Volume 29 Issue 2
Setting the Scene
Providing local context to your shopping center’s brand story via holiday décor programs and visual merchandising is more important than ever.
Volume 29 Issue 1
Meet Generation Z
There's a lot more to this diverse group of consumers and shoppers in the making than you might think.
Volume 28 Issue 1
Creative play areas are just the beginning in shopping centers’ bid to win over families.
Volume 28 Issue 2
Spruce Up the Holidays
It's time to dust off the baubles and prep your center to lift shoppers' spirits.
Volume 28 Issue 3
Get into the Tech Game
Break your brain with a rundown of some of the year’s most creative and productive retail activations.
Volume 28 Issue 4
Color Your World
Visual merchandising is a powerful form of non-verbal marketing communication. Refresh it now before shoppers return.
Volume 27 Issue 1
The Merry Maker's Handbook
Dust off the decorations and prime your center staff to welcome holiday guests in style.
Volume 27 Issue 2
The 20/20 Marketers
Retail destinations clarify their market positioning through visual merchandising.
Volume 26 Issue I
The Big Show
Beyond price and service, visual merchandising might have the biggest impact on shopper behavior.
Volume 26 Issue 2
Creative ideas to deliver your shopping center's best-ever holiday experience.
Volume 26 Issue 3
The space between brick-and-mortar and online is where shoppers are won or lost.
Volume 26 Issue 4
Retail marketers have (finally) figured out that they need more than face paint and basic play sets to entertain kids at the mall.
Volume 25 Issue 1
Gearing Up for Mall 2.0
Today's dream shopping center is a mobile Web-supported, interactive offline/online environment where visitors are able to connect, socialize, do business, eat, learn, explore art and culture, and be entertained. Oh, and there are stores there too.
Volume 25 Issue 2
All Decked Out
Inspiring ideas to turn your mall halls into a shopping wonderland
Volume 25 Issue 3
Where To Next, Target Shopper?
The business of running commercial real estate properties has come under attack in recent years, especially from pure-play online retailers. Regardless, center managers and marketers still seem to know how to sustain consumer's attention.
Volume 24 Issue 1
Malls for Top Destination
In the race to win retail dominance, every shopper’s vote is a swing vote.
Volume 24 Issue 2
Lighting up the Holidays
From traditional décor to high-tech installations, everything in the mall environment contributes to delivering a magical and destination-worthy holiday experience for shoppers.
Volume 23 Issue 1
The Power to Grow - Part 1
Multidisciplinary teams increasingly at the core of productivity strategies.
Volume 23 Issue 2
Breaking All The Rules
Malls Defy Convention with Innovative Décor Concepts.
Volume 23 Issue 3
Tech the Halls 2014
The magic is in the integration of online and on-site marketing strategies to create a memorable holiday experience.
Volume 22 Issue 1
A Balancing Act
Effective ad campaigns have the right mix of creativity and bottom-line functionality.
Volume 22 Issue 2
Setting the Holiday Scene
Decor a key part of a shopping center’s experiential marketing strategy.
Volume 22 Issue 3
Malls harness social media’s potential as customer feedback tools.
Volume 22 Issue 4
Shopping centers are turning into leisure and entertainment hubs, and beginning to rival traditional venues.
Volume 22 Issue 5
In Full Bloom
A few ideas to keep mall marketing fresh and get your visitors shopping this spring.
Volume 21 Issue 1
Catch Them If You Can
We’ve spotted temporary retailing innovations from Mall of America, IKEA, Vacant, Grand Indonesia Shopping Town and more.
Volume 21 Issue 2
Strokes of Genius
Get inspired by creative holiday advertising campaigns.
Volume 21 Issue 3
All The Right Moves
A new technology-powered marketing revolution has hit the mall floor.
Volume 21 Issue 4
Customers Say, “No Exceptions!”
Shopping center accountability leads to do-good CSR policies and initiatives.
Volume 21 Issue 5
Bringing It All Together
See how successful theme decor supports overall marketing campaigns.
Volume 20 Issue 1
A Strong Mix
Innovative technology and unconventional signage placements give shoppers a brand new experience.
Volume 20 Issue 2
Open Casting Call
Cold readings and shopping challenges among effective methods to find the right people to play holiday hosts at your mall.
