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South Africa
What’s Next: AI Influencers
Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will require companies to transform their strategies. No longer will they be selling to their previous direct customers and consumers anymore, but rather to preferred artificial intelligence platforms. [...]
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Project Runway Finds Its Mall Headquarters
What separates run-of-the-mill fashion from catwalk-worthy couture is often in the details—the grade of materials, employing distinctive shades, and finding the elements that can bring creative cohesiveness to a collection. Would-be designers are testing their abilities in all these areas, thanks to a shopping center's new role as a home base for [...]
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Facebook Launches Brand Collabs Manager
Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Tactics Subscribers Read More...
A Conscious H&M
Once a fast-fashion retail darling, H&M is facing challenges in sustaining the attention and patronage of bargain hunters who've lately been gazing at other, lower-cost options and online deals. But despite circulating news that some US$4.3 billion worth of apparel, footwe [...]
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TLC, Hubber Sign Uber Car Ad Deals
TLC, Primedia Unlimited's indoor lifestyle advertising specialist firm, is about to get Samsung, Tactics Subscribers Read More...
KRP’s Acts of Love
Consumers are beginning to learn that plastic caps and tags belong in the recycling bin. What happens to them afterwards, however, is often of little interest. Over the past fives years, one South African shopping center has been injecting more meaning into the environmentally friendly act, using it as the basis of a fundraising initiative that has [...]
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What’s Next: VR Celebrity Events at the Mall
It's the beginning of the year and your shoppers want to start it right with a renewed commitment to overall wellness. For motivation, they can head to your mall bookstore and grab a copy of one of Deepak Chopra's inspirational books, or strap on a virtual reality (VR) heads [...]
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Coke x Adobe x You
If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
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InspiHer: Four Million Shoppers and Counting
Consumers expect specialized knowledge, as well as products from their favorite retail destinations and brands nowadays. They want access to experience-based advice just as much. Up to four million of them are about to find it all online, thanks to SPARK Media's new InspiHer network. Launched [...]
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Malls Get Creative for Earth Hour
Shoppers will have to wait another month before their local centers turn into rally points for environmental awareness and general sustainability causes on Earth Day (April 22). They recently got a chance to get in the right mindset, though, when properties around the globe observed Earth Hour [...]
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