Banner

Region

Asia
At Akmerkez, Playgrounds Aren’t Just for Kids
Don't be fooled by the primary colors, cubbies, and swings—Akmerkez (Istanbul, Turkey) had much more in mind than entertaining families with small children when it set up its Triangle Terrace. It envisioned it as a homestay getaway for harried shoppers looking for a place to [...]
Read More...
What’s Next: The Seamless Fashion Experience

Every aspect of the retailing industry is being deconstructed, but the customer remains at its core and is stronger than ever. Even in the fashion category, where the ultimate experience used to be to fit into a top designer's clothing, the dynamic is changing and creators are tripping over each other as they rush to deliver custom and on-demand [...]

Tactics Subscribers Read More...
ICONSIAM’s Big Draw
There's a little current of excitement that comes from uncovering unique artisanal products at an affordable price. Shoppers will find plenty of them at Art Story by Autistic Thai, the small installation of artworks for sale that the Tactics Subscribers Read More...
This Is Not Your Average Buffet
You've got food emporiums on one end of the trendy culinary spectrum and small-footprint boutique eateries on the other, and smack in the middle is a Taiwanese market leader that hopes its concept is exportable. Charoen Pokphand Foods PLC (CPF) and Taiwan’s Tactics Subscribers Read More...
K11 Mall Gives Shoppers a Reason to Smile
K11 Mall in Hong Kong is celebrating its 10th anniversary this year with a series of feel-good events and activities that are meant to bring the community together. Known to mix art and technology, the center set up a digital Smiling Wall game on its third floor to capture snapsh [...]
Tactics Subscribers Read More...
K11 Mall Taps into Wellness Trend
Mindfulness has to be one of the top retail marketing buzzwords of the past couple of years. Hong Kong's K11 Mall (K11) team first used it as a base to create a nature and craft concept zone. Now it's turning its K11 Natural communal area into a money-making special event and workshop [...]
Tactics Subscribers Read More...
Google Gives Play Store Community Appeal
Who says you can't do a little good while you're browsing for new gaming apps? Google has just announced a new update to its Play Store that allows Android users to do just that. In the spirit of this year's Giving Season, the tech giant set up a new support service on its platf [...]
Tactics Subscribers Read More...
We Bare Bears’ Big Mall Takeover
Forget Pokémon Go! This holiday season, Frasers Property Singapore wants shoppers to get hooked on its new Frasers Experience (FRx) app and it's devised a game to do it, with shoppers standing to win over S$250,000 (US$182,883) worth of prizes. The developer launche [...]
Tactics Subscribers Read More...
Retailtainment Port of Call
Traditionalists are often pitted against innovators when it comes to developing a brand's story and visual signature. Justified as a search for authenticity, it's a marketing habit that could sell a retail destination short and actually inhibit its ability to offer customers an environment that both befits their modern lifestyles and produces the t [...]
Tactics Subscribers Read More...
Building Up Credit
Thailand might not have the stature of its Malaysia and Singapore neighbors to the south when it comes to the world's financial markets, but a couple of players are hoping to draw attention to their latest retail-focused deal nonetheless. Siam Piwat Co. Ltd., the comp [...]
Tactics Subscribers Read More...