Community Relations

Ikea Debuts Its CSR-minded Circular Hub

Community Room, Retailer Roundup, Sustainability

Old Ikea furniture deserves a second life. That’s a powerful statement coming from a retail giant that has made its fortunes outfitting customers’ homes. The company’s Australian arm has unveiled its new concept: Circular Hub, where pre-l[...] Tactics Subscribers Read More...

Simon Says, It’s Time for a Fashion Clean-up

Charity Partnerships, Community Relations, Community Room, Sustainability

How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...

This Mall Display Could Create Social Buzz

Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability

While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...

CF Backs CSR Positioning with New Investment

Community Relations, Community Room, Sustainability

Cadillac Fairview (CF) is marking this Indigenous History Month with a significant CSR investment. The Canadian developer has announced that it will set aside C$125,000 (US$99,643) to back scholarship and award programs to benefit Indigenous st[...] Tactics Subscribers Read More...

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