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Retailer Takes Green Message to Consumers

Community Room, Sustainability

The Buy Nothing Day movement has always been a thorn in retailers' sides, encouraging consumers to resist the pressure of holiday shopping, beginning with Black Friday. Without going quite that far, one brand is embracing the notion of counterin[...] Tactics Subscribers Read More...

Green Fridays Aren’t Just About the Sales

Community Room, Sustainability

Ayala Malls in The Philippines has just wrapped up a multi-property promotion that encouraged shoppers to opt-out of plastic shopping bags and choose its branded reusable totes instead. Called Green Fridays, it debuted late last May and ran unti[...] Tactics Subscribers Read More...

On Nature’s Path at Hyperdome

Community Room, Sustainability

Hyperdome briefly swapped its shop directory for an aviary map last weekend to help guide visitors through its native bird show. Common areas morphed into pop-up habitats for parrots, cockatoos, owls, and a host of exotic species, which speciali[...] Tactics Subscribers Read More...
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