Volume 20 Issue 3
The Amazing Mall Race
From social media campaigns to DIY Q.R. codes, the mall marketing toolbox is getting a major upgrade.
Volume 20 Issue 4
Don't Drop Those Now!
Customer loyalty might be a myth, but shoppers still want their perks.
Volume 20 Issue 5
Bring It On
Malls bend the old marketing rules to satisfy the needs of the modern family.
Volume 20 Issue 6
A behind-the-scenes look at special event planning—from budgeting to PR strategies.
Volume 19 Issue 1
Designs On New Food Experiences
Shopping center food courts go beyond old-style convenience.
Volume 19 Issue 2
Welcome to Chicagoland
We turn back the clock to relive some of the high points of ICSC’s 2010 Fusion Conference and U.S. MAXI Shopping Center Awards.
Volume 19 Issue 3
The Marketing Lab
Web-based marketing strategies offer the promise of heightened consumer engagement.
Volume 19 Issue 4
Tracking Mall Best-sellers
Arresting visuals, motivational copy, emotional connections and multi-platform delivery are key to effective campaigns.
Volume 19 Issue 5
The Lock Pickers
Savvy marketers unlock their centers’ potential with alternative revenue strategies.
Volume 18 Issue 1
Handle With Care
Malls find creative ways to deliver their message to shoppers visually.
Volume 18 Issue 2
Time to Act
Malls get proactive and focus more intensely on creative leasing to fill income gaps.
Volume 18 Issue 3
Divine decor kept shoppers' spirits high and brought some levity to what was expected to be a dreary 2008 holiday season.
Volume 18 Issue 4
The Technology Report
New marketing tools help shorten the retail sales cycle.
Volume 18 Issue 5
It's Show Time
Marketers find productivity in mall entertainment.
Volume 17 Issue 1
Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting into the game with wireless promotions and searchable websites.
Volume 17 Issue 2
The Art of Talking To Tenants
Whether you’re trying to attract an exciting new tenant to your mall or you’re seeking new ways to keep your current tenants in the loop, communication is the key.
Volume 17 Issue 3
The Big Chase
Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.
Volume 17 Issue 4
Malls rely on their loyalty clubs to retain customers and maintain productivity levels.
Volume 17 Issue 5
Shopping centers open their eyes and mind to their demographic reality.
Volume 17 Issue 6
Malls learn to walk the blurry media line between news and entertainment.
Volume 16 Issue 1
Encouraging Environmental Sustainability
You and your shoppers can help save the planet! Malls around the globe are moving quickly to change the face of their operations and inform shoppers in the process.
Volume 16 Issue 2
A Sensational Summer of Inspirational Fun
A look at integrated marketing events that take school age kids beyond fun and into events and programs that both inspire and educate participants.
Volume 16 Issue 3
Adults Just Want To Have Fun
With just a casual glance, most malls seem to have a Holiday focus that is firmly placed on kids who want to see Santa. Look past Santa’s glitz and you’ll find grown-up events.
Volume 16 Issue 4
There’s no getting away from it; disasters happen. But as surprising as it may seem, shopping centers are very often the light at the end of the tunnel when disaster strikes. Here we take a look at different disasters and the heartfelt shopping mall response.
Volume 16 Issue 5
What's Your Theme?
Take it from your Marketing Guru, theme really matters. In fact, theme should be your mall’s marketing mantra. Keeping a specific theme in mind will help guide the creation of events that can be integrated throughout the mall.
Volume 16 Issue 6
Jazzed Up For MAXI Night
Once again MAXI Fever brought out an international array of finalists and their supporters for a fashionable night designed to reward the best in shopping center marketing success.
Volume 15 Issue 1
Stars have the power to draw big crowds to your shopping center.
Volume 15 Issue 2
There’s no denying that shopping center food courts are more important to the shopping experience than ever before. Here’s how some malls are moving their munch.
Volume 15 Issue 3
Line-up Your Holiday Headlines
Sending your Holiday message to the media and to your shoppers can be key in driving headline communications that make both reporters and shoppers sit up and listen.
Volume 15 Issue 4
The Cute and The Cuddly
We love our animals! Over 60 percent of Americans own at least one pet. That’s enough shoppers to push animal- and pet-focused events well into the mall marketing matrix.
