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Charity Partnerships, Community Room
An Aussie center’s CSR initiatives helps the local community end 2020 on a positive note.
The year 2020 has tested the resilience of the world's citizenry, but the CSR team at one Westfield shopping center still believes that there are plenty of reasons to feel grateful. This month, it is giving shoppers a platform to express their [...]
Community Room, Design Studio, Visual Merchandising
Local creatives get valuable exposure as in-line retail space morphs into pop-up studios.
Consumers' growing interest in how things are made has been a boon for the theater of retail. The orchestrated chaos of open professional kitchens, live painting sessions—they want to see it all. So, for Fashion Week, Emporium Melbourne is da[...]
Apps, Community Relations, Community Room, Technology Lab
European mega mall helps sports club members check in and check out safely despite COVID-19.
The restrictions are getting tighter for public facilities and clubs of all sorts across Europe, but a retail center's tech team has figured out a way to loosen the COVID-19 pandemic's grip on their operations: A free mobile app and QR code che[...]
Community Relations, Community Room
For the team at Kirkgate Shopping, now is no time to ignore mental health issues.
Mental health issues are often invisible until they get out of hand, but a UK center is doing what it can to remove the stigmas so that help gets to those who need it most.
Kirkgate Shopping in Bradford launched a visual campaign throughout [...]
TV personality, Rick Mercer is among the celebrities who have joined the campaign.
Nobody will be dumping ice buckets on their heads for this challenge, but organizers are hoping for the same type of momentum to build as it had for the global ALS campaign. Yorkdale (Toronto, Canada) is only asking its customers to take a vide[...]
The Morguard center’s BeYou community program is helping to fight youth isolation during COVID-19.
It's an unusual year for Big Brothers Big Sisters of Canada, to say the least. The organization that normally gives youth much-needed mentorship opportunities through one-on-one interactions with caring adults in real life has seen nearly all i[...]
Hammerson and Brent Cross offers a boost to those working in the trenches during COVID-19.
It's tough to be generous when your retail center's bottom line is in dire need of a lift. Then again, it's just as difficult for consumers who were hit hard by COVID-19 to choose shopping as their therapy of choice. For Hammerson and its Brent[...]
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Charity Partnerships, Community Relations, Community Room
Artists desperate to secure exhibit space find support at their local mall.
The "Sign of the Dove" has been a parking lot beacon directing shoppers to West County Center in Greater St. Louis (USA) for more than 50 years. COVID-19 having forced the cancellation of several art fairs in the area, Sean Phillips decided to [...]
Lorna Jane’s sourced workouts are about to drop on IGTV.
Back in 2012, Australia's Lorna Jane created Active Nation Day to inspire her fashion label followers to get up and move. Eight years later, the mission remains even if the strategies to support it had to be reimagined after the COVID-19 outbre[...]
Theatre acts add some levity to these pandemic times with a humorous twist on CSR messaging.
Shoppers might be tired of hearing it, but retail teams need to keep saying it: Social distancing, PPE, and sticking to a good hygiene ritual are essential to a safe and enjoyable experience. But as the marketers at Hammerson's Bullring & Grand[...]
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