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Highlight Issues

Coming Through!

Volume 26 Issue Holiday Edition

Coming Through!

Creative ideas to deliver your shopping center's best-ever holiday experience.

Back Issues

The Big Show

Volume 26 Issue I

The Big Show

Beyond price and service, visual merchandising might have the biggest impact on shopper behavior.

Gearing Up for Mall 2.0

Volume 25 Issue Technology Edition

Gearing Up for Mall 2.0

Today's dream shopping center is a mobile Web-supported, interactive offline/online environment where visitors are able to connect, socialize, do business, eat, learn, explore art and culture, and be entertained. Oh, and there are stores there too.

All Decked Out

Volume 25 Issue Holiday Edition

All Decked Out

Inspiring ideas to turn your mall halls into a shopping wonderland

Where To Next, Target Shopper?

Volume 25 Issue Shopping Center Business Edition

Where To Next, Target Shopper?

The business of running commercial real estate properties has come under attack in recent years, especially from pure-play online retailers. Regardless, center managers and marketers still seem to know how to sustain consumer's attention.

Malls for Top Destination

Volume 24 Issue 1

Malls for Top Destination

In the race to win retail dominance, every shopper’s vote is a swing vote.

Lighting up the Holidays

Volume 24 Issue 2

Lighting up the Holidays

From traditional décor to high-tech installations, everything in the mall environment contributes to delivering a magical and destination-worthy holiday experience for shoppers.

The Power to Grow - Part 1

Volume 23 Issue 1

The Power to Grow - Part 1

Multidisciplinary teams increasingly at the core of productivity strategies.

Breaking All The Rules

Volume 23 Issue 2

Breaking All The Rules

Malls Defy Convention with Innovative Décor Concepts.

Tech the Halls 2014

Volume 23 Issue 3

Tech the Halls 2014

The magic is in the integration of online and on-site marketing strategies to create a memorable holiday experience.

A Balancing Act

Volume 22 Issue 1

A Balancing Act

Effective ad campaigns have the right mix of creativity and bottom-line functionality.

Setting the Holiday Scene

Volume 22 Issue 2

Setting the Holiday Scene

Decor a key part of a shopping center’s experiential marketing strategy.

Listen Up!

Volume 22 Issue 3

Listen Up!

Malls harness social media’s potential as customer feedback tools.

Top Acts

Volume 22 Issue 4

Top Acts

Shopping centers are turning into leisure and entertainment hubs, and beginning to rival traditional venues.

In Full Bloom

Volume 22 Issue 5

In Full Bloom

A few ideas to keep mall marketing fresh and get your visitors shopping this spring.

Catch Them If You Can

Volume 21 Issue 1

Catch Them If You Can

We’ve spotted temporary retailing innovations from Mall of America, IKEA, Vacant, Grand Indonesia Shopping Town and more.

Strokes of Genius

Volume 21 Issue 2

Strokes of Genius

Get inspired by creative holiday advertising campaigns.

All The Right Moves

Volume 21 Issue 3

All The Right Moves

A new technology-powered marketing revolution has hit the mall floor.

Customers Say, “No Exceptions!”

Volume 21 Issue 4

Customers Say, “No Exceptions!”

Shopping center accountability leads to do-good CSR policies and initiatives.

Bringing It All Together

Volume 21 Issue 5

Bringing It All Together

See how successful theme decor supports overall marketing campaigns.

A Strong Mix

Volume 20 Issue 1

A Strong Mix

Innovative technology and unconventional signage placements give shoppers a brand new experience.

Open Casting Call

Volume 20 Issue 2

Open Casting Call

Cold readings and shopping chal­lenges among effective methods to find the right people to play holiday hosts at your mall.

The Amazing Mall Race

Volume 20 Issue 3

The Amazing Mall Race

From social media campaigns to DIY Q.R. codes, the mall marketing toolbox is getting a major upgrade.

Don't Drop Those Now!

Volume 20 Issue 4

Don't Drop Those Now!

Customer loyalty might be a myth, but shoppers still want their perks.

Bring It On

Volume 20 Issue 5

Bring It On

Malls bend the old marketing rules to satisfy the needs of the modern family.

