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Coke x Adobe x You
If you ever dreamed of adding your design signature to an iconic brand like Coca-Cola, then this is your chance. The beverage giant has teamed up with Adobe for a global creative series challenge and it w [...]
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Lighting Up the Mall
It's Thursday afternoon in the main atrium of a busy mall. Despite the traffic of people zipping in and out of the surrounding shops, some visitors are delving into an entirely different and luminous world. It must be Diwali. Each year, India's Diwali holiday marks a moment when people pause to celebrate lights, both literally and figuratively. [...]
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Malls Get Creative for Earth Hour
Shoppers will have to wait another month before their local centers turn into rally points for environmental awareness and general sustainability causes on Earth Day (April 22). They recently got a chance to get in the right mindset, though, when properties around the globe observed Earth Hour [...]
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6 Avoidable Reasons Why Loyalty Schemes Fail
Loyalty marketing; everyone is trying to do it, but very few are getting it right. Shopping centers are becoming increasingly experimental and, as the race is on to become the most digitally connected property, a loyalty scheme is the obvious choice when looking to bridge customers' online and offline shopping experiences. Schemes have three mai [...]
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Now Here’s an Event for an Upscale Center
How's your foot-eye coordination? We know it's a bit of an odd thing to think about, but you'd get it if you were playing on the snookball field that The Beach has set up. In classic Dubai fashion, the center is presenting somewhat familiar entertainment, but with a twist. Snookball is a relativel [...]
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Malls, Retailers Celebrate International Women’s Day
If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just that last weekend when it donated 20 percent of p [...]
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Guinness World Records Seeks Mall Hosts
Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, its creative VP, what the most appropria [...]
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New Coca-Cola Global Campaign a Tearjerker
Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketing strategy that will see the company develop [...]
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MAPIC Convention to Go Ahead as Scheduled
The people of France are showing their resilience in the aftermath of the recent attacks in Paris, and Reed MIDEM is adopting the same stance. The event organizer confirmed earlier today that its international Read More...
The Grove Helps Bring Qatar Airways to LA Residents
Qatar Airways is opening up service to Los Angeles International Airport (LAX) in January, so last weekend it hit The Grove to get to know the locals. The three-day Discover Qatar Airways event brought airline amenities to the busy [...]
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