Volume 15 Issue 5
Nurturing a Social Conscience
Cause marketing at the mall level goes well beyond your basic feel good event. Malls are positioned to inform patrons and encourage shoppers to act with their hearts and money.
Volume 15 Issue 6
Blowing Away The Competition
The Windy City of Chicago welcomes the 2006 ICSC MAXI Awards as the International marketing competition once again brings shopping center excellence to the forefront.
Volume 14 Issue 1
The Buzz About Technology
Wading through all the technology buzz in the marketplace can be a daunting , but it can help your center shine brighter.
Volume 14 Issue 2
Avdertising on the Edge
It's time to claim your creative freedom and engage all of your center's shoppers.
Volume 14 Issue 3
Now That's Entertainment!
Attracting the attention of consumer-savvy shoppers is fast becoming a competition of big, splashy shows and events.
Volume 14 Issue 4
Small shopping centers take some big marketing steps. Plus, a few tips on how to get the most out of turnkey options.
Volume 14 Issue 5
Focusing on Visual Impact
Like it or not, shoppers are affected by everything they see so turn your center into an eye-catching gallery that features retailers.
Volume 14 Issue 6
MAXI Stars Brighten the NIght
San Diego, California welcomes ICSC delegates to the 33rd annual MAXI Awards.
Volume 13 Issue 1
Super Tenant Relations
Do you really know what your tenants and store managers are thinking? Lean in and listen to what they had to say in a forum.
Volume 13 Issue 2
Can You Hear Them Now?
Recognizing the hidden value of shopper information, and looing for patterns that can influence marketing decisions.
Volume 13 Issue 3
Slammin' Some Holiday Shizzle
Learn how to deliver your message to the lucrative and expanding teen market.
Volume 13 Issue 4
A Chance at the Good Life
Having contest insurance means offering bigger ticket prizes, which is what will ultimately attract shoppers.
Volume 13 Issue 5
Attention: This Is Your Mall
Deliver your message creatively because on-mall advertising is driving consumer action.
Volume 13 Issue 6
Marketing Stars Shine Bright in Texas
ICSC delegates get a heartfelt "Howdy!" in San Antonio, Texas, where the marketing ideas were brighter, if not bigger.
Volume 12 Issue 1
Shopping in the Land Down Under
We take a look at the virbant, diverse and expanding Australian shopping center scene.
Volume 12 Issue 2
The standout strategies in the high-stakes game of marketing smaller retail centers.
Volume 12 Issue 3
On His Way
Santa drive the entertainment at shopping centers during the holidays so that retailers can be more productive.
Volume 12 Issue 4
Boomers: All Grown Up and Ready to Shop
What really matters to the now older "me generation" is the worthiness of their everyday expereinces.
Volume 12 Issue 5
Marketing to Kids
Today's playful but retail-savvy mall visitors are tomorrow's active shoppers.
Volume 12 Issue 6
Viva Las Vegas
We celebrate a year of electrifying shopping center and retail marketing in the City of Lights.
Volume 11 Issue 1
Defining Your Style
How a popular cultural movement is reflected in new shopping centers, mall renovations, tenant mix planning and collaterals.
Volume 11 Issue 2
Concourse retailers in office towers, airports, train stations and other non-traditional retail groupings, offer service and selection to some of the busiest shoppers.
Volume 11 Issue 3
Holiday Campaigns Go Online
Mall websites are the darlings of many online shoppers. In this issue, we examine how holiday campaigns are making it online.
Volume 11 Issue 4
Retail Gets Streetwise
Main street retailers and shopping center developers are a major force behind today’s urban revival.
Volume 11 Issue 5
In the aftermath of September 11, shopping centers quickly became an emotional rallying point for individuals and communities.
Volume 11 Issue 6
Your Turn to Shine
This year's ICSC Fall Management Marketing Conference was a chance for delegates to ponder their industry's reinvention.
Volume 10 Issue 1
To Your Health
Malls break down barriers to fitter and healthier lifestyles for shoppers of all ages.
Volume 10 Issue 2
Category marketing is a useful tool when you want to send would-be customers a specific message about your mall’s selection.Available In Print
Volume 10 Issue 3
In the Name of Service
Develop a strategy for enhancing customers’ shopping experience during the busy holiday season.