Little Secrets

Volume 20 Issue 6

Little Secrets

A behind-the-scenes look at special event planning—from budgeting to PR strategies.

Designs On New Food Experiences

Volume 19 Issue 1

Designs On New Food Experiences

Shopping center food courts go beyond old-style convenience.

Welcome to Chicagoland

Volume 19 Issue 2

Welcome to Chicagoland

We turn back the clock to relive some of the high points of ICSC’s 2010 Fusion Conference and U.S. MAXI Shopping Center Awards.

The Marketing Lab

Volume 19 Issue 3

The Marketing Lab

Web-based marketing strategies offer the promise of heightened consumer engagement.

Tracking Mall Best-sellers

Volume 19 Issue 4

Tracking Mall Best-sellers

Arresting visuals, motivational copy, emotional connections and multi-platform delivery are key to effective campaigns.

The Lock Pickers

Volume 19 Issue 5

The Lock Pickers

Savvy marketers unlock their centers’ potential with alternative revenue strategies.

Handle With Care

Volume 18 Issue 1

Handle With Care

Malls find creative ways to deliver their message to shoppers visually.

Time to Act

Volume 18 Issue 2

Time to Act

Malls get proactive and focus more intensely on creative leasing to fill income gaps.

Heavenly Holidays

Volume 18 Issue 3

Heavenly Holidays

Divine decor kept shoppers' spirits high and brought some levity to what was expected to be a dreary 2008 holiday season.

The Technology Report

Volume 18 Issue 4

The Technology Report

New marketing tools help shorten the retail sales cycle.

It's Show Time

Volume 18 Issue 5

It's Show Time

Marketers find productivity in mall entertainment.

Marketing Unplugged

Volume 17 Issue 1

Marketing Unplugged

Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting into the game with wireless promotions and searchable websites.

The Art of Talking To Tenants

Volume 17 Issue 2

The Art of Talking To Tenants

Whether you’re trying to attract an exciting new tenant to your mall or you’re seeking new ways to keep your current tenants in the loop, communication is the key.

The Big Chase

Volume 17 Issue 3

The Big Chase

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Weather Eye

Volume 17 Issue 4

Weather Eye

Malls rely on their loyalty clubs to retain customers and maintain productivity levels.

Marketing Complexion

Volume 17 Issue 5

Marketing Complexion

Shopping centers open their eyes and mind to their demographic reality.

Mixed Signals

Volume 17 Issue 6

Mixed Signals

Malls learn to walk the blurry media line between news and entertainment.

Encouraging Environmental Sustainability

Volume 16 Issue 1

Encouraging Environmental Sustainability

You and your shoppers can help save the planet! Malls around the globe are moving quickly to change the face of their operations and inform shoppers in the process.

A Sensational Summer of Inspirational Fun

Volume 16 Issue 2

A Sensational Summer of Inspirational Fun

A look at integrated marketing events that take school age kids beyond fun and into events and programs that both inspire and educate participants.

Adults Just Want To Have Fun

Volume 16 Issue 3

Adults Just Want To Have Fun

With just a casual glance, most malls seem to have a Holiday focus that is firmly placed on kids who want to see Santa. Look past Santa’s glitz and you’ll find grown-up events.

Surviving Disaster

Volume 16 Issue 4

Surviving Disaster

There’s no getting away from it; disasters happen. But as surprising as it may seem, shopping centers are very often the light at the end of the tunnel when disaster strikes. Here we take a look at different disasters and the heartfelt shopping mall response.

What's Your Theme?

Volume 16 Issue 5

What's Your Theme?

Take it from your Marketing Guru, theme really matters. In fact, theme should be your mall’s marketing mantra. Keeping a specific theme in mind will help guide the creation of events that can be integrated throughout the mall.

Jazzed Up For MAXI Night

Volume 16 Issue 6

Jazzed Up For MAXI Night

Once again MAXI Fever brought out an international array of finalists and their supporters for a fashionable night designed to reward the best in shopping center marketing success.

