Charity Partnerships

This Walking Club Is for Bookworms

Charity Partnerships, Community Relations, Community Room

Auburn Mall in Massachusetts, USA, is about to turn the West side of its property into a destination for local families with young children, thanks to a fresh public/private partnership. From a marketer's standpoint, the initiative is a way to [...] Tactics Subscribers Read More...

“Pedal, Prep & Go” Lifts Meyer Traffic

Amenities, Community Room, Customer Service, Sustainability

Shoppers don't need to bother heading to Myer Centre Adelaide if what they're after is a sergeant-like spin-class instructor to whip them into shape. However, the Australian mall does offer a very commuter-friendly service that's much cheaper t[...] Tactics Subscribers Read More...

Charity Refund Program Up at Stockland Mall

Charity Partnerships, Community Room, Sustainability

Queensland's Stockland Burleigh Heads has officially joined Containers for Change, hoping to move its CSR mandate on two fronts: Environmental and social sustainability. The statewide government scheme offers consumers a 10-cent refund payment [...] Tactics Subscribers Read More...

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