Volume 10 Issue 4
Amidst construction rubble, marketing directors find ways to preserve a positive shopping experience.
Volume 10 Issue 5
Visually capturing the promise of your center to attract shoppers and establish loyalty.
Volume 10 Issue 6
The conference seccions, the poolside parties, the MAXIs—yes, this year's Florida fall convention was full on.
Volume 9 Issue 1
Look closely at your market and research which outreach programs customers are most willing and able to support.
Volume 9 Issue 2
Focus on Tourism
Trade partnerships make out-of-town visitors' experience about more than shopping, It turns retailing into an attraction.
Volume 9 Issue 3
Relax: We've Got Marketing Idaes for Less Stress this Christmas
make the most of your holiday advertising creative with billboards, catalogs, print, and direct mail.Available In Print
Volume 9 Issue 4
Beyond the Old Approach
Gain a new understanding of managing customer data. Hint: It's not about the numbers but about relationships.
Volume 9 Issue 5
Bricks & Clicks
Online shopping is a $15 billion a year business, but you can redirect that Web traffic to your brick-and-mortar mall.
Volume 9 Issue 6
Hip, Hip, Hooray!
The ICSC MAXI Awards, the Canadian Maple Lead Awards—we've got all the winners covered in our special feature.
Volume 8 Issue 2
Cash is King: Catering to the Affluent Customer
The rich can shop anywhere they want, so marketing to them is about experience, relationships, and service.Available In Print
Volume 8 Issue 3
Theme decor comes with its challenges, like erecting displays in vertical or outdoor shopping centers.Available In Print
Volume 8 Issue 4
Food for Thought
Far from the dungeon-like food courts of the past, today’s small eateries are attractions unto themselves.Available In Print
Volume 8 Issue 5
As Time Goes By
We celebrate 50 years of shopping center marketing. Delver into our decade-by-decade retrospective.Available In Print
Volume 8 Issue 6
Smile! You're a Winner!
ICSC recognizes the people behind the programs that won top MAXI honors at this year's convention in Denver.Available In Print
Volume 8 Issue 1
Brave New World
It's the element of excitement that marketers are counting on to draw visitors with retail entertainment.Available In Print
Volume 7 Issue 6
Bright Ideas, Winning Programs
ICSC takes San Francisco to unveil and celebrate the winners of its MAXI Awards.Available In Print
Volume 7 Issue 5
Profits Rule the New Mall Game
Shopping center developers must now satisfy Wall Street's demans for even bigger profits.Available In Print
Volume 7 Issue 4
Teen Alert: Those Baggy Pants Have Deep Pockets
Driving the momentum of many a successful retailer, today's teens pack a major financial punch.Available In Print
Volume 7 Issue 3
Wrapped Up and Ready for Christmas
Cross-cultural marketing drives traffic and sales in malls that recognize the changing face of Christmas in North America.Available In Print
Volume 7 Issue 2
Too Many Stores...Too Little Time
Overwhelmed shoppers are starting to crave malls that offer unique shopping experiences.Available In Print
Volume 7 Issue 1
Wrestling Mall Market Share
Visa, Amex and MasterCard are going to the mat to win the loyalty of mall customers.Available In Print
Volume 6 Issue 6
And The Winners Are...
ICSC takes its fall convention and glitzy MAXI Award celebration to Chicago.Available In Print
Volume 6 Issue 5
The Seven Deadly Marketing Sins
Observe the divine rules for breaking the habit of making costly mistakes and concentrating on initiatives that affect marketshare.Available In Print
Volume 6 Issue 4
Summer's Over: It's Back to School
Think student discounts, homework helpers, stylish uniforms, and outreach initiatives like family literacy programs.
Volume 6 Issue 3
Ideas to Brighten the Holiday Blues
Playful promotions and whimsical decor help blurr the lines between shopping and entertainment.Available In Print
Volume 6 Issue 2
The Power of PR: Does Your Mall's Image Need a Lift?