Celebrity Smackdown

Volume 15 Issue 1

Celebrity Smackdown

Stars have the power to draw big crowds to your shopping center.

Munching Orders

Volume 15 Issue 2

Munching Orders

There’s no denying that shopping center food courts are more important to the shopping experience than ever before. Here’s how some malls are moving their munch.

Line-up Your Holiday Headlines

Volume 15 Issue 3

Line-up Your Holiday Headlines

Sending your Holiday message to the media and to your shoppers can be key in driving headline communications that make both reporters and shoppers sit up and listen.

The Cute and The Cuddly

Volume 15 Issue 4

The Cute and The Cuddly

We love our animals! Over 60 percent of Americans own at least one pet. That’s enough shoppers to push animal- and pet-focused events well into the mall marketing matrix.

Nurturing a Social Conscience

Volume 15 Issue 5

Nurturing a Social Conscience

Cause marketing at the mall level goes well beyond your basic feel good event. Malls are positioned to inform patrons and encourage shoppers to act with their hearts and money.

Blowing Away The Competition

Volume 15 Issue 6

Blowing Away The Competition

The Windy City of Chicago welcomes the 2006 ICSC MAXI Awards as the International marketing competition once again brings shopping center excellence to the forefront.

The Buzz About Technology

Volume 14 Issue 1

The Buzz About Technology

Wading through all the technology buzz in the marketplace can be a daunting , but it can help your center shine brighter.

Avdertising on the Edge

Volume 14 Issue 2

Avdertising on the Edge

It's time to claim your creative freedom and engage all of your center's shoppers.

Now That's Entertainment!

Volume 14 Issue 3

Now That's Entertainment!

Attracting the attention of consumer-savvy shoppers is fast becoming a competition of big, splashy shows and events.

Stand Out

Volume 14 Issue 4

Stand Out

Small shopping centers take some big marketing steps. Plus, a few tips on how to get the most out of turnkey options.

Focusing on Visual Impact

Volume 14 Issue 5

Focusing on Visual Impact

Like it or not, shoppers are affected by everything they see so turn your center into an eye-catching gallery that features retailers.

MAXI Stars Brighten the NIght

Volume 14 Issue 6

MAXI Stars Brighten the NIght

San Diego, California welcomes ICSC delegates to the 33rd annual MAXI Awards.

Super Tenant Relations

Volume 13 Issue 1

Super Tenant Relations

Do you really know what your tenants and store managers are thinking? Lean in and listen to what they had to say in a forum.

Can You Hear Them Now?

Volume 13 Issue 2

Can You Hear Them Now?

Recognizing the hidden value of shopper information, and looing for patterns that can influence marketing decisions.

Slammin' Some Holiday Shizzle

Volume 13 Issue 3

Slammin' Some Holiday Shizzle

Learn how to deliver your message to the lucrative and expanding teen market.

A Chance at the Good Life

Volume 13 Issue 4

A Chance at the Good Life

Having contest insurance means offering bigger ticket prizes, which is what will ultimately attract shoppers.

Attention: This Is Your Mall

Volume 13 Issue 5

Attention: This Is Your Mall

Deliver your message creatively because on-mall advertising is driving consumer action.

Marketing Stars Shine Bright in Texas

Volume 13 Issue 6

Marketing Stars Shine Bright in Texas

ICSC delegates get a heartfelt "Howdy!" in San Antonio, Texas, where the marketing ideas were brighter, if not bigger.

Shopping in the Land Down Under

Volume 12 Issue 1

Shopping in the Land Down Under

We take a look at the virbant, diverse and expanding Australian shopping center scene.

Small Talk

Volume 12 Issue 2

Small Talk

The standout strategies in the high-stakes game of marketing smaller retail centers.

On His Way

Volume 12 Issue 3

On His Way

Santa drive the entertainment at shopping centers during the holidays so that retailers can be more productive.

Boomers: All Grown Up and Ready to Shop

Volume 12 Issue 4

Boomers: All Grown Up and Ready to Shop

What really matters to the now older "me generation" is the worthiness of their everyday expereinces.

Marketing to Kids

Volume 12 Issue 5

Marketing to Kids

Today's playful but retail-savvy mall visitors are tomorrow's active shoppers.

