Bonnie Doon Shopping Center’s shoppers had the chance to win a trip with Santa to his old neighborhood—Nunavut.
Make headline news—without breaking the bank. Done properly, PR can turn a mediocre retail scheme into a success.
Strategic planning and research fill the gap that separates thriving shopping centres from merely operational schemes. Done right, they can offer corporate and on-site marketers critical insight into consumers’ minds, and access to their wallets.