers, entire collections are now part of the landscape. Art curation is one more thing to add to the management to-do list and a series of new tool [...]
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What’s Next: Nature-anchored Retail
Like the line separating physical from online retailing has all but disappeared, so too has the barrier between indoor and outdoor environments. This week, we highlight one European property that has fully joined the movement that's taking consumers back to nature. That property is Tactics Subscribers Read More...
Divide & Conquer: Shopping Days for Him & Her
Consumers might be in full control of their shopping journeys, but it doesn't mean that retail teams shouldn't do everything they can to anticipate their customers' needs. Shoppi Tivoli (Spreitenbach, Switzerland) occasionally takes the divide-and-conquer approach to live up [...]
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Fickle Spring? There Are Retail Igloos for That
Too hot, too cold, too rainy, too sunny—it's tough for Mother Nature to get the weather right and that can turn steady retail traffic into a mere trickle. Manifesto Market has a solution for that. The central Prague food and culture market introduced igloo shelters fo [...]
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Budding Retailers Get Schooled at City 2
Three months isn't enough to learn all the tricks of the retail trade, but for a dozen young adults who've been selected for an internship in Belgium's first-ever mall-based teaching concept store, it's a dream start in the industry. Earlier this month, City 2 shopping center in B [...]
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A Literature Dispenser? Klépierre Offers One
Arcades (Noisy-le-Grand, France) is serving up quick reads along with refreshments from its vending machines. The Klépierre shopping center is the latest in a rapidly growing list of high-traf [...]
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