Viva Las Vegas

Volume 12 Issue 6

Viva Las Vegas

We celebrate a year of electrifying shopping center and retail marketing in the City of Lights.

Defining Your Style

Volume 11 Issue 1

Defining Your Style

How a popular cultural movement is reflected in new shopping centers, mall renovations, tenant mix planning and collaterals.

Flying High

Volume 11 Issue 2

Flying High

Concourse retailers in office towers, airports, train stations and other non-traditional retail groupings, offer service and selection to some of the busiest shoppers.

Holiday Campaigns Go Online

Volume 11 Issue 3

Holiday Campaigns Go Online

Mall websites are the darlings of many online shoppers. In this issue, we examine how holiday campaigns are making it online.

Retail Gets Streetwise

Volume 11 Issue 4

Retail Gets Streetwise

Main street retailers and shopping center developers are a major force behind today’s urban revival.

Standing United

Volume 11 Issue 5

Standing United

In the aftermath of September 11, shopping centers quickly became an emotional rallying point for individuals and communities.

Your Turn to Shine

Volume 11 Issue 6

Your Turn to Shine

This year's ICSC Fall Management Marketing Conference was a chance for delegates to ponder their industry's reinvention.

To Your Health

Volume 10 Issue 1

To Your Health

Malls break down barriers to fitter and healthier lifestyles for shoppers of all ages.

Category Marketing

Volume 10 Issue 2

Category Marketing

Category marketing is a useful tool when you want to send would-be customers a specific message about your mall’s selection.

Available In Print
In the Name of Service

Volume 10 Issue 3

In the Name of Service

Develop a strategy for enhancing customers’ shopping experience during the busy holiday season.

Constructive Marketing

Volume 10 Issue 4

Constructive Marketing

Amidst construction rubble, marketing directors find ways to preserve a positive shopping experience.

Creative Imaging

Volume 10 Issue 5

Creative Imaging

Visually capturing the promise of your center to attract shoppers and establish loyalty.

Recovered Yet?

Volume 10 Issue 6

Recovered Yet?

The conference seccions, the poolside parties, the MAXIs—yes, this year's Florida fall convention was full on.

Helping Hands

Volume 9 Issue 1

Helping Hands

Look closely at your market and research which outreach programs customers are most willing and able to support.

Focus on Tourism

Volume 9 Issue 2

Focus on Tourism

Trade partnerships make out-of-town visitors' experience about more than shopping, It turns retailing into an attraction.

Relax: We've Got Marketing Idaes for Less Stress this Christmas

Volume 9 Issue 3

Relax: We've Got Marketing Idaes for Less Stress this Christmas

make the most of your holiday advertising creative with billboards, catalogs, print, and direct mail.

Available In Print
Beyond the Old Approach

Volume 9 Issue 4

Beyond the Old Approach

Gain a new understanding of managing customer data. Hint: It's not about the numbers but about relationships.

Bricks & Clicks

Volume 9 Issue 5

Bricks & Clicks

Online shopping is a $15 billion a year business, but you can redirect that Web traffic to your brick-and-mortar mall.

Hip, Hip, Hooray!

Volume 9 Issue 6

Hip, Hip, Hooray!

The ICSC MAXI Awards, the Canadian Maple Lead Awards—we've got all the winners covered in our special feature.

Cash is King: Catering to the Affluent Customer

Volume 8 Issue 2

Cash is King: Catering to the Affluent Customer

The rich can shop anywhere they want, so marketing to them is about experience, relationships, and service.

Available In Print
Holiday Turn-Ons

Volume 8 Issue 3

Holiday Turn-Ons

Theme decor comes with its challenges, like erecting displays in vertical or outdoor shopping centers.

Available In Print
Food for Thought

Volume 8 Issue 4

Food for Thought

Far from the dungeon-like food courts of the past, today’s small eateries are attractions unto themselves.

Available In Print
As Time Goes By

Volume 8 Issue 5

As Time Goes By

We celebrate 50 years of shopping center marketing. Delver into our decade-by-decade retrospective.