Positive news can counteract negative stories, but few marketers would base PR succes solely on the number of press clippings.Available In Print
Volume 6 Issue 1
Career Control: Taking a Proactive Approach
Today, marketing directors often look to go to a larger center with a larger budget—and a bigger salary.Available In Print
Volume 5 Issue 6
All the Jazz on the Fall Convention
ICSC celebrates the 25th anniversary of the MAXI Awards shopping center marketing competition.Available In Print
Volume 5 Issue 5
Cashing In On The Olympics
The centennial Games provided a golden opportunity to turn shopping into an Olympic event.Available In Print
Volume 5 Issue 4
Reading Writing Retail
Students are inspired by projects that offer a behind-the-scenes look at real-world topics that are relevant to them.Available In Print
Volume 5 Issue 3
We've got some holiday marketing ideas that will make your spirits bright.Available In Print
Volume 5 Issue 2
Plugging into Corporate Sponsorships
Experts predict that corporate spending for sponsorships will top $5 billion in 1996.Available In Print
Volume 5 Issue 1
Educating retailers provides them with a new perspective on what marketing really means.Available In Print
Volume 4 Issue 6
Marketing industry veteran Conrad Levinson has some advice on getting maximum bang for minimum bucks.Available In Print
Volume 4 Issue 5
Catching the 'Butterfly' Shopper
Savvy shopping center marketers warn that getting some repeat business from flightly customers shouldn't be mistaken for loyalty.Available In Print
Volume 4 Issue 4
Are You on the Net, Yet?
Cruising customers turn to windows shopping as centers start go online.Available In Print
Volume 4 Issue 3
Holiday Help: Christmas Ideas that Fly
The sky's the limit in festive entertainment—from musical classics to children's circles to deals for Scrooges.Available In Print
Volume 4 Issue 2
Happy Birthday, Baby!
Birthdays and anniversaries are always cause for retail celebration,a nd for hosting center-wide events and sales promotions.Available In Print
Volume 4 Issue 1
Are fashion shows stil effective for shopping centers wanting to make a style statement?Available In Print
Volume 3 Issue 6
Thinking Big: marketing Ideas for Small Centers
Running with the big dogs takes creative budgeting initiatives, such as cooperative advertising campaigns.Available In Print
Volume 3 Issue 5
Fresh Food Court Ideas
Hungry for sales, shopping centers are coming up with dedicated promotions that build loyalty and encourage more visits.Available In Print
Volume 3 Issue 4
Mall Safety: Blowing the Whistler on Crime
A mall's poor security image will keep customers away. The solutions: community cooperatives and special event programs.Available In Print
Volume 3 Issue 3
The Heat Is On!
From festive catalogs to traditional decor: Explore some cool holiday ideas for planning the perfect Christmas.Available In Print
Volume 3 Issue 2
Seniors Are Doing What in the Mall?
Seniors are living longer and spending more. When the oldest Boomers hit 50 in 1996, the mature market will explode.Available In Print
Volume 3 Issue 1
Learn how to create the right formula to reward your best customers.Available In Print
Volume 2 Issue 6
Tourist Attraction: Cashing In on the Visitors' Market
Using cooperative partnerships is one way to make the most of visiting shoppers with money to spend.Available In Print
Volume 2 Issue 5
Ethnic Marketing: Waking Up to the New Reality
Multilingual communication and more diverse special event themes are among strategies to reach a broader audience.Available In Print
Volume 2 Issue 3
Calling All Kids!
Chidren's influence on consumer household spending adds up to more than $132 billion every year.Available In Print
Volume 2 Issue 2
Database Marketing : Are You Targeting the Wrong People?
Major shifts in consumer spending means mass-marketing plans and promotions of the past are no longer as effective.Available In Print
Volume 2 Issue 1
North County Fair Solves the Case of Motivating Employees
Scotland Yard Shuttle Program among the techniques that the California mall used to get employees on board for its holiday parking program.Available In Print
Volume 1 Issue 3
Outdoor Advertising: Larger than Life
Billboards, especially 3-D ones, help brands make considerable visual impact on the marketplace.Available In Print
Volume 1 Issue 2
Service That Won't Make Them Nervous
Delivering quality service is what sets top retailers and shopping centers apart from the competition.Available In Print
Volume 1 Issue 1
Launching Our First Issue
The shopping center industry now has its very own marketing trade publication. Be informed, get inspired, and innovate.Available In Print