Mirvac Has All the Basics Covered
The Aussie commercial developer launched an online marketplace for centers in New South Wales, Queensland, and Victoria.
Whether they’re trying their hand at baking or need a refill on fresh java beans for their daily home-office break, shoppers can still rely on their local Mirvac Retail (Mirvac) center traders to take care of them. The developer’s promise comes in the form of a new venture: the Essentials Express online marketplace. Designed to cover properties in three Australian regions, it allows customers to order staples online and pick them up via drive-thru.
To make it easy for shoppers to find their new local hub, Mirvac simply added “express” before each participating center’s website URL (e.g., express.moneepondscentral.com.au). Once there, customers can search the entire inventory available or zero-in on specific categories, such as Fruit & Veg, Deli Selection, and curated Meal Packs.
“Key to this has been a willingness of our retail partners involved to be agile and rapid in the rollout of the Essentials Express. Our retailers have been very enthusiastic and we are thrilled to deliver a curated and collaborative online solution so they can to continue to serve their customers,” noted Kelly Miller, general manager, Retail at Mirvac.
“Importantly for Mirvac Retail, it is our opportunity to support smaller and locally loved retailers who may not have the scale and resources traditionally to adapt their operating models and implement these type of technology solutions.”
According to Teresa Giuffrida, general manager, Innovation at Mirvac, applying customer-centric methodology from Mirvac’s award-winning Hatch innovation program has been key, with the entire team moving quickly from concept to market.
“The mission of Hatch is to deliver innovations that solve customer pain points. Essentials Express at Mirvac Retail centers is a perfect example of how Hatch innovation methodology has been applied at a time of extraordinary community restrictions to social gatherings due to Covid-19, to support the development of new approaches to solve customer problems,” she said.
Miller added that Mirvac Retail remained focused on helping retailers get through this disruptive period. Essentials Express is already showing good early results, so the company will add new capabilities to the platform and roll out the concept beyond its current locations at Monee Ponds Central (Melbourne) and Cherrybrook Village (Sydney) to other properties in New South Wales (Rhodes Waterside and East Village) and Queensland (Toombul and Orion Springfield Central).