Available In Print
Smile! You're a Winner!

Volume 8 Issue 6

Smile! You're a Winner!

ICSC recognizes the people behind the programs that won top MAXI honors at this year's convention in Denver.

Available In Print
Brave New World

Volume 8 Issue 1

Brave New World

It's the element of excitement that marketers are counting on to draw visitors with retail entertainment.

Available In Print
Bright Ideas, Winning Programs

Volume 7 Issue 6

Bright Ideas, Winning Programs

ICSC takes San Francisco to unveil and celebrate the winners of its MAXI Awards.

Available In Print
Profits Rule the New Mall Game

Volume 7 Issue 5

Profits Rule the New Mall Game

Shopping center developers must now satisfy Wall Street's demans for even bigger profits.

Available In Print
Teen Alert: Those Baggy Pants Have Deep Pockets

Volume 7 Issue 4

Teen Alert: Those Baggy Pants Have Deep Pockets

Driving the momentum of many a successful retailer, today's teens pack a major financial punch.

Available In Print
Wrapped Up and Ready for Christmas

Volume 7 Issue 3

Wrapped Up and Ready for Christmas

Cross-cultural marketing drives traffic and sales in malls that recognize the changing face of Christmas in North America.

Available In Print
Too Many Stores...Too Little Time

Volume 7 Issue 2

Too Many Stores...Too Little Time

Overwhelmed shoppers are starting to crave malls that offer unique shopping experiences.

Available In Print
Wrestling Mall Market Share

Volume 7 Issue 1

Wrestling Mall Market Share

Visa, Amex and MasterCard are going to the mat to win the loyalty of mall customers.

Available In Print
And The Winners Are...

Volume 6 Issue 6

And The Winners Are...

ICSC takes its fall convention and glitzy MAXI Award celebration to Chicago.

Available In Print
The Seven Deadly Marketing Sins

Volume 6 Issue 5

The Seven Deadly Marketing Sins

Observe the divine rules for breaking the habit of making costly mistakes and concentrating on initiatives that affect marketshare.

Available In Print
Summer's Over: It's Back to School

Volume 6 Issue 4

Summer's Over: It's Back to School

Think student discounts, homework helpers, stylish uniforms, and outreach initiatives like family literacy programs.

Ideas to Brighten the Holiday Blues

Volume 6 Issue 3

Ideas to Brighten the Holiday Blues

Playful promotions and whimsical decor help blurr the lines between shopping and entertainment.

Available In Print
The Power of PR: Does Your Mall's Image Need a Lift?

Volume 6 Issue 2

The Power of PR: Does Your Mall's Image Need a Lift?

Positive news can counteract negative stories, but few marketers would base PR succes solely on the number of press clippings.

Available In Print
Career Control: Taking a Proactive Approach

Volume 6 Issue 1

Career Control: Taking a Proactive Approach

Today, marketing directors often look to go to a larger center with a larger budget—and a bigger salary.

Available In Print
All the Jazz on the Fall Convention

Volume 5 Issue 6

All the Jazz on the Fall Convention

ICSC celebrates the 25th anniversary of the MAXI Awards shopping center marketing competition.

Available In Print
Cashing In On The Olympics

Volume 5 Issue 5

Cashing In On The Olympics

The centennial Games provided a golden opportunity to turn shopping into an Olympic event.

Available In Print
Reading Writing Retail

Volume 5 Issue 4

Reading Writing Retail

Students are inspired by projects that offer a behind-the-scenes look at real-world topics that are relevant to them.

Available In Print
Glad Tidings

Volume 5 Issue 3

Glad Tidings

We've got some holiday marketing ideas that will make your spirits bright.

Available In Print
Plugging into Corporate Sponsorships

Volume 5 Issue 2

Plugging into Corporate Sponsorships

Experts predict that corporate spending for sponsorships will top $5 billion in 1996.

Available In Print
Making Headway

Volume 5 Issue 1

Making Headway

Educating retailers provides them with a new perspective on what marketing really means.

Available In Print
Guerrilla Marketing

Volume 4 Issue 6

Guerrilla Marketing

Marketing industry veteran Conrad Levinson has some advice on getting maximum bang for minimum bucks.

Available In Print
Catching the 'Butterfly' Shopper

Volume 4 Issue 5

Catching the 'Butterfly' Shopper

Savvy shopping center marketers warn that getting some repeat business from flightly customers shouldn't be mistaken for loyalty.

Available In Print
Are You on the Net, Yet?

Volume 4 Issue 4

Are You on the Net, Yet?

Cruising customers turn to windows shopping as centers start go online.

Available In Print
Holiday Help: Christmas Ideas that Fly

Volume 4 Issue 3

Holiday Help: Christmas Ideas that Fly

The sky's the limit in festive entertainment—from musical classics to children's circles to deals for Scrooges.

Available In Print
Happy Birthday, Baby!

Volume 4 Issue 2

Happy Birthday, Baby!

Birthdays and anniversaries are always cause for retail celebration,a nd for hosting center-wide events and sales promotions.

Available In Print
Selling Style

Volume 4 Issue 1

Selling Style

Are fashion shows stil effective for shopping centers wanting to make a style statement?

Available In Print
Thinking Big: marketing Ideas for Small Centers

Volume 3 Issue 6

Thinking Big: marketing Ideas for Small Centers

Running with the big dogs takes creative budgeting initiatives, such as cooperative advertising campaigns.

Available In Print
Fresh Food Court Ideas

Volume 3 Issue 5

Fresh Food Court Ideas

Hungry for sales, shopping centers are coming up with dedicated promotions that build loyalty and encourage more visits.

Available In Print
Mall Safety: Blowing the Whistler on Crime

Volume 3 Issue 4

Mall Safety: Blowing the Whistler on Crime

A mall's poor security image will keep customers away. The solutions: community cooperatives and special event programs.

Available In Print
The Heat Is On!

Volume 3 Issue 3

The Heat Is On!

From festive catalogs to traditional decor: Explore some cool holiday ideas for planning the perfect Christmas.

Available In Print
Seniors Are Doing What in the Mall?

Volume 3 Issue 2

Seniors Are Doing What in the Mall?

Seniors are living longer and spending more. When the oldest Boomers hit 50 in 1996, the mature market will explode.

Available In Print
Loyalty Marketing

Volume 3 Issue 1

Loyalty Marketing

Learn how to create the right formula to reward your best customers.

Available In Print
Tourist Attraction: Cashing In on the Visitors' Market

Volume 2 Issue 6

Tourist Attraction: Cashing In on the Visitors' Market

Using cooperative partnerships is one way to make the most of visiting shoppers with money to spend.

Available In Print
Ethnic Marketing: Waking Up to the New Reality

Volume 2 Issue 5

Ethnic Marketing: Waking Up to the New Reality

Multilingual communication and more diverse special event themes are among strategies to reach a broader audience.

Available In Print
Calling All Kids!

Volume 2 Issue 3

Calling All Kids!

Chidren's influence on consumer household spending adds up to more than $132 billion every year.

Available In Print
Database Marketing : Are You Targeting the Wrong People?

Volume 2 Issue 2

Database Marketing : Are You Targeting the Wrong People?

Major shifts in consumer spending means mass-marketing plans and promotions of the past are no longer as effective.

Available In Print
North County Fair Solves the Case of Motivating Employees

Volume 2 Issue 1

North County Fair Solves the Case of Motivating Employees

Scotland Yard Shuttle Program among the techniques that the California mall used to get employees on board for its holiday parking program.

Available In Print
Outdoor Advertising: Larger than Life

Volume 1 Issue 3

Outdoor Advertising: Larger than Life

Billboards, especially 3-D ones, help brands make considerable visual impact on the marketplace.

Available In Print
Service That Won't Make Them Nervous

Volume 1 Issue 2

Service That Won't Make Them Nervous

Delivering quality service is what sets top retailers and shopping centers apart from the competition.

Available In Print
Launching Our First Issue

Volume 1 Issue 1

Launching Our First Issue

The shopping center industry now has its very own marketing trade publication. Be informed, get inspired, and innovate.

